Sounds obvious right? That your website should contain the phrases that your customers are searching for?
Well maybe, but it’s important to remember the difference between how you would term the services you provide, in relation to how your potential clients and customers would.
The best example I come across regularly is in the Property Industry. Often, Estate Agents use terms such as ‘letting agent’ throughout their website, and as such they can rank well for the term – for example ‘Letting Agent In Twickenham’. I would argue that from an authority point of view that this a good term to be ranking for in terms of being found for a service that you provide.
But our research tells us that the search engine user is much more likely to type ‘Property To Rent In Twickenham’ into Google – so ideally you really want your site to be found for that search term too.
Google’s latest ‘Hummingbird’ update also takes into account the more colloquial nature of search – much of which is stemming from smartphone use and the questions we ask of apps such as Siri which are now helping to dictate the way we search. So we might even ask something like ‘Where can I find a flat to rent in Twickenham?’.
So remember to ‘Tell Google’ what you do – you can do this primarily by featuring the keywords that your potential clients and customers are searching for in your website page titles, headings and regularly in your content. Make sure you link to relevant pages within your site by hyperlinking those keywords to specific pages. And if you blog about the subject – make sure you link back to relevant content too.
Got more SEO questions? We want to answer them for you! Contact us today… thanks for reading.
Written by Matt Davis | Managing Director | The Bright Click