Blogging

Running A Successful Social Media Competition.

940 658 Peter Cox



Over the years it feels like I’ve run hundreds of social media competitions and each competition guarantees you 2 things:
A) positive engagement
B) immense brand awareness.

It goes without saying that giving something away will be met with positivity, in a world where virtually nothing is free, to have the opportunity of winning something for little amount of work, is clearly very appealing. But it’s not just a case of giving something away for the PR and potential engagement it may bring you, but also to give something back to your customers. So what are the rules of running a successful social media competition? Let’s take a look.

1. Choose a great giveaway.
We’ll start with the most obvious first. Choosing a good product to give away is extremely important. You need it to be worth the customer’s while to share and essentially promote your business to their friends across social media; and to do that, the product needs to be exciting.
If you’re a restaurant for example, you may want to think about giving away a free meal for 2 near Valentine’s day, or if you sell your products online you might want to give one of your hero items away for free, alongside a few other treats.

The most important thing to avoid though, is making it boring, but try to keep it relevant to your brand. Afterall, it’s your brand you’re trying to promote here, so give away something relevant, not just a box of Dairy Milk because people cannot resist chocolates (other chocolates are available!).

2. Make your advertising topical
If you’re giving away a prize during Christmas, make it Christmassy. Or if it’s in Feb, why not attach the idea and branding to Valentine’s day? It’s simple but very effective and it could be the difference between a customer sharing your post to enter your comp, or not.

We recently produced a Valentine’s day giveaway for one of our clients, which will have the winner announced near Valentine’s day; and of course, the artwork was made with this popular occasion in mind.

Trending topics or relevant marketing is key, so don’t just throw any old thing out there and hope it sticks. Create your campaign with some backbone and reason.

3. Stick some money behind it
Most of the traffic you receive from your social media competition will be organic, it’s just the nature of virality, however putting some money behind it will give it that extra boost and ensure it reaches everybody possible.

Facebook advertising is brilliant for smaller budgets behind a singular campaign. You could easily stick just £20 behind a post for example and receive hundreds of targeted reach and with the combination of a good giveaway and strong, relevant branding, your customers and potential customers are bound to share.

4. Get your T&Cs in order
Here’s a little handy tip… the notes section on your Facebook page allows you to write a page worth of text and what’s more, you can link to it.

This is a good spot to put your T&Cs for your competition. You can outline them in a nice format and not getting too in the way of the juicy part of your marketing, the giveaway itself. And I say “get them out of the way” but this doesn’t mean they’re not extremely important. Every competition needs to have T&Cs, as it covers your back and also protects the customer when it comes to their expectations. You’ll want to detail everything from exactly what the prize is, to when it’ll be announced. Bear in mind that any food you’re giving away should be detailed in the terms for health and safety reasons and of course if you’re giving away alcohol, that the comp is strictly over the legal age limit. It’s easy to forget these details in the heat of excitement when launching a comp.

Email me at peter@thebrightclick.co.uk if you’d like me to send you my handy T&C template for social media competitions. I’d be happy to share it with you, free of charge of course.

5. Try get a pic of the winner and their prize.
Every campaign needs a good launch plan, a strong execution and a nice round up and by getting a pic of your customer receiving their prize, really shows the human side to your business. You could even arrange to take it to them locally, or when they pick it up, get a photo of them with a member of your staff. The most important thing is that feel good factor and that follow through gives out some nice additional trust.

Well, that’s just 5 things I’d recommend for running a successful online competition. We get thousands of reach and shares and hundreds of new likes and customers for our clients, by simply encouraging them to give something away for free.

When was the last time you ran an online comp? I’d love to hear your success stories and of course if you’d like any more advice on this front, drop me an email at peter@thebrightclick.co.uk

Why You Should be Blogging For Your Business

940 788 Claire Archer-Davis

We now live in an electronic world where flyers, leaflets, and newspaper advertisements just aren’t enough to guarantee customers for small businesses anymore. However – especially for local companies – word of mouth is still the critical factor in achieving your business potential, in terms of reaching new and keeping existing customers, but in this digital age, the keyboard is definitely mightier than the sword.
A blog is a great way to engage with people from far and wide, as well as those closer to home, and blogging is quickly becoming one of the most important tools that your business can have. Here are just a few reasons why you and your business need to start blogging right now:

Blogging lets your personality shine through
Making sure your small business is running smoothly, keeping up a level of professionalism and staying on top of things can really take its toll on how people view your business as a whole, and blogging regularly helps to let people know what you’re really all about.
Whether you’re keeping customers up to date on developments in your business such as new products or services available, or offering general advice regarding the sector that you serve such as recipes, trends, or guidance; this is your opportunity to let people know why you’re different from all your competitors and show them that you know what you’re talking about.

