Blog Posts

Brand Visibility

5 steps to improve your brand’s online visibility

800 500 Jacob Vint

When starting a business, increasing your online visibility is a key concern. Established brands in your market will be fighting to get to the top of google rankings, whether that be through paid ads, or more organic means. 

According to the Federation of Small Businesses (FSB), since 2020 the private sector has seen a 1.9% increase in small businesses registering in the UK. That is a whopping 113,000 new businesses in a year. Businesses need more help than ever in getting recognised in such a saturated market. 

There are a few ways that you can make sure that your brand has a fighting chance at getting seen. With planned campaigns and a decent online strategy, you should be able to have higher visibility, thus creating higher sales conversions.  

1) Social Media

This may sound like a no-brainer, but keeping your brand’s social media accounts active is a great way to advertise your business. Well planned social media campaigns can completely change the amount of leads a business can generate. Social media also allows you to have a greater understanding of your audience, as it promotes business to client conversations. 

2) Blogging

Keeping an active blog on your website is a fantastic way to brand yourself as an expert in your field. You sell kitchen wares? Write a blog on how to sharpen knives. You sell gardening tools? Write a blog on how to combat pesky snails eating everything in the greenhouse! Google loves it when your site seems super knowledgeable, and so do prospective customers. 

3) SEO

Having a basic knowledge of SEO can change the course of a businesses success. Using SEO strategies to ensure your business ranks higher on search engines has made many small businesses flourish into something much greater. Keyword implementation, optimising page titles and meta descriptions, link-building, and keeping a watchful eye over your domain authority will all push your brand further to the top of search engines. 

4) Know your competitors

This isn’t a one horse town, buckaroo. Knowing your competitors is a great way to get an understanding and an edge on your rivals. Keep a keen eye on the way in which they operate on social media. How can you do better? Research how they generate leads the best, and have a look at their website. Learn from what they do well, and what they don’t. To get noticed, you have to be the loudest, and the most trusted. Find a way to get an edge on everybody else. 

5) Push for reviews

This one sounds simple, but you’d be surprised at how many businesses don’t push hard enough for online reviews. Getting reviews on your product, and your customer service can be a great way to push your visibility higher. Positive reviews are always great, but criticism will often  point out your weak spots. Knowing your weaknesses will allow you to know where you can improve, and how to become a better brand overall. 

There are a plethora of different ways that you can increase traffic to your brand. Ultimately, the more coverage you get, the more people will want to interact with you. We all value success in different ways, but increasing sales? I think that is a metric we can all agree on, more is better. 

The Bright Click are a team of remote working employees who, despite the distance between us, still feel like a family. 

Cheers, Jacob

Call us today on 020 3131 2230 or click here to drop us a line

Homeworking Survival Guide

940 788 Shevy du Toit

HOMEWORKING SURVIVAL GUIDE

MAY 14th 2021

The Bright Click

HOMEWORKING SURVIVAL GUIDE

Since the pandemic reared its ugly, intrusive head back in early 2020, homeworking has become just one of many new normals. According to finder.com, 60% of the adult population worked from home at the height of lockdown. They suggest that 26% of Brits plan to work from home in the future (permanently or occasionally).

The RSPH (Royal Society for Public Health) ran a survey earlier this year and found that people who switched to working from home as a result of Covid-19 had experienced health and wellbeing impacts, with the most common being feeling less connected to colleagues (67%), taking less exercise (46%), developing musculoskeletal problems (39%) and disturbed sleep (37%)

In honour of Mental Health Awareness Week, a focus on homeworking and transition to remote working is of the utmost importance. With that in mind, I thought I would share some of my homeworking survival tips with you. 

Get Dressed

It’s just too easy to stay at home and field your Zoom meetings in a formal shirt and boxers. That said, it is far more beneficial to you to emulate an existing routine – this includes getting ready for work in the same way you always have. Now, I am not saying that a full face of makeup or shaving your legs is of paramount importance. Changing out of your pyjamas and into some comfortable loungewear or ‘home clothes’ will help to give you a sense of ‘going somewhere’ other than your home office. (It’s also helpful to be dressed and ready for a lunchtime walk). And yes, in case you wondered, Yoga leggings count. 

