Are You Too Expensive – Or Have You Just Failed to Explain the Value?
I’ve managed to brush my teeth for 48 years without ever feeling that the process was particularly lacking in technology. Dyson clearly thinks otherwise. They’ve just launched a new toothbrush. It costs £420. Yes. £420. It has a tiny camera that looks inside your mouth, uses machine learning to identify the gaps between your teeth […]
September Is the Real New Year for Business
My son Tom started college this week. New place. New routine. New people. New timetable. And presumably several new reasons why getting out of bed before 8am is completely unreasonable. It feels like a proper fresh start for him. And it’s made me realise that September has always felt much more like New Year to […]
Boosting a Facebook Post vs Running Meta Ads: What’s Actually the Difference?
If you manage a Facebook or Instagram page for your business, you’ve almost certainly seen the suggestion. “Boost this post to reach more people.” Perhaps a post has performed particularly well. Maybe you’ve shared a new service, an upcoming event or an offer you’re running. Meta spots the opportunity and makes it incredibly easy to […]
What a Solar Eclipse Can Teach Us About Marketing
Unless you’ve been living under a rock for the last few weeks, you’ll probably have noticed there was a fairly significant solar eclipse last night. And here’s what amused me about the whole thing. We knew it was coming. Not a few days ago. Not when someone happened to look out of the window and […]
7 Signs Your Business Has Outgrown Its Website
Your business may have changed significantly since your current website was launched. You might offer more services, employ a larger team, work with better-known clients or be targeting a completely different type of customer. But has your website kept up? For many established businesses, the problem is not that their website is broken. It is […]
Every Unsubscribe Isn’t a Failure. Sometimes It’s Proof You’re Being Remembered.
Can I admit something? Even after all these years, every now and then I’ll send an email campaign and notice that somebody has unsubscribed. And yes… I still have a little look. Who was it? Were they a client? Did I say something wrong? Have I accidentally offended somebody? It’s ridiculous really. Because when you […]
Can a Stranger Understand Your Business in Five Seconds?
I was looking at a prospective client’s website the other day. It looked great. Professional branding, cool photography, fresh, clean design, clearly, somebody had invested a decent amount of time and money into it. After about a minute though, I realised something – I still wasn’t entirely sure what they actually did! Now, that probably […]
What Businesses Can Learn from the Digital Tabloids About AI
Have you ever noticed how often you end up on the Mail Online, The Mirror or The Sun after Googling a completely random question? “How old is Jeremy Clarkson?” “Why did Oasis split up?” “Who is the new Doctor Who?” Love them or hate them, the digital tabloids are brilliant at one thing. Getting found. […]
Stop Making Assumptions
Have you ever noticed how quickly we make our minds up about a business? We all do it. You land on a website, glance at a logo, see a few photos and, within seconds, you’ve already started filling in the blanks. “They’ll be expensive.” “They’re probably too small.” “They only work with big companies.” “They’re […]
Why Being Specific Could Help Your Business Get Found in AI Search
This morning I was helping a potential client look at why their website wasn’t generating as many enquiries as they’d hoped, and it got me thinking about how much search behaviour has changed over the last couple of years. Not that long ago, somebody looking for a service might type: “accountant surrey” or “wedding venue […]