Blogging puts you on the map
No matter which way you look at it, blogging literally puts you on the radar for potential customers and is perhaps one of the most effective means of getting your name out there. For small and local businesses, having a blog that you regularly contribute to cab help increase your web presence, and the more specific your blog content is to your business, the more likely it is that people who search for words related to what you offer will be shown more information about your business.
For example, if you are a hairdresser in London and someone searches online for ‘top hairstyles for summer in London’, if you have blog content that relates to this, your salon could be presented to them first, increasing your credibility and potentially gaining you new customers.

Blogging keeps your passion alive
When you’re running a small or local business, the daily grind can really get you down. But by taking a few minutes out of your day to reflect and focus on why you do what you do, you can help to keep your passion for business alive and ensure that you let potential customers know that too.
From giving you inspiration, to creating an outlet for your ideas and thoughts, a blog is vital in adding another dimension to your small or local business.

 Blogging lets you communicate
A blog is a great way to engage with customers, to pass on information and to hear feedback on the services and products you offer. In business, no matter what the size, communication and transparency are essential, and running a blog gives you a quick and easy platform for this communication.
Instead of being a faceless business, you can use your blog to start a conversation and let your customers know that you listen to them and build upon what they say.

Top tips for Black Friday!

800 658 Peter Cox

It’s easy to get bogged down with the grind, but don’t forget, some key days of the year you should absolutely be jumping on, when the time comes. One of those days is Black Friday… this is an opportunity to give something back to your customers and clients, as well as gain some additional last minute business (in context of the year) yourself. So whether you’re willing to offer out a service for an excellent price, or give away something for free, there’s definitely no right or wrong.

Here are 5 tips you should be taking into account, pre and post Black Friday…

1. Pre-warn your customers/clients.
Be sure to let your clientele know that some fantastic deals are on the way. Pretty much every single one of your competitors will be emailing clientele like yours with their fantastic offers and giveaways, but to ensure that yours know it’s coming, send them a friendly email reminder in the days leading up, explaining that they can expect big things from you on Black Friday. This will stick in their heads and entice them to open up your email ASAP, as you’d have already pre-warned them that great deals are coming to their inboxes. There’s something about getting into the head of a customer before hitting them with a deal, which can really help increase those all important open rates.

Keep the email friendly and not pushy. You want your customers to know and feel like it’s about them, not just all about you selling. Ultimately this is a chance for you to sell but also give back to your customers and it’s nice to explain this to them.

2. Keep the tone friendly.
And speaking about being friendly, this is key. So many Black Friday emails simply come across way too pushy and “sell, sell, sell” and whilst this, of course, is the whole point of a day like Black Friday, you’re not here to just fall into inboxes, alongside many of the “same old” Black Friday emails; but to stand out and make your customers feel like you’ve really thought about why you’re participating in Black Friday.

3. Come up with some unique deals.
It goes without saying that you’ll need to think of a fantastic deal to go out to your database and whilst this seems obvious, so many businesses get it wrong.

It’s easy to get stuck in a rut, offering the same old deals throughout the year, whether it’s a free quote, or a special offer on a product you’ve been selling all year; the last thing you want to do is make your Black Friday deals come across samey and repetitive.

Think of something unique, something to really make heads turn on Black Friday. Explore your services and discover what you can give away, balancing the right amount of resource required to make it work, alongside the amount of money it could bring into the business.

4. Throw a mega deal out there!
This is one I really like. Come up with one particular deal, which you almost feel has an over the top amount of value for the customer. This can be from a restaurant giving away 100 burgers for £1 each during lunch, or an estate agent offering a fixed fee for the first 5 customers who reply. Just something which makes your customers double take, before saying “I have to take advantage of this”.

Keep the offer to a limited amount of clients only. This technique could lead to more conversations, more conversions, or more “bums on seats” in the future; depending on what your goal is, so it’s worth giving a go!

5. Extend your offering to Cyber Monday.
Cyber Monday comes the Monday after Black Friday and is an opportunity to extend your Black Friday offering. You may feel like your promotion hasn’t gone as well as you hoped, or you simply want to give your customers a further chance to take advantage of your deals. Either way, use Cyber Monday to extend your offering to your clients, or adjust your strategy accordingly, if you feel you need to drop your prices further to get some extra bites.

Whilst some of this seems simple enough, it’s the finer details which make a difference in standing out alongside your competitors. So spend an hour or 2 thinking of some great offers, get them out there and let us know how you get on!

