Blog Posts

How Facebook Ads Work

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Looking to spread your wings a bit further with advertising but don’t know where to start? 

Facebook Ads are brilliant in their functionality and price, getting used to using them to your advantage can take a little bit of time. Have a look at this handy guide so that you can get started.

Facebook ads are brilliant at getting your content out there on a trusted site. You can spend a low amount of money to get started too, and it is fairly straightforward to set up. Most businesses don’t actually understand how complex Facebook ads can actually be in their targeting.

The ‘Boost Post’ functionality is nowhere near as powerful as proper Facebook ads. So when you try and set up your first ad, you may be in for a bit of a shock on the amount of variables going on. 

Firstly, lets explain a few bits to help you understand the process of how the ads work:

Essentially, you are bidding to get your ads in front of prospective customers. Therefore if you are trying to bid your ads into a more saturated market, you might have some trouble getting seen. For example, imagine you sell cupcakes in London. This would be a very saturated niche. If you started selling more targeted cupcakes – Wedding cupcakes – Anniversary cupcakes – and targeted your ads to these demographics, you might see an increase in your ROI. 

Because of the amount you can tweak your ads, this allows for a great deal of experimentation. If you log the results of each ad, note what worked and what didn’t, you should be able to cultivate functioning ads that can achieve some impressive numbers. 

Generating a healthy ROI is obviously number 1 on your to-do list. This might take a little while. A – B testing might be one of the better ways that you can improve your ads. Facebook has a functionality where you can have two ads run simultaneously, but with slight differencing on either the content of the ad or the demographic. 

This allows you to test what would be the most beneficial for your ad, so that you can further tweak from there. 

It is all a bit of a gamble really, but if you know the system and your odds, it’s much easier to win big. There is no magic wand to develop your ads into dreamy high conversion rate winners, but through experimentation, seeking advice, and pro-actively learning, you could use Facebook ads to exponentially increase your revenue. 

Something else you should consider learning about… Meta Pixel. Meta Pixel is a lovely little bit of code that you can pop on your website that will help you track conversions from Facebook ads, optimise ads, build targeted audiences, and remarket to people who have visited your site. 

Remarketing is an extremely powerful way to engage people that already have awareness of your brand. 

If you need any help in setting up your ads, or just fancy a chat to gain some advice, click this link to book in a meeting with us. 

Thanks, 

Jacob

What is GA4, and how should you prepare for it?

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Google Analytics 4 is coming, and it will have some new features that may interest you. Google explains some of the key differences in their introduction to GA4:

“Google Analytics 4 (formerly known as “App + Web) is a new kind of property, with different reports than what you’re used to seeing in Universal Analytics properties. One advantage of a Google Analytics 4 property is that you can use it for a website, an app, or both a website and app together. Universal Analytics properties only support websites.”

Here are some highlights of GA4:

Cross platform identification of users

The new Google Analytics is designed to bridge the divide between web properties like websites and apps. It will also try to further identify individuals that are cross-device, meaning that we would be able to see if the same individual had used different devices to access the same site. The usage of this cross-device technology is relatively unexplored as of yet, although I imagine we will see clever ways that businesses can use this data in the near future. 

The key aspects that it will change that we know of, is that GA4 will unify the data of an individual between all platforms, which will allow cross-platform reporting, cross-device remarketing, and cross-device conversion. 

Less dependency on cookies 

New security measures are preparing us for the ‘cookieless future’. Now, don’t get overly-terrified when we talk about a cookieless future. This is Google’s response to increasing their security protocols to protect the individual. ‘But how will we target ads!’ I hear you cry, well, it’ll be a little different. Ultimately it’ll be good for us, and bad for the ad-tech villains that use cookies to collect your delicious and valuable data. But we will get into that another time. 

Transition

Universal Analytics will stop processing data from July 1st, 2023. Right now, there is no direct way to export data from Universal Analytics to Google Analytics 4. To ensure that you have no break in your stream of data collection, it is best to set up your GA4 account to run in tandem with your UA account. The more time you have collecting data on GA4 the better. This should also give you more time to familiarise yourself with the new user interface, reports, and metrics. 

Reach out

If you need a helping hand, or just need somebody to talk to about the implications of GA4, click the link below to book in some time with us. Were always more than happy to lend a helping hand. 

