We know the SEO world can feel like a crowded marketplace, with every business vying for the top spot in search results. But sometimes, the tools that really move the needle are the ones flying under the radar. Schema markup is one of them. It’s not flashy, but it’s powerful—and it helps search engines understand what your website’s about, so they can show it off in all the right places.
In this blog, we’ll explain schema markup, why it matters, and how we use it at The Bright Click to help our clients stand out in the search results—whether they're local businesses, e-commerce stores, or something in between.
Put simply, schema markup is a bit of extra code added to your website that gives search engines more context about your content. It can highlight things like product details, reviews, contact information, and even events. This extra context often leads to rich snippets—the extra bits of info you see in search results like star ratings, images, or opening hours.
It’s part of a wider structure known as structured data, and the most popular format used today is JSON-LD. It’s clean, flexible, and easy to manage, which is why we prefer it when implementing schema for our clients.
While schema markup doesn’t directly improve rankings, it does help improve your click-through rate by making your search listings more appealing and informative. Here's what it can do:
Create rich snippets – Think star ratings, price info, availability, and FAQs.
Improve local visibility – Especially important if you're a bricks-and-mortar business.
Support voice search – Structured content makes it easier for voice assistants to find and use your information.
Increase credibility – Enhanced listings can help you stand out as a trustworthy, established business.
We’ve seen it repeatedly: when schema markup is properly implemented, more people notice your site, and more clicks mean more potential business.
Depending on the business and website setup, we recommend and implement different types of schema markup:
Local Business Schema – Adds your name, address, phone number and opening hours to your listing.
Product & Offer Schema – Great for e-commerce, this shows pricing, stock levels, and reviews.
Review Schema – Displays those all-important star ratings directly in search.
Organisation Schema – Useful for brand recognition, linking your site with social media and contact info.
We tailor this based on what will have the most impact for your business. For local businesses, LocalBusiness schema is often our first priority. For online shops, it’s Product and Review schema.
If the idea of adding code to your site feels a bit daunting, you’re not alone. But it doesn’t have to be complicated. We handle the whole process—from identifying the best schema types for your business, to installing and testing them properly.
We often use trusted tools like:
Google’s Structured Data Markup Helper
Schema markup generators for specific needs
SEO plugins like Yoast and Rank Math (especially useful on WordPress sites)
Before anything goes live, we test it using tools like Google’s Rich Results Test to ensure it’s working correctly and will not cause errors. We also keep everything updated as your content and offers change.
Schema markup isn’t a silver bullet, but when combined with solid SEO and a user-friendly website, it’s a powerful addition to your toolkit. We’ve helped clients:
Appear in Google’s local pack with all the right info
Show off five-star ratings and drive more trust
Improve click-through rates by up to 30% in some cases
In short: schema makes your site more useful to users and easier for search engines to read—and that’s a win-win.
We work extensively with businesses in Staines, Richmond, Twickenham, and the surrounding areas. For those businesses, local search is everything. Schema markup helps search engines understand where you’re based, what services you offer, and when you're open.
That’s the clarity that gets you found by people searching for what you do, right when they need it.
Schema markup is one of those small technical tweaks that can lead to big results. It’s not the first thing most people think about when they think of SEO, but it’s often the thing that makes all the difference.
If you’re curious about how structured data could improve your website’s performance, we’d love to help. At The Bright Click, we handle the technical bits so you don’t have to. Drop us a message, and we’ll show you how a little code can go a long way.