Of course if you need to bounce some ideas off of us in the meantime, we’re always here to help, so do give us a call!

10 Ways To Get More People To Read Your Blog

800 800 Claire Archer-Davis

So you’ve got your blog up and running, and you’ve written a few posts, but no one seems to be looking at your musings on cupcakes vs. muffins, what next? It may not seem like it, but there is actually a bit of a science to directing people to your blog, and here are just a few ways to increase your blog traffic today!


1 – Sharing is Caring
Unless you’ve already built up a loyal following of readers, no one will know when you put up a new post. Sharing the fact that you’ve posted something new is vital for spreading the word and increasing your blog traffic. The best way to get the word out is by sharing a link to the blog post on Twitter, Facebook, Instagram, Google+, or any other social network that you use. It’s also worth noting that you should share the link more than once, especially with the likes of Twitter, where everything moves so fast.

2 – Get some contributors
It’s no fun doing all the hard work yourself, so why not branch out and get a contributor in from another blog or website to write you a guest post? There may be a topic you’re interested in sharing with your followers, but you may not necessarily know a lot about it. Getting a guest blogger in is a great way to engage new people, and you will also get a bit of publicity from the contributor shouting about it on their own blog or website. It’s a win/win

 3 – Write guest posts
After you’ve got someone with a lot of their own blog traffic to write a guest post for your blog, it’s only fair that you return the favour! Try asking around to see if anyone would be interested in publishing your content on their own website. Make sure to link the content back to your blog to help increase your own traffic.

4 – Photos go a long way
You could have the most informative blog post in the world, but it’s a fact that many of your readers will tend to wonder off and get distracted online if you don’t include a visually appealing image or two to keep their interest. It’s also a great way to get people to your website by introducing keywords into the ‘alt image’ tag of the photographs so that Google Images will send people your way.

 5 – Search Engine Optimisation
It may not be your favourite thing in the world, but Search Engine Optimisation (SEO) is one of the most effective ways of getting people to read your content. Introducing keywords that relate to what the post is about, means that anyone searching Google for those terms is more likely to see your article.

6 – Link to other websites
The real secret to boosting your blog traffic is optimising your website so that Google knows what content you post, and who to show it to. After you’ve introduced keywords in your posts and images, it’s time to start giving your website some credibility by including links to other websites and content on the Internet. Not only does this make it easier for your readers to find information relating to what you’re talking about, it also builds good relationships with other websites as well.

7 – Find your target audience
Facebook and Twitter now have extremely powerful tools to help you find your target audience and display your content to them. Facebook’s advertising feature allows you to ‘sponsor’ your posts and aim them at the narrowest of target audiences. For example, if you run a blog about raising your kids in London, you can set it up so your posts get seen by women who are aged 20 – 40 with children below the age of 10 who live in London.

8 – Be active
Depending on the subject of your blog posts, it should be pretty easy for you to find a massive online community who are also interested in that subject. So find them, and be active. Interact with them, start discussions, and get to know the people you’re aiming your content at. Not only does this make you a more likeable person, it also gives you a unique insight into what your readers are looking for in a blog post. Twitter is an especially great place to interact with like-minded people and get them talking about your blog. You can use keyword searches to find people who might be interested in what you have to say.

9 – Be relevant
You might have a long list of topics that you would like to write about for your blog, but it definitely pays off to throw in a topical post every now and again. If you can relate your content to a hot new film, that celebrity everyone is talking about, or the latest craze then you can often direct brand new readers to your blog, as they will ‘stumble upon’ your content while looking for the latest news. If your blog is good enough, then they could end up coming back for more!

10 – Make sure you have sharing buttons
Even if you don’t have a clue about website design, you can still add sharing buttons to your website or blog easily with plug-ins and tools like ‘Add This’. These tools allow the readers that have found their way onto your website a quick and easy way to share any content that they like with their own friends and followers. All they have to do is click a button, and your traffic could increase dramatically.

The world of blogging can often be a difficult one, especially when it seems like you’re doing loads of work and putting yourself out for very little reward, but stick at it, try some of our top tips and before you know it, you’ll have your own following of dedicated readers!

Blog-blog-blog

10 Ways To Increase Traffic To Your Blog

500 334 Claire Archer-Davis

Blog blog blog

So you’ve got your blog up and running, and you’ve written a few posts, but no one seems to be looking at your musings on cupcakes vs. muffins, what next? It may not seem like it, but there is actually a bit of a science to directing people to your blog, and here are just a few ways to increase your blog traffic today.