Cheers,

Jacob

The Top 5 Ways to get Landlords for your Letting Agency

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When you deal with lettings, it soon becomes obvious that property sales are a one-off source of income. Whereas when dealing with Landlords, you can be ensured that you will have a steady cash flow month after month. Having a good portion of your clients as Landlords is a fantastic way of ensuring that you can achieve a stable income. 

The hard part is getting landlords affiliated with your agency. There are many ways that you can attract them, through different arms of your marketing mix. 

Here are the top 5 ways that we suggest to get landlords for your letting agency:

Get the basics right

How old does your website look? And how good does your competitor’s website look? 

Get in the real world. A landlord – or anybody for that matter – will not go to a company that looks like it had its website made twenty years ago, so make sure your site and your branding are up to scratch. 

Now, that facelift is lovely and all, but what about the content? Is your site optimised for search engines? If not, crack on. You will get so much more business through organic leads if you have this bit right. Which will lead to more enquiries. Which will lead to more sales. Which will ultimately keep your accountant very happy. 

Be the expert your clients want 

Whilst you’re thinking about your content, have it in mind that you need to be branding yourself as the expert in your industry. Have a look at your competitors. All that lovely industry news that would keep prospective landlords in the loop and happy, simulate it. 

You want to be the go-to-guy in your industry. The company with more insider knowledge than any other company, Landlords want to land on your page, learn about how they can make more money, then come and ask you for some help to do it. 

Whilst you are doing this, think about the uses that your content can have. Can this content get repurposed into a newsletter? Or can it be popped onto your social media channels. As you start creating good content, you will start to understand that its uses are very multifaceted. 

That brings us to our next point… 

Get creative with Social Media 

This is a no brainer. Your website will become far less static when you can use pieces of it to be sent out via other platforms. As mentioned earlier, your industry news can be used as a newsletter. But why not use some of it to write a feature piece on your social media platforms. 

Get experimental. Pop the same content out on Twitter, Linkedin, Facebook, and Instagram. Take note of what works where. No doubt, Industry news and success stories should do well in a more b2b environment, so Linkedin would be your go to. But what about a cheery meet-the-team post. Facebook, Twitter, and Instagram are your friends. 

Once again, make sure all of your branding is coherent throughout all of your platforms. The same image, the same name, the same motto. It is simple stuff, but you would be surprised at how many people get this wrong. 

Have a look on Facebook for groups of local landlords, where they will discuss issues together. Social media doesn’t have to be simply an outlet for your marketing, but it can be a brilliant research tool. 

Network, Network, Network

Attending Networking events is still just as important as it was pre-internet. There seems to be some idea at the minute that Social Media does that job for you. 

There is nothing more powerful than getting out there and shaking hands. Getting your name and face known locally is just as important as it has ever been. You need people to Know, Like, and Trust you.

If there are no Networking events coming up, then there will certainly be property auctions that you can attend. Landlords looking for agents will almost certainly be in attendance. 

Understanding this more basic form of marketing is something that people tend to forget. ‘If you build it, they will come’ is really not true. If you build it, maintain it, market it properly, and fulfil your clients needs, they might come. 

That leads us swimmingly onto our next point…

Don’t forget your roots 

What ever happened to the humble leaflet drop? Or direct physical mailing? 

Target new builds, as there will probably be a decent number of buy-to-let landlords as well as recently sold properties. 

Don’t go with boring leaflets either. Your prospective clients deserve more than that and won’t take any less. Something punchy that will get you noticed. 

If you need help getting noticed, drop us a line. We are a friendly bunch. 

Alternatively, book a meeting with me here. Let’s Chat. 

Perfection is the enemy of success

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When it comes to getting your marketing mix correct, there are a countless amount of variables that you want to get perfected. This view can be ascribed to all walks of life, whether it be perfecting a recipe, creating a piece of artwork, or DIY.

At times things can be very frustrating, trying to ensure that your work is of the highest quality. Often this strive for perfection can result in a stagnation of ideas, as one becomes too overwhelmed with a single task. The nature of overthinking stops the flow of other ideas coming through, alternative routes to a problem start to dissipate, and one is left with a feeling of disappointment that the original idea is being blocked from its fruition. 

This is common amongst creatives, known as a writers/artists block. Creativity permeates itself through almost all acts of human ingenuity. If you think you’re not an artistic person, but you can repair a car, you are wrong. Problem solving, whether you are inside or outside of the box, is an act of expression. 

So what happens when we can’t express ourselves? Vexation and self-blaming. 

To cure this wide and complicated matter, is something that I am not comfortable doing. But what I can share is my answer, in the steps towards success through self acceptance. 