Routine

I am a pedantically organised person at the best of times but establishing a routine as if I were going to the office is an integral part of my day. Waking up, going for a run, eating a nutritious breakfast, getting dressed for my working day, and then taking 5 minutes before I start work to breathe is a surefire way to set me up for a productive day. Put together a schedule that works for you and your working day – try to include some acts of self-care in that schedule.

Communication

It can be challenging to go from seeing and chatting to your office friends and colleagues daily to no interaction at all at home. Fortunately for us, software like Zoom, Microsoft Teams, Whatsapp, and Slack all stepped up to the homeworking party. Make use of these tools available to keep in contact and check in with your office family. Weekly team video chats and informal Whatsapp groups can be a great way to keep it familiar without keeping it too formal. Our team looked forward to our weekly team huddles and fortnightly check-ins throughout lockdown to brilliant effect.

Switch Off

Switching off is probably one of my own biggest struggles when it comes to remote working. Having a computer or laptop at home and 24/7 internet access can all too often lead to unconscious overworking. It’s just too easy to open up your emails a little earlier, skip your lunch altogether and continue replying to emails well after the end of your working day. Routine becomes key in avoiding the tendency to overwork and under rest. Setting alarms/reminders or blocking out time in a calendar is a good way to remind yourself to go on lunch or switch off for the day. 

Get Outdoors

Switching off brings me nicely to the subject of getting active and getting outside. It’s no secret that irrespective of where you are working, sitting at a desk for long periods is not healthy for your body (or your mind). Regular breaks away from your desk – thank you to my Apple Watch for the stand reminders – and lunchtime walks will do wonders for your physical and mental health. A 30 minute walk around the block is all you need to change your scenery and breathe some fresh air, giving you a renewed sense of purpose and productivity on your return. (There is a reason that Mental Health Awareness Week 2021 is Nature themed – connecting with Nature does wonders for Mental Health.)

Music

Music is good for the soul. When was the last time you listened to the radio or streamed your favourite album outside of the car/commute? Having the radio playing softly in the background is an essential part of my working day and goes a long way in promoting additional movement. I am, after all, home alone and can therefore sing and dance along to my heart’s content. Chair dancing is ALWAYS recommended.

Owning your space

This one is a little trickier if you don’t have the space to do so. Creating a work area for yourself can give you the feeling of ‘going to work’ and helps prevent you from sofa surfing. Sitting in an office chair instead of being slumped in an armchair is far better for your back and posture. Ideally, it is best to avoid blurring the lines between your relaxed spaces and your workspaces. Working in a designated area keeps work as separate as possible from home life. 

Reach OUT

You can follow all of these survival tips and more and still have days where you may feel lonely or isolated. Reach out to the people around you, to your colleagues, your employer, your friends, and your family. It’s likely that if you are feeling this way, others around you digitally are as well. If you need to, reach out to a local Mental Health charity or your GP for qualified help. 

Though working from home is not some people’s first choice, it is becoming a popular one. Of course, we miss the human interaction element to the office environment but it is also important to recognise all of the positive aspects of remote working; I don’t think I have ever been more productive. 

The Bright Click are a team of remote working employees who, despite the distance between us, still feel like a family. 

Cheers, Shevy

Call us today on 020 3131 2230 or click here to drop us a line

Richard September

meet the team Richard september We thought it would be fun to share some insights about The Bright Click team so you can get to

Read More »

Homeworking Survival Guide

In honour of Mental Health Awareness week (10-16 May 2021), a focus on homeworking and transition to remote working is of the utmost importance. With that in mind, I thought I would share some of my homeworking survival tips with you.

Read More »

10 Quirky Social Media Holidays 2021

Feeding the ‘Content Monster’ takes patience, creativity, and a whole lot of imagination – not to mention the time and resources it takes to share these well-thought-out posts with the world.

Read More »

10 Quirky Social Media Holidays 2021

940 788 Shevy du Toit

10 QUIRKY SOCIAL MEDIA HOLIDAYS 2021

MAY 04th 2021

The Bright Click

SOCIAL MEDIA HOLIDAYS 2021

If you manage social media accounts and content for your organisation, you are bound to be left scratching your head at times wondering what it is you should schedule next. Feeding the ‘Content Monster‘ takes patience, creativity, and a whole lot of imagination – not to mention the time and resources it takes to share these well-thought-out posts with the world.

Making use of Social Media Holidays is an innovative and fun way to harness that creativity and spice up your content. Everyone loves a holiday or a holiday hashtag and adding popular, relevant content that emits your brand voice can boost brand awareness and provide invaluable engagement opportunities.