1 – Sharing is Caring
Unless you’ve already built up a loyal following of readers, no one will know when you put up a new post. Sharing the fact that you’ve posted something new is vital for spreading the word and increasing your blog traffic. The best way to get the word out is by sharing a link to the blog post on Twitter, Facebook, Instagram, Google+, or any other social network that you use. It’s also worth noting that you should share the link more than once, especially with the likes of Twitter, where everything moves so fast.

2 – Get some contributors
It’s no fun doing all the hard work yourself, so why not branch out and get a contributor in from another blog or website to write you a guest post? There may be a topic you’re interested in sharing with your followers, but you may not necessarily know a lot about it. Getting a guest blogger in is a great way to engage new people, and you will also get a bit of publicity from the contributor shouting about it on their own blog or website. It’s a win/win

 3 – Write guest posts
After you’ve got someone with a lot of their own blog traffic to write a guest post for your blog, it’s only fair that you return the favour! Try asking around to see if anyone would be interested in publishing your content on their own website. Make sure to link the content back to your blog to help increase your own traffic.

4 – Photos go a long way
You could have the most informative blog post in the world, but it’s a fact that many of your readers will tend to wonder off and get distracted online if you don’t include a visually appealing image or two to keep their interest. It’s also a great way to get people to your website by introducing keywords into the ‘alt image’ tag of the photographs so that Google Images will send people your way.

 5 – Search Engine Optimisation
It may not be your favourite thing in the world, but Search Engine Optimisation (SEO) is one of the most effective ways of getting people to read your content. Introducing keywords that relate to what the post is about, means that anyone searching Google for those terms is more likely to see your article.

6 – Link to other websites
The real secret to boosting your blog traffic is optimising your website so that Google knows what content you post, and who to show it to. After you’ve introduced keywords in your posts and images, it’s time to start giving your website some credibility by including links to other websites and content on the Internet. Not only does this make it easier for your readers to find information relating to what you’re talking about, it also builds good relationships with other websites as well.

7 – Find your target audience
Facebook and Twitter now have extremely powerful tools to help you find your target audience and display your content to them. Facebook’s advertising feature allows you to ‘sponsor’ your posts and aim them at the narrowest of target audiences. For example, if you run a blog about raising your kids in London, you can set it up so your posts get seen by women who are aged 20 – 40 with children below the age of 10 who live in London.

8 – Be active
Depending on the subject of your blog posts, it should be pretty easy for you to find a massive online community who are also interested in that subject. So find them, and be active. Interact with them, start discussions, and get to know the people you’re aiming your content at. Not only does this make you a more likeable person, it also gives you a unique insight into what your readers are looking for in a blog post. Twitter is an especially great place to interact with like-minded people and get them talking about your blog. You can use keyword searches to find people who might be interested in what you have to say.

9 – Be relevant
You might have a long list of topics that you would like to write about for your blog, but it definitely pays off to throw in a topical post every now and again. If you can relate your content to a hot new film, that celebrity everyone is talking about, or the latest craze then you can often direct brand new readers to your blog, as they will ‘stumble upon’ your content while looking for the latest news. If your blog is good enough, then they could end up coming back for more!

10 – Make sure you have sharing buttons
Even if you don’t have a clue about website design, you can still add sharing buttons to your website or blog easily with plug-ins and tools like ‘Add This’. These tools allow the readers that have found their way onto your website a quick and easy way to share any content that they like with their own friends and followers. All they have to do is click a button, and your traffic could increase dramatically.

The world of blogging can often be a difficult one, especially when it seems like you’re doing loads of work and putting yourself out for very little reward, but stick at it, try some of our top tips and before you know it, you’ll have your own following of dedicated readers!

Here at The Bright Click we provide blogging services for our clients as well as SEO advice, web design and development and social media management.

For more information please get in touch with us on: 0208 614 3296

 

5 Simple Ways To Improve Your Facebook Ads With Specific Targeting

150 150 Dan Davis

1. Know what your customers are interested in.

You can target Facebook users who have shown an interest in or even like pages related to a subject. This is called interest-based targeting.

You might be holding a charity football event in west London and need some people to come and support, so targeting people who support a local football team in the area might be a good place to start!

There are thousands of different interests that exist in this section, so go and have a play!

Facebook Ads

2. Combine age and gender with where people live.

Rather than just targeting your Facebook Ad at a specific area, why not try adding age groups and gender to the mix. This is a great tool because you can really narrow down where your ad can be seen and by whom. For example if you own a women’s clothes shop in Kingston selling trendy clothing, you could target you advert at women aged between 18- 35 who live in Kingston!