Let’s start with getting rid of that writer’s block. 

You have an idea for a story, but you don’t have the finer details down yet. That does not matter one bit. Start writing, start working, get grafting. Or else you will be waiting your whole life for a bus that will never arrive. 

Think about all of the famous authors out there that have started sagas, had the first book published and then had to keep writing out of necessity as people needed to read more. Do you think JK Rowling had any idea where all of those Horcruxes were hidden when Philosophers Stone was published? She worked it out along the way. Because the books weren’t perfect, and the story was unfinished. 

Hell, Game of Thrones is still unfinished, and look how far that has come.

If it were up to them, no doubt they would want to write and finish the full series before any of it could be published. But that is unrealistic. Nobody wants perfection, because it is unproductive. 

So publish that article.

Just like me, right now. I sat here for 10 minutes thinking of a tidy little way to bring this blog post together and make it seem polished. 

But it isn’t polished, and neither am I. So I’m going to click the ‘Publish’ button now. 

Cheers, 

Jacob 

P.S. Got a marketing idea but need some help with the finishing touches/getting it out there? Let us take that pain away from you today – hit reply and let’s chat.

How to generate more organic leads

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Quick fixes are easy to come by in the digital marketing world, you can get a PPC campaign up and running tomorrow and if optimised properly it could start delivering results immediately. However the best marketing campaigns will be utilising a mixture of both paid and organic marketing, and driving leads from each of these sources on a rhythmic basis. 

Ranking organically for search terms relevant to your business can take a bit longer, but with the correct application, dedication and research, it can be a game-changer. 

Outbound marketing has its benefits, but how can you ensure that there is a steady stream of potential leads coming through to your site and getting familiar with your brand? We have a few hints and tricks that can ensure that you are building a marketing plan that has the future in mind. 

What are organic leads?

Organic leads are potential prospects that have landed on your page while using a search engine to look for a product, service, or a question answered. Rather than using any alternative route to get to your site, such as social media or PPC, organic leads get to your website because it has authority and has the information or product they were looking for. 

So this means that the name of the game is to get to the top of Google’s results. There are a few very important features that you must learn about an implement to be able to do this. 

Keyword Research is step 1. With SEO, Keyword Research is king, and if you know what words and niches you must hit then that is 90% of the battle. 

Organic traffic relies on you being able to guess what your potential clients are searching for. Doing Keyword Research is essential so that you can stay a step ahead. 

There are loads of different free Keyword research tools that you can use to ensure that your website is populated with the correct content to get you ranking highly. 

These tools, if used in tandem with each other can be used to create quite a substantial amount of keyword research, and will give you a much better chance at ranking highly. Because these tools are free, they are very selective in the metrics they give, so using multiple tools is the best way to get a more holistic view of your site. 

  1. Google Trends

Google Trends can allow you to see what queries and topics are being searched in relation to a keyphrase. When I type in ‘Golf Clubs’ at the time of writing this, related topics are: ‘Kirkland Signature’, ‘INESIS’, and ‘Parsons Xtreme Golf’. This search also yields related queries. Such as ‘Best Hybrid Golf Clubs’, and Ping G425’. 

A bunch of these related keyphrases and topics can be extremely useful to you. As it can allow you to ride a trend. If you see that the ‘Ping G425’ is trending, then you should be writing a blog on what your club recommends as the best Golf Clubs. Include the Ping, and your site should start showing up when people are looking for the golf club. 

  1. Keywords Everywhere

If you are new to the world of SEO, then Keywords Everywhere is a great way to start being able to understand some of the metrics that come with it. This handy piece of kit is a Google Chrome Extension, and shows you live data from different sites.

From simple being on Ebay or Etsy, this extension will grab their search data, and show it to you. For example if you search for a product on Etsy, this extension will show you search volumes of the amount of people who also look for the same or similar items. 

This can be incredibly useful in a way of basic market research. If you know the trends of your potential customers than you can use this to your advantage. 

Next, you can deploy a content strategy to elevate your rankings. Start with the easy ones, the high traffic search terms that you can do a blog piece on. Continue to seek out new relevant search terms that you can hammer later on, but start with the ones that will have an immediate effect on your ranking. 

Be the expert in your industry

Now that you have a decent idea of the keywords you need to hit, you should start creating content that will make your brand the leading expert in its field. 