Social media algorithms are cruel and unforgiving at the best of times. Engagement is key in making your social media channels work for your organisation and making use of some fun, quirky holidays is a great way to do that. Take care to consider the Social Media Holidays that are relevant to your organisation, fit with your brand’s tone of voice and be sure to determine the accompanying hashtags that match with your messaging. It’s all about giving your customers, potential customers, and loyal followers what they want without spamming their timelines with irrelevant, boring content. Of course, there are going to be some social media holidays that garner more attention than others but they may not necessarily right for your business.

Keep in mind that whilst it is important to make social media exciting, keeping your content genuine and relevant will ensure valuable engagement.  A successful approach includes a winning combination of appealing written and visual content and ongoing two-way conversation with your audience.

Don’t forget to measure and analyse the performance of your posts to see which holidays worked well for your engagement and which holidays to give the boot in next year’s marketing calendar.

On that note, here are ten of my favourite (non traditional) quirky Social Media Holidays 2021.

  • May 4: Star Wars Day #MayThe4thBeWithYou #StarWarsDay
  • June 21: National Selfie Day #SelfieDay #NationalSelfieDay
  • June 25: Take Your Dog to Work Day #TakeYourDogToWorkDay
  • July 7: World Chocolate Day #WorldChocolateDay
  • July 17: World Emoji Day #WorldEmojiDay
  • August 8: International Cat Day #InternationalCatDay
  • September 6: Read A Book Day #ReadABookDay
  • October 4: World Smile Day #WorldSmileDay
  • November 26: National Cake Day #NationalCakeDay
  • December 4: National Cookie Day #NationalCookieDay

You can DOWNLOAD a comprehensive list of Social Media Holidays for the remainder of 2021 here!

Cheers,

Shevy

Need help with your Social Media Marketing?

Call us today on 020 3131 2230 or click here to drop us a line

Richard September

meet the team Richard september We thought it would be fun to share some insights about The Bright Click team so you can get to

Read More »

Homeworking Survival Guide

In honour of Mental Health Awareness week (10-16 May 2021), a focus on homeworking and transition to remote working is of the utmost importance. With that in mind, I thought I would share some of my homeworking survival tips with you.

Read More »

10 Quirky Social Media Holidays 2021

Feeding the ‘Content Monster’ takes patience, creativity, and a whole lot of imagination – not to mention the time and resources it takes to share these well-thought-out posts with the world.

Read More »

DOMS and Marketing

940 788 Shevy du Toit

DOMS AND MARKETING

APRIL 15th 2021

The Bright Click

THE LONG AWAITED GYM RETURN

The world is reopening!

On Monday, the 14th of April 2021, the entire country was once again able to skip freely through town centres across the land. Primark queues snaked down the high street and pubs fortunate enough to have an outdoor area were inundated with dehydrated punters.

A friend of mine ran a poll on LinkedIn shortly before the nationwide lockdown began lifting. She wanted to ascertain where people intended on going first; 41% of responders said they were most excited about the local pub reopening – 39% (of which I am one) wanted the gym back.

Having qualified as a personal trainer in a past life, going to gym and keeping fit is relatively close to my heart. I was most excited about arriving at the gym on Monday morning and at 06:30am, after braving the abnormally snowy 3-minute drive from home doorstep to gym doorstep, I was back in my happy place.

It didn’t take me too long to realise that this gym session was not as enjoyable as I remembered!

You would think that being health and fitness certified and a relatively logical person, I would have considered the fact my body and muscles had become somewhat ‘de-conditioned’. As weights lifted and newly acquired gym trainers hit treadmills around me, I deepened my squat with as much grace and poise as a dizzy cat. The following morning, I all but crawled up and down my staircase like a newborn giraffe on ice.

Looking back, I should have hit the pub instead.

The point of this story is not to elicit sympathy for my delayed onset muscle soreness (DOMS) plaguing me days afterward. Instead, I want to illustrate the similarities between my assumptions that my weight training would be the same post-pandemic and the expectations of marketers that marketing will continue, business as usual.

This, in fact, is not true.

Not only did the pandemic decondition my body in the time I spent locked out of the gym but also changed the way customers find and consume content. This past year that we spent (for the most part) in lockdown has changed who we are as people – as individuals; as buyers; as consumers. Our wants, our needs, and even our capabilities have changed. So too must the Digital Marketing efforts of the organisations that we are buying from.

