Uncategorized

Recent Google Core Update: What’s it all about?

1024 512 Claire Archer-Davis


September 2019 has seen Google perform a third global update to its core algorithm this year. While the update was pre-announced by Google, it has raised questions about what it involved and how different it was to their most recent June update.
The Google September 2019 Core Update was applied globally, so the update covered all search indexes and included some changes to the core of Google’s ranking algorithm.
Although Google stresses that the update was rolled out on the 24th September, the company have not agreed to announce a completion date because they will be doing smaller updates continuously going forward.

Speculation over the changes

It is still too early yet to draw any sound conclusions