For example: If you sell running shoes, you must become an expert in fitness. With blog titles like: ‘What is the best running running shoe’, ‘What are the best running gadgets’, ‘Where are the best running locations’, and ‘How do I get the most out of my training’. 

Put yourself in the mindset of somebody buying your product or service. You must become an all encompassing wealth of knowledge on all aspects of their sphere. They will feel safer buying your product, if you know the best ways to implement that product with a holistic view of using other products and lifestyle choices in tandem. 

Use Videos on your website

Google cares about more quality content over keywords. If you can show that your site is multifaceted in its usages, then Google should rank it highly. 

There are many algorithmic reasons as to why Google likes videos, which is a tad pedantic and boring, so rest assured with the advice that Google loves videos.

Using videos is a great way to link build too, having a video rather than a text link will literally triple your number of linking domains. Videos also will ensure that people stay on your site longer, reducing your bounce rate, thus increasing your sites relevance and authority. 

If you want help implementing any of these points, or just want a chat about increasing your organic search. Click this link to book in a meeting with a member of our team. We are more than happy to have an obligation free chat.

Are You Implementing The Three M’s In Your Marketing Strategy?

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A few years ago, I was sat with someone at an event and was discussing a potential target audience for a campaign I was looking to run to attract new website customers to the business.

I mentioned that my plan was to send them some ‘lumpy mail’ – I was going to cherry-pick twenty potential customers based on a number of criteria and send them a box in the post.

In the box would be a The Bright Click branded notebook and pen, a personalised letter signed by me personally, and the opportunity for them to scan a QR Code to visit a bespoke YouTube video, where I had audited their existing website and pointed out areas that I felt could be improved.

I’d been thinking about this approach for a while and welcomed the opportunity to discuss it with the person I found myself sat next to – a seasoned marketer himself, who had retired a few years previously.

He looked shocked.

I asked him why and his reply was “You’re a digital marketing agency, it doesn’t look very good to be sending out ‘snail mail’ to an audience that you’re trying to persuade to use your digital marketing services – it flies in the face of your core offering”.

Now it was my turn to be shocked.

Because at the heart of every great marketing campaign lie the Three M’s.

Market. Message. Media.

Now I knew my target market – and one of the things I knew for sure about this specific market was that they didn’t respond particularly well to emails or digital advertising.

But their customers did.

So to convince them that their customers would respond well to a shiny-new, SEO-optimised, user-friendly website that looked amazing on a smartphone, I needed to contact them in a way that they were best able to receive what I had to tell them – my message.

So I used the media that I thought would not only make the most sense for them to receive, but would also have the biggest impact – and even if they weren’t ready to go ahead at that point, everyone likes a free notepad and pen, a reminder of The Bright Click that would be sitting on their desk for at least a few weeks afterwards.

Here’s the thing – marketing takes on many forms, you’ve just got to know who you’re marketing to, hone your message, and deliver it in the most efficient way.

Analogue and Digital Marketing can live happily side-by-side – they’re not mutually exclusive – and this campaign was a great success that I’ve since repeated many times and am still replicating today.

Want to chat about defining your audience and how best we can reach them? Book your free strategy session with me today and let’s get the ball rolling.

Cheers

Matt (the fourth ‘M’)

Why is Retargeting so effective for estate agents?

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How many banner ads have convinced you to buy the clothes you have been considering? Or have you noticed what you have most recently searched keeps popping up as advertisements… Retargeting ads drive your consumer decision making more than you think.

How does retargeting work?

Retargeting is a cookie based technology that uses code to anonymously follow your audience, learning their patterns and behaviours. To do this, you have to place a small piece of code on your website called a pixel. This pixel will follow the user and show relevant ads to them on webpages they have already visited. 

Retargeting is so effective because it focuses advertising to individuals who already have knowledge of your branding. The more touch points you have with a prospective customer, the more likely they are to know, like, and trust you. Most marketers see a higher ROI in remarketing than most other aspects of the job. 

How retargeting works for Real Estate Agents

Building brand awareness is the most important aspect here, allowing prospective customers to be exposed to your branding will build trust over time. 

Retargeting means that only your desired demographic of clientele will get targeted by the ads. This means that you will not be wasting any money in advertising to customers who aren’t in the market for looking at a house. 

Retargeting is clever enough so that you can run specific campaigns to demographics who are looking at different variables you offer. For example, you can have different ads going out for individuals who are looking at houses that are at a certain price bracket, or age. Ensuring that first time buyers get to see the smaller more conservative buildings they could afford, and that the higher end, older demographic with a higher price bracket get to see the more up-market properties you list. 