Facebook ads

3. Target people by industry or occupation.

You might have a product or a service that is ideal for people who work in a specific industry. You can target people with specific job titles or who work in a specific industry like ‘Sports and Media’ or ‘Education’

Facebook ads

4. Find friends of people who might be celebrating a milestone

Target friends of people who have a upcoming birthday or anniversary who will be looking to give their friends a nice birthday treat. Alternatively maybe you have a function room for hire and want to put an advert in front of people who are looking to put on a surprise party for their friend!

Facebook Ads

 

 

 

 

5. Target people who love to shop 

It makes much more sense to target online buyers with many lifetime online purchases than just to any random person who you know nothing about. So targeting to people who you know like to spend money online, and combine that with all of the above, and you really could be looking at getting yourself some brand new customers!

Facebook Ads

How Targeted Facebook Ads Can Benefit Your Business

If you need any more information about Facebook advertising or any advice on other aspects of marketing then please feel free to get in touch with us and one of our team will be happy to help.

Looking to enhance your LinkedIn presence?

Four Reasons That You Should Be Blogging More

150 150 mattd

Blogging is a term that most of us have heard of and is something that has been very much responsible for the exponential growth of the web and what we refer to as ‘content marketing’. 

People use the web primarily as a way to find information on a variety of subjects, and blogging allows people with knowledge on their chosen subject to get their ideas and thoughts out there for the world to read. A lot of blogs are written just for pleasure, or about hobbies (check out my mate Nick Bruzon’s unofficial Brentford FC blog as a good example).

The majority of blog sites (such as Nick’s) are built using specific blogging platforms such as Blogger (now owned by Google), Tumblr or WordPress.

But business websites can also contain a blog and if you’re serious about your site being found online then these days it’s vital to have one, and even more vital to keep it updated.

Blog Example Now considering that we’ve written hundreds of blogs for clients in the last twelve months you’d think that we’d be good at this ourselves – unfortunately we don’t always practise what we preach but we’re working at it! Our last blog post regarding Enhancing Your Personal Brand Using LinkedIn  gave us a huge amount of web traffic earlier in the month – hence why I’m writing this blog post today 🙂

There are loads of great reasons to blog on a regular basis – here are four to be getting on with:

1) Authority – Blogging gives you the chance to demonstrate knowledge and authority on your given subject. It’s a great way of telling people who arrive on your website that you know what you’re talking about. You can have a whole load of generic content and copy on your website that explains the services that your business offers, but nothing demonstrates knowledge and understanding of a subject better than a series of blog posts.

2) Keywords – There maybe a whole range of keywords related to what you do as a business, but these can be difficult to fit into your site on a ‘standard’ amount of pages and navigation without it looking like you’re spamming or attempting to over-optimise your site for these specific words and phrases. Blogging allows you write a series of separate articles on all of these subjects, giving each article a keyword-rich title and featuring relevant keywords throughout the articles – linking back to other pages on similar subjects at the same time which is great for the user experience and navigation.

3) Dynamic Content  – There are other SEO benefits too besides the opportunity to feature extra keywords. For example, every time you write a new blog post, you are adding dynamic content to your site, and this is something that Google loves to see. Google basically needs to show the ten most relevant pages to the search term on page one of its site. It wants to know that someone searching for a term related to your business will find the most relevant, topical information that they can. One of the factors it uses to determine this is how much you care about your online presence – so adding  fresh, unique and relevant content to your site on a regular basis is a brilliant way of demonstrating this to Google.

4) Social Media Content – If you have Social Media accounts that represent your business (and if you don’t, then why not..?!) then your followers and fans want to see updates about the subject that you specialise in – they want to learn more – that’s why they’ve taken the time to follow you in the first place. So blogging gives you a great chance to provide this type of content to your followers. And there’s triple whammy here too. As Google likes to see a diverse range of traffic coming into your website, and shares and re-tweets encourage this from followers of your followers – result! Also – the more traffic you get from Social Media, the more Google deems your site as relevant. The more relevant Google deems your site, the higher it ranks you. The higher Google ranks you, the more search traffic you get. And the more search traffic you get, the more Social Media followers you’ll gain. It’s basically a loop and you the more you put into the loop, the thicker the loop grows and the more you’ll get out of it.

So how often should you blog? Ideally once a week, but once every few weeks is fine if you can’t find the time. Another good way to look at blog content is in terms of how it increases the size of your website. If your website currently has six pages, then blogging every week for a year would add 52 extra keyword-rich pages for Google to find.

Need more help or advice on how to get the most out of blogging? Email us today or give us a call on 08433 832 732. 

Thanks for reading 🙂

Written by Matt Davis | Managing Director | The Bright Click