Facebook is a great way to increase brand awareness, build an online community and strengthen customer service for businesses.
Below are some of the key factors to take into consideration when promoting a product on Facebook.
Build a targeted audience:
It is essential that you target the right audience for your product. Start by understanding who your audience is and develop a strategy to attract that demographic to your Facebook page.
Creating content that is both captivating and informative should play a key part to your strategy; this will attract the right audience to your Facebook page (your audience are more likely to buy your product if the content you produce is interesting.)
Researching your competition should be an essential part of your strategy, it is important that you understand why your competitors are successful or not and become aware of what works and what not to do.
Facebook ads can also help businesses reach the right people, making it a great deal easier to establish the right audience for your product. Launching a Facebook ad to attract your target demographic is a great way to determine who to aim your product to online.
Creating competitions on Facebook is a great way to generate awareness for a new product. Giving away a prize relevant to your audience through fun competitions is an effective way to engage with your online community and measure the popularity of your new product.
Prize giveaways are a great way of attracting new audiences to your Facebook page. Your target demographic will be more inclined to ‘like’ your page if there is potentially a chance of winning a prize.
For your existing Facebook fans, a prize giveaway is still an attractive prospect and they are still likely to become involved.
Create clear landing pages and calls to action.
When linking from your business Facebook page to the product you are launching, it is important to direct the user to the right landing page and convey a clear call to action.
Landing pages are essential for initially engaging with the user and encouraging them to take more action – for example clicking ‘like’ or filling in a form or alternative call-to-action.
Solicit feedback to improve the product, involve your fans.
If your business has effectively built a Facebook following that resembles your target market, this network can be a major research and development asset. Ask for feedback on your product, positive and negative. Don’t be afraid of negative feedback, use it to your advantage and make changes to the product you are selling accordingly.
Involving your audience in these changes will make them feel a part of something; this will result in a stronger engagement and ultimately a larger following across your social media channels.
Displaying different content for Fans and non-Fans
Public profiles now allow separate default landing areas for Fans and Non- Fans. This allows brands to display a ‘become a fan’ button in a Facebook tab. It is important for your business’s strategy to generate an incentive for Facebook users to click on the button and ‘become a fan’, whether that be to give away the product your promoting or to demonstrate what it is you’re selling through a video etc.
Want to promote your product on Facebook? Find out more by calling us on 08433 832 732