It simply isn’t enough to go back to the status quo of marketing circa 2019 the same way I should not have returned to the gym as gung-ho as I did, knowing full well that my muscle condition had changed. Businesses are having to evolve in ways they never thought would feature in their future goals and Digital Marketing is at the forefront of this evolution. Your brand must not only have a unique and top-quality offering but should also stand out from your competitors.

CUSTOMER LOYALTY IS OF THE UTMOST IMPORTANCE AT A TIME WHEN CONSUMERS ARE CRAVING HUMAN CONNECTION, MEANINGFUL RELATIONSHIPS, AND SOCIAL VALIDATION.

Now is the time to optimise your digital offering – launch or update a Google ranking-worthy website; focus on engagement and not only becoming a recognisable brand but also an accessible one. Reach your customers – connect with them and inspire them to shout your business name from the rooftops so that their friends #SupportingSmallBusiness on Instagram feel confident enough to share and promote yours.

Echoing an email that we sent out in January 2021 by Matt, our Marketing Director, the power of positive thinking will be key in your business emerging from this lockdown cocoon. Taking the negative route is the easy path but being the optimist? That’s the path less travelled and the one that together with a positive attitude and a winning digital marketing strategy will ensure your business is best placed for post-pandemic re-emergence.

We would love to work with you and re-engage your audience in a positive and effective way. Whether it’s your website, your social media platforms, or your SEO, we would love to talk to you about your digital marketing.

Right, I am off to swap that protein shake for a pint.

Shevy

Call us today on 020 3131 2230 or click here to drop us a line…

Richard September

meet the team Richard september We thought it would be fun to share some insights about The Bright Click team so you can get to

Read More »

Homeworking Survival Guide

In honour of Mental Health Awareness week (10-16 May 2021), a focus on homeworking and transition to remote working is of the utmost importance. With that in mind, I thought I would share some of my homeworking survival tips with you.

Read More »

10 Quirky Social Media Holidays 2021

Feeding the ‘Content Monster’ takes patience, creativity, and a whole lot of imagination – not to mention the time and resources it takes to share these well-thought-out posts with the world.

Read More »

A GUIDE TO THE 4Cs | MARKETING 101

940 788 Shevy du Toit

A GUIDE TO
THE 4C'S

APRIL 14th 2021

The Bright Click

You can reach your ideal customers anywhere, fact.

With a marketing strategy, a digital presence, and a website, that is exactly what you will do. Reach. Your business and your brand are presented to potential clients and in 1/10th of a second, an impression is made. An impression that can and will sway this individual to purchase from your business in the future, or not. 

To purchase or not to purchase, that is the question? 

How do you as a business influence that purchasing decision? 

Marketing basics, that’s how. Enter the 4C’s of Marketing Communication framework (Jobber and Fahy, 2009).

As a business or a marketing team, there is an abundance of marketing communications tools available to reach those potential customers. That said, before you start making use of these tools, you must have a knowledge of who your customers are as well as a thorough communication strategy in place, one that ticks some very important boxes. Focusing your marketing efforts on reaching your customers without thinking about the 4C’s and its application is an ‘all the gear, no idea approach’ and best avoided. By developing a clear communication strategy from the outset that satisfies the 4C framework, your business will be in an effective brand position.

1. Clarity

Simplicity is underrated. 

A simple, clear, and concise message is the golden key. 

The customer should be able to deduce quite quickly what it is you are trying to say and should be able to understand your message. 

In 1/10th of a second, your offering should be clear. 

Stand out! Be an industry expert; a market leader; offer a solution to a problem but do it quickly and do it efficiently. 

2. Consistency

A potential customer is soon to embark on a journey with your business and will have numerous interactions (touchpoints) with your brand and business along the way. It is important to ensure that the messaging you are putting out to the world is echoed throughout the journey and remains consistent at each touchpoint. Your brand should resonate in the mind of your employees and clients alike; representatives of your business living your brand and your customers recognising it.


Your consistency reinforces your identity.

3. Credibility

Belief. 

Your customer needs to believe your message. 

Your future customer has a perception of your brand and an expectation of your offering – as a business, you need to live up to and exceed both. 

The more credible your business, the greater the success. Go ahead and boost your credibility! Share reviews and testimonials of your business. Shout your expertise and past client experience from the rooftops. 

