When starting a business, increasing your online visibility is a key concern. Established brands in your market will be fighting to get to the top of google rankings, whether that be through paid ads, or more organic means.
According to the Federation of Small Businesses (FSB), since 2020 the private sector has seen a 1.9% increase in small businesses registering in the UK. That is a whopping 113,000 new businesses in a year. Businesses need more help than ever in getting recognised in such a saturated market.
There are a few ways that you can make sure that your brand has a fighting chance at getting seen. With planned campaigns and a decent online strategy, you should be able to have higher visibility, thus creating higher sales conversions.
1) Social Media
This may sound like a no-brainer, but keeping your brand’s social media accounts active is a great way to advertise your business. Well planned social media campaigns can completely change the amount of leads a business can generate. Social media also allows you to have a greater understanding of your audience, as it promotes business to client conversations.
Keeping an active blog on your website is a fantastic way to brand yourself as an expert in your field. You sell kitchen wares? Write a blog on how to sharpen knives. You sell gardening tools? Write a blog on how to combat pesky snails eating everything in the greenhouse! Google loves it when your site seems super knowledgeable, and so do prospective customers.
Having a basic knowledge of SEO can change the course of a businesses success. Using SEO strategies to ensure your business ranks higher on search engines has made many small businesses flourish into something much greater. Keyword implementation, optimising page titles and meta descriptions, link-building, and keeping a watchful eye over your domain authority will all push your brand further to the top of search engines.
4) Know your competitors
This isn’t a one horse town, buckaroo. Knowing your competitors is a great way to get an understanding and an edge on your rivals. Keep a keen eye on the way in which they operate on social media. How can you do better? Research how they generate leads the best, and have a look at their website. Learn from what they do well, and what they don’t. To get noticed, you have to be the loudest, and the most trusted. Find a way to get an edge on everybody else.
5) Push for reviews
This one sounds simple, but you’d be surprised at how many businesses don’t push hard enough for online reviews. Getting reviews on your product, and your customer service can be a great way to push your visibility higher. Positive reviews are always great, but criticism will often point out your weak spots. Knowing your weaknesses will allow you to know where you can improve, and how to become a better brand overall.
There are a plethora of different ways that you can increase traffic to your brand. Ultimately, the more coverage you get, the more people will want to interact with you. We all value success in different ways, but increasing sales? I think that is a metric we can all agree on, more is better.
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