Use Facebook to target your ads

We see the best ROI in Facebook ads, this is especially true for Estate Agents. You can use Facebook Special Add Categories to maximise the power of your ad campaign. You can target users based on their location and interests. For real estate, you will want to express that the ad is targeted towards people in the area the agency covers, who are looking to move house or upgrade to a nicer home. 

Use the right content

Space is limited within these ads, you will have to get good at really compressing your message into a succinct and powerful message that will compel a prospective customer. 

You will need to attract the viewers attention, using good imagery that is high res and well thought out. You will need to give enough information away that will keep the targeted individual wanting more information. Then you will need a call to action with a link to your website. 

Best practice would be to link this ad to a custom landing page, talking about whatever offer you are trying to promote. 

Track your conversions 

Brand awareness is great and all, but if after a decent amount of time you are not seeing conversions, you may need to have a rethink on why the ad isn’t working. 

This is why creating a custom landing page would be important here. You would be able to measure where the onsite referral came from, how long they interacted with your website, and how many of those that clicked on the ad bounced shortly after. 

You may also have your demographics wrong on the ad itself. Tweak who it is targeting and see how much interaction you get from that. 

Running ads takes a great deal of time, trail, and error. So having your metrics available to be able to warrant a campaigns success is what will make the difference in having a better ROI. 

What next?

If you are going to start ads for your business, ensure that you are tracking every step of the journey. Do your research, and be patient. 

If you are struggling with a campaign you already have off the ground and are worrying as to why it is not as effective as it can be, get in contact with our team and we should be able to give advice on best practices. 

We have accumulated a decade of experience in remarketing, we have been here (almost) from the dawn of cookies (the web thing, not the snack), and are more than happy to share our knowledge. 

Best tips to grow on Instagram

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Set up your account properly

The first thing you want to do when setting up an Instagram account is coming up with a good username, if the page is about your company/business it is best that the username is the same as the business name so your clients can find you much easier and they know it’s you.

However if the page is unrelated to your business and you post about a specific product, you should aim to come up with a username which has a keyword that tells the audience what your page is about, example if you post about houses in London you could name it “london_houses” or “houseinlondon” , this will help your page show up when a user types a keyword such as “house” on the search bar.

Although this is very good for your page it can sometimes be very hard to come up with a good username as the easier ones might be taken already since instagram is very popular and if that is the case you can just simply apply the same thing on the “name” section, this is the bold line that people see right above your bio and if you use good keywords on that line chances are that you can easily show up when people search for those keywords, so it would be good to do this regardless of whether you have a good username or not.

One more thing you want to do when setting up an account is choose your category in your profile section, this helps Instagram understand in which section they should put you in, this isn’t overall very effective but if you do it from the start and you post something very specific it can help push all your content in front of people who would actually be into that sort of content.

Post regularly

Like most social media platforms Instagram likes it when you are consistent with your posts, and the more you upload the more your posts will be pushed out by the algorithm, the pages that grow the fastest organically usually are the ones that post about 2-3 times a day.

It is understandable that some type of content can’t be posted as regular but if you can still post at least once or twice per week it is enough for you to create a consistent growth, in these cases you must make sure that your posts are as engaging as possible and you post them at a time when your audience is very active, this information can be found in your insight settings. 

When you can’t post regularly, try to get as many people as possible to save your posts, like, comment and even share. These are key things that instagram looks at when deciding if a post is good enough for their attention and if they should boost the reach.

Use hashtags

Hashtags are little names or words that go after the symbol (#) at the bottom of your caption, the words used are often something little to describe the post or what it’s about, it can also be the name of a category, this is so that your posts land on the explore page or in front of users who like similar posts or checkout other posts in that category. 

With instagram being very popular and overcrowded there can be times and periods where hashtags are not really working or it’s just pushing the content to the wrong audience, but for the majority of the time they seem to be effective and can definitely generate a lot more likes, reach and even followers.

A good advice would be to do some research on trending hashtags or popular hashtags used by other accounts similar to yours or on similar posts that are doing well, this will help boost the reach of your content more than the other hashtags.

Jump on trends

Trends are currently the best way of attracting a huge amount of new followers to your page, most content creators go viral because they take advantage of trends.