4. Competitiveness

Many, many organisations have similar products and services and are on your doorstep. Your unique selling point and your competitive edge will be a contributing factor in swaying a potential customer’s decision-making process. For the purposes of the framework, the letter C did a good job of keeping it consistent but if it were up to me then number 4 would be ‘Uniqueness‘. 

What makes your brand unique? 

What puts your business ahead of the competition? 

Why should a customer choose you?

The 4C’s of Marketing Communications framework is just one of many frameworks used by marketers in planning and implementing marketing comms. It is a guideline of checkboxes to ensure your messages reach your future clients in the most effective way possible. 

Need help sorting through the clutter? 

Contact our team of experts at The Bright Click who will effectively use this framework and others to execute your organisation’s marketing strategy in a clearconsistentcredible, and competitive way. 

Call us today on 020 3131 2230 or click here to drop us a line…

Richard September

meet the team Richard september We thought it would be fun to share some insights about The Bright Click team so you can get to

Read More »

Homeworking Survival Guide

In honour of Mental Health Awareness week (10-16 May 2021), a focus on homeworking and transition to remote working is of the utmost importance. With that in mind, I thought I would share some of my homeworking survival tips with you.

Read More »

10 Quirky Social Media Holidays 2021

Feeding the ‘Content Monster’ takes patience, creativity, and a whole lot of imagination – not to mention the time and resources it takes to share these well-thought-out posts with the world.

Read More »

Running A Successful Social Media Competition.

940 658 Peter Cox

Over the years it feels like I’ve run hundreds of social media competitions and each competition guarantees you 2 things:
A) positive engagement
B) immense brand awareness.

It goes without saying that giving something away will be met with positivity, in a world where virtually nothing is free, to have the opportunity of winning something for little amount of work, is clearly very appealing. But it’s not just a case of giving something away for the PR and potential engagement it may bring you, but also to give something back to your customers. So what are the rules of running a successful social media competition? Let’s take a look.

1. Choose a great giveaway.
We’ll start with the most obvious first. Choosing a good product to give away is extremely important. You need it to be worth the customer’s while to share and essentially promote your business to their friends across social media; and to do that, the product needs to be exciting.
If you’re a restaurant for example, you may want to think about giving away a free meal for 2 near Valentine’s day, or if you sell your products online you might want to give one of your hero items away for free, alongside a few other treats.

The most important thing to avoid though, is making it boring, but try to keep it relevant to your brand. Afterall, it’s your brand you’re trying to promote here, so give away something relevant, not just a box of Dairy Milk because people cannot resist chocolates (other chocolates are available!).

2. Make your advertising topical
If you’re giving away a prize during Christmas, make it Christmassy. Or if it’s in Feb, why not attach the idea and branding to Valentine’s day? It’s simple but very effective and it could be the difference between a customer sharing your post to enter your comp, or not.

We recently produced a Valentine’s day giveaway for one of our clients, which will have the winner announced near Valentine’s day; and of course, the artwork was made with this popular occasion in mind.

Trending topics or relevant marketing is key, so don’t just throw any old thing out there and hope it sticks. Create your campaign with some backbone and reason.

3. Stick some money behind it
Most of the traffic you receive from your social media competition will be organic, it’s just the nature of virality, however putting some money behind it will give it that extra boost and ensure it reaches everybody possible.

Facebook advertising is brilliant for smaller budgets behind a singular campaign. You could easily stick just £20 behind a post for example and receive hundreds of targeted reach and with the combination of a good giveaway and strong, relevant branding, your customers and potential customers are bound to share.

4. Get your T&Cs in order
Here’s a little handy tip… the notes section on your Facebook page allows you to write a page worth of text and what’s more, you can link to it.

This is a good spot to put your T&Cs for your competition. You can outline them in a nice format and not getting too in the way of the juicy part of your marketing, the giveaway itself. And I say “get them out of the way” but this doesn’t mean they’re not extremely important. Every competition needs to have T&Cs, as it covers your back and also protects the customer when it comes to their expectations. You’ll want to detail everything from exactly what the prize is, to when it’ll be announced. Bear in mind that any food you’re giving away should be detailed in the terms for health and safety reasons and of course if you’re giving away alcohol, that the comp is strictly over the legal age limit. It’s easy to forget these details in the heat of excitement when launching a comp.

