Auto-responder campaigns are an amazing tool for capturing the details of potential customers and staying in their minds with a series of well-crafted emails that are triggered once a potential lead has filled in a form on your website. A typical example might work like this:

• A targeted Facebook Advert advertises a special offer to your chosen demographic – for example ‘The Top Ten Things To Be Aware Of When Selling Your Car’
• This advert points at a dedicated page on your website – for example www.mywebsite.co.uk/selling-my-car
• On this page is a compelling call-to-action offering the exclusive download in exchange for a name and an email address
• Once the form is filled in, the user is sent an email asking them to confirm their email address in exchange for the download
• Once the email is confirmed, the user receives a link to the download by reply
• A couple of days later they receive another email automatically – perhaps offering help or advice or another special offer
• A few days after this they receive a further automatic email – perhaps offering a deal or a strong deadline-driven call-to-action
• You also have the option of manually emailing these customers since they have officially opted-in – also they have the option to opt-out at any stage if they so wish

Want to know more? Contact us today on 0203 1312230 and let us show you how it can work for your business!