If you manage social media accounts and content for your organisation, you are bound to be left scratching your head at times wondering what it is you should schedule next. Feeding the ‘Content Monster‘ takes patience, creativity, and a whole lot of imagination – not to mention the time and resources it takes to share these well-thought-out posts with the world.
Making use of Social Media Holidays is an innovative and fun way to harness that creativity and spice up your content. Everyone loves a holiday or a holiday hashtag and adding popular, relevant content that emits your brand voice can boost brand awareness and provide invaluable engagement opportunities.
Social media algorithms are cruel and unforgiving at the best of times. Engagement is key in making your social media channels work for your organisation and making use of some fun, quirky holidays is a great way to do that. Take care to consider the Social Media Holidays that are relevant to your organisation, fit with your brand’s tone of voice and be sure to determine the accompanying hashtags that match with your messaging. It’s all about giving your customers, potential customers, and loyal followers what they want without spamming their timelines with irrelevant, boring content. Of course, there are going to be some social media holidays that garner more attention than others but they may not necessarily right for your business.
Keep in mind that whilst it is important to make social media exciting, keeping your content genuine and relevant will ensure valuable engagement. A successful approach includes a winning combination of appealing written and visual content and ongoing two-way conversation with your audience.
Don’t forget to measure and analyse the performance of your posts to see which holidays worked well for your engagement and which holidays to give the boot in next year’s marketing calendar.
On that note, here are ten of my favourite (non traditional) quirky Social Media Holidays 2021.
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