Email me at peter@thebrightclick.co.uk if you’d like me to send you my handy T&C template for social media competitions. I’d be happy to share it with you, free of charge of course.

5. Try get a pic of the winner and their prize.
Every campaign needs a good launch plan, a strong execution and a nice round up and by getting a pic of your customer receiving their prize, really shows the human side to your business. You could even arrange to take it to them locally, or when they pick it up, get a photo of them with a member of your staff. The most important thing is that feel good factor and that follow through gives out some nice additional trust.

Well, that’s just 5 things I’d recommend for running a successful online competition. We get thousands of reach and shares and hundreds of new likes and customers for our clients, by simply encouraging them to give something away for free.

When was the last time you ran an online comp? I’d love to hear your success stories and of course if you’d like any more advice on this front, drop me an email at peter@thebrightclick.co.uk

Top tips for Black Friday!

800 658 Peter Cox

It’s easy to get bogged down with the grind, but don’t forget, some key days of the year you should absolutely be jumping on, when the time comes. One of those days is Black Friday… this is an opportunity to give something back to your customers and clients, as well as gain some additional last minute business (in context of the year) yourself. So whether you’re willing to offer out a service for an excellent price, or give away something for free, there’s definitely no right or wrong.

Here are 5 tips you should be taking into account, pre and post Black Friday…

1. Pre-warn your customers/clients.
Be sure to let your clientele know that some fantastic deals are on the way. Pretty much every single one of your competitors will be emailing clientele like yours with their fantastic offers and giveaways, but to ensure that yours know it’s coming, send them a friendly email reminder in the days leading up, explaining that they can expect big things from you on Black Friday. This will stick in their heads and entice them to open up your email ASAP, as you’d have already pre-warned them that great deals are coming to their inboxes. There’s something about getting into the head of a customer before hitting them with a deal, which can really help increase those all important open rates.

Keep the email friendly and not pushy. You want your customers to know and feel like it’s about them, not just all about you selling. Ultimately this is a chance for you to sell but also give back to your customers and it’s nice to explain this to them.

2. Keep the tone friendly.
And speaking about being friendly, this is key. So many Black Friday emails simply come across way too pushy and “sell, sell, sell” and whilst this, of course, is the whole point of a day like Black Friday, you’re not here to just fall into inboxes, alongside many of the “same old” Black Friday emails; but to stand out and make your customers feel like you’ve really thought about why you’re participating in Black Friday.

3. Come up with some unique deals.
It goes without saying that you’ll need to think of a fantastic deal to go out to your database and whilst this seems obvious, so many businesses get it wrong.

It’s easy to get stuck in a rut, offering the same old deals throughout the year, whether it’s a free quote, or a special offer on a product you’ve been selling all year; the last thing you want to do is make your Black Friday deals come across samey and repetitive.

Think of something unique, something to really make heads turn on Black Friday. Explore your services and discover what you can give away, balancing the right amount of resource required to make it work, alongside the amount of money it could bring into the business.

4. Throw a mega deal out there!
This is one I really like. Come up with one particular deal, which you almost feel has an over the top amount of value for the customer. This can be from a restaurant giving away 100 burgers for £1 each during lunch, or an estate agent offering a fixed fee for the first 5 customers who reply. Just something which makes your customers double take, before saying “I have to take advantage of this”.

Keep the offer to a limited amount of clients only. This technique could lead to more conversations, more conversions, or more “bums on seats” in the future; depending on what your goal is, so it’s worth giving a go!

5. Extend your offering to Cyber Monday.
Cyber Monday comes the Monday after Black Friday and is an opportunity to extend your Black Friday offering. You may feel like your promotion hasn’t gone as well as you hoped, or you simply want to give your customers a further chance to take advantage of your deals. Either way, use Cyber Monday to extend your offering to your clients, or adjust your strategy accordingly, if you feel you need to drop your prices further to get some extra bites.

Whilst some of this seems simple enough, it’s the finer details which make a difference in standing out alongside your competitors. So spend an hour or 2 thinking of some great offers, get them out there and let us know how you get on!

Of course if you need to bounce some ideas off of us in the meantime, we’re always here to help, so do give us a call!

5 Spooky Ideas You Should Use On Your Social For Halloween!

940 658 Claire Archer-Davis


It’s only a few weeks now until Halloween and we’re already enjoying some spooky social fun with our clients. As we’ve been throwing over some ideas to use on their social media, to give that “extra something” across the eerily lively period, we’ve seen how many of our clients come out of their shell with ideas and creative thinking. It’s really refreshing!

