In our last article we had a look at some of the tried and tested digital marketing strategies that are always successful when it comes to boosting your business online. From video marketing and Facebook ads to contacting influencers and producing great content, there are loads of ‘old school’ ways to marketing your business digitally, and here are a few more.
When it comes to appealing to your target audience, it’s important that you’re always innovating, coming up with unique ideas and staying ahead of the competition. It may sound silly, and a little bit too simple, but you need to constantly be reinventing yourself instead of resting on your laurels and relying on the same techniques you’ve always used. The fact that you’re reading this article right now shows that you’re already looking for new ideas which is a great sign that you’re already on the right track.
You could have the best product in the world, but unless you start building up your brand, people will forget about you in no time. A great fail-safe for if you start to produce other products, or different services than the ones you’re known for, building a name for yourself will allow customers to know who is behind the products that they use and to recognise when you’re branching out.
Loads of brands and businesses (especially smaller ones) put a digital marketing plan into place and then forget about the fact that they’re actually trying to garner results from it. Looking at the results of your online ads and social posts is a great way to know what works for your audience, but remember to keep your content true to the message you want to convey. Instead of constantly just posting soulless posts that get loads of hits, you need a balance between personal content and the stuff that really drives those conversions to appeal to customers long term.
It can often be overwhelming when you want to increase your engagement by 25% or raise your followers by 1000, but the key to a successful digital marketing strategy is to work on small manageable chunks and chip away at your ultimate goal. Having small successes all the time is a great boost for morale and also a great way for you to gauge how your progress is coming along.