Trends can be a lot of things, Instagram often adds new tools, filters,etc.. to stay up to date and so that the platform does not become boring. Currently the best trending tools are Reels and sounds, they both have now been around for some time, however there are new trending sounds every week that you can use to get a lot of views. This is Instagram’s take on the TikTok videos, most people will know that TikTok has started to increase their audience massively in the last few years and a lot of people have been going viral on the platform by using trending sounds or hashtags, so Instagram has been doing a similar thing (you could say they have also jumped on a trend) 

Follow similar pages to yours

One small final tip that can help you grow and in generally benefit your page is to follow other accounts similar to yours, this isn’t going to bring a huge amount of followers, however if you have a page that is somewhat based around a specific niche, you will find that others who are very invested in that category will follow you. This is great for the page as it is a good way to rank higher for that niche and the algorithm will start suggesting your page more often when anyone searches or likes posts that are related to your niche.

Do you know what keywords your business needs to be hitting?

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There are loads of different free Keyword research tools that you can use to ensure that your website is populated with the correct content to get you ranking highly. 

These tools, if used in tandem with each other can be used to create quite a substantial amount of keyword research, and will give you a much better chance at ranking highly. Because these tools are free, they are very selective in the metrics they give, so using multiple tools is the best way to get a more holistic view of your site. 

  1. Google Trends

Google Trends can allow you to see what queries and topics are being searched in relation to a keyphrase. When I type in ‘UK Architect’ at the time of writing this, related topics are: ‘Computer Aided Design’, ‘Infrastructure’, and ‘Computer Science’. This search also yields related queries. Such as ‘Ancestry UK’, and ‘What Qualifications do I need to be an architect?’. 

A bunch of these related keyphrases and topics can be extremely useful to you. As it can allow you to ride a trend. With these topics and search queries, best practice would be to write something that ticks as many of these boxes as possible. For example, A blog titled ‘What qualifications do I need to become an architect in the UK?’, in which some h2 subheadings are about some of the things you’d need to learn: ‘Getting started with Computer Aided Design (CAD)’, and ‘Learning about Infrastructure’.

  1. Keywords Everywhere

If you are new to the world of SEO, then Keywords Everywhere is a great way to start being able to understand some of the metrics that come with it. This handy piece of kit is a Google Chrome Extension, and shows you live data from different sites.

From simple being on Ebay or Etsy, this extension will grab their search data, and show it to you. For example if you search for a product on Etsy, this extension will show you search volumes of the amount of people who also look for the same or similar items. 

This can be incredibly useful in a way of basic market research. If you know the trends of your potential customers than you can use this to your advantage. 

Here are a few more Keyword research tools you should look into: Keyword Generator, Keyword Sheeter, Answer the Public, Keyword Surfer, Ahrefs, Keyworddit, Google Search Console, Questions, and Bulk Keyword Generator.

You could also take part in our Free SEO Audit, which should point you in the right direction on how to rank on the first page of Google. 

If you don’t fancy doing all of this yourself, you can let us do all the hard work for you.

If you want to have a conversation with us about how you can improve your SEO through honing in on the correct keywords, book a meeting with us today. No obligation, no charge, just a chat with a member of our team to help you strategise on how to best utilise your website to make sales. 

Thanks, 

What you can do today to improve your SEO

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Do you have an active blog? If not…Start one right now. 

Who are you? A veterinary clinic in Suffolk. Then write a blog on ‘Top 10 things NOT to feed your dog’. 

Throw in some keywords you know people will search for:  ‘Here at the Veterinary Clinic in Suffolk, we take Canine diets very seriously’.

Throw in some links to other respected sources of information within your industry, Google loves it. 

Make sure your Headings aren’t just normal text made bold. Tag them as H1,H2,H3 etc. Here’s a handy guide on what that means and why search engines love it. 

Make sure you set up a reminder in your diary, post on your blog at least once a month. 

You could take part in our Free SEO Audit, which should point you in the right direction on how to rank on the first page of Google. 

Keep the content fresh and active. Be reactive! Has something happened in your industry that others are talking about? Jump on the bandwagon. 

Google will love to see that you are sharing your expertise and knowledge of your industry, and will rank you accordingly. If you are using WordPress to build your website, have a look at the Yoast Plugin, which makes optimising blogs an absolute breeze. 

If you want to have a conversation with us about how you can improve your SEO through honing in on the correct keywords, book a meeting with us today. No obligation, no charge, just a chat with a member of our team to help you strategise on how to best utilise your website to make sales. 

Join us next week, where we will be taking a deeper dive into keyword research, and how you can set the cat among the pigeons within your industry.