It’s something we’re always expressing the importance of, not just because seasonal events are fun, but it just gives an extra angle to selling your service or products. So whether you’re wanting to sell some remaining stock, gain an extra lead or 2, or simply get some bums on seats, it’s important to think about your Halloween strategy across the important 2 week period.

So, without further ado, here are 5 ideas you should be using across your social media this Halloween.

1. A Halloween themed offer or discount.
Put together a nice and enticing offer or discount to your customers, and this year specifically perhaps run it between 22nd October and 4th November. Whilst Halloween is a brilliant time to start a promo, there’s a limited period to take advantage of. Anything outside of a week either side of Halloween is a bit of a no, no; so stick within the confines of these dates to get some real traction.

We’re working closely with a client to produce a 10% off the bill across the 2 week period. It just gives an extra excuse to fire out an offer, however basic it may be.

2. Photo contest.
For some extra engagement across your social media channels, you could run a photo contest, asking customers to send in pics of them or their kids in their spooky Halloween costumes. People love to share and giving them an excuse and reason to, will always go down well.
It will increase your engagement, whilst reaching new likeminded potential customers at the same time. You could even offer a nice prize for the best dressed and whilst that’s not essential, it will definitely gain even more entries.

3. Update your creative.
Add some spooky looking creative to your social channels across that pinpointed 2 week period. It’s a good excuse to make a nice change to the same old creative you have active on a regular basis and is guaranteed to make people stop and look at what you’re up to.
It’s amazing what a spider web, pumpkin or cheeky ghost can do to increase that extra brand awareness and ensure your customers hit that like button.

4. Have some fun with your posts.
Whilst you might feel like it’s a bit risky posting silly memes or GIFs, always remember that you’re on social media, you’re invading people’s personal profiles; so a little bit of fun can go a long way. It’s important to add the “sell sell” posts to your social channels, of course, but remember to have some fun too and what more of an excuse than a cheesy Halloween GIF, or series of spooky jokes, to keep your customers laughing with you as well understanding what exactly it is you do.

5. Dress Up
Whether you’re a Restaurant or an Estate Agent, you’re allowed to have fun and if your customers see this, they’ll be more inclined to engage with you if you’re giving off a more personable persona. So buy a silly hat, spend 5 minutes in the office applying a bit of face paint and let your customers know you’re not the same old stuffy brand and you’re willing to have a bit of fun. Post out your pics and enjoy watching the laughing emojis flow through your channels. It’s really important to have a laugh at yourself. Sure, there’s a time and a place, but that time is Halloween!

Remember, this is all good engagement and there’s no shame in having a laugh at your brand or with your customers. I guarantee it’ll improve your relationship with your clients and more importantly gain that extra brand awareness you need to attract more.

Why is Pokémon Go just the same as your business?

150 150 Peter Cox

The saying goes “Gotta catch ‘em all” and the concept of Pokémon Go could be aligned with business. Love it or hate it, think about it; whilst you’re sitting around waiting for leads to come in, there’s hundreds of Pokémon clients out there being snapped up by other trainers competitors. Your job is to ensure you get yourself out there and bring in the right clients or customers for you. And you’re not going to do it by sitting around waiting for them to come knocking at your door.

Speaking seriously though, how are you being noticed? How are you aggressively bringing in leads? And then look at what Pokémon Go is doing. Think about how it’s spreading its brand exponentially and impressively. Social media right? Friends share with friends, who share with friends and social media platforms such as Facebook, with the use of their clever algorithms, put a specific products or services in front of like-minded people with similar interests. For example, people into computer games, who do a lot of walking, of a certain age, who own a certain mobile phone etc.

pokemonAre you on your customer’s map?

This applies to all products, whether you’re a used car business, a plumber or a wholesaler, getting active on social media is the starting block to getting yourself in front of the correct business types or customers. There’s so much more to this when you then start exploring paid social media, re-targeting ads, Google AdWords and SEO, which all manipulate who sees your product purely based on the type of customer you’re wanting to target, thus you catch the leads and not one of your competitors.

Find out more about how we can help you target the correct businesses or customer demographics tailored purely for your business. With a wide menu of services, there’s always something The Bright Click could be doing to help you catch the next lead.

And of course, happy hunting.