We know that you have a thousand things to do in a day as a social media or digital marketer, but take 15 minutes out of your day to make these 4 quick tweaks to your social media profiles and you’ll save yourself hours of time down the line.
1. Use the same profile picture
For consistency and ease of use, make all of your profile pictures on social media the same as each other. Not only does this help customers or your fans and followers find you more easily, it’s a great way of looking professional and put together. Try and stick to one look, logo or colour palette too, to keep things looking fresh.
2. Use the same handles
When you’re trying to get your brand established consistency really is key, so make sure all of your Facebook, Twitter, Instagram and Snapchat handles are the same. This means that if someone is tagging you your business is easy to find, and if someone is cross posting their post, your tag will work across the various platforms. When someone does the ‘@’ symbol and starts typing your name, make sure you are easy to find so they don’t have to go searching and give up!
3. Use the right size graphics
Different social media platforms have different size guides depending on what you’re posting, so make sure that you’re sticking to the right image sizes for newsfeed posts, blog posts, cover photos and profile pictures across the different platforms. Optimisation is extremely important to make sure that your images are looking good no matter where someone is looking at it. Here are a few key dimensions to keep you right.
- Facebook profile picture: 170 X 170 pixels
- Facebook cover photo: 828 X 465 pixels
- Twitter profile photo: 400 X 400 pixels
- Twitter header image: 1,500 X 500 pixels
- Google+ profile picture: 250 X 250 pixels (minimum)
- Google+ cover photo: 1080 X 608 pixels
- LinkedIn profile photo: 400 X 400 pixels (minimum)
- LinkedIn custom background: 1584 X 396
- LinkedIn cover photo: 974 X 330 pixels
- LinkedIn banner image: 646 X 220 pixels
- Instagram profile picture: 110 X 110 pixels
- Pinterest profile picture: 150 X 150 pixels
- YouTube profile picture: 800 X 800 pixels
- YouTube cover photo: 2,560 X 1,440 pixels on desktop
4. Use your social media to promote your other social media
Most social media platforms like Facebook will let you enter a URL, website or link for people to reach you at, so make sure that you are posting all of your social media links here to get the most impact. If someone is on your Facebook, they may be interesting in your Instagram, or your website too, so make it easy for them to find them by posting the links clearly for them to see.