Christmas is the ideal time to have a bit of fun when it comes to digital marketing and there are so many different ways that you can do that through everything from festive cover photos and competitions to basing your content around the holidays. We have already covered a few tips and tricks to help get your digital marketing plan ready for the festive season in a previous post, so why not keep reading for a few more great ideas?
It just makes sense that the closer it gets to Christmas, the more popular Christmas themed words get in terms of searches and clicks Therefore, it’s important for you to use seasonal PPC words in your website and social media content. For example, it just makes sense that more people are searching for ‘Christmas party ideas than simply ‘party ideas at this time of year. Try and think of any possible way that your products or services apply to Christmas and boast about that fact through blog posts and social media posts to get as much exposure as possible.
With all of the talk of Christmas trees and Christmas presents, it’s important to make sure that you aren’t alienating other holidays and practices as well. Don’t go too overboard on your Christmas marketing or you risk putting off those who don’t celebrate the holiday at all, or try using ‘winter’ or ‘the holidays’ to cover all of your bases.
What with Black Friday, Cyber Monday, and Christmas this is a great time of year to get new customers and to try and get customers coming back at other times of the year as well as giving you an opportunity to give something back to loyal customers. Try including a coupon or voucher that is valid in January with every purchase, or include a free stocking filler to show good will. Free postage and free returns for the month of December is also a good way to encourage customers or potential customers to give your products a try.
Christmas is a nice time for you to show people online what you’re all about, and that’s why it’s ideal for you to get a bit more candid with what you are posting on social media. Just because you run a business, it doesn’t mean you have to be serious all the time, try posting some photos from the office Christmas party, or show a quick behind the scenes video of how your products are made to let customers know that you are real people. This helps to create a lasting impression with people that makes you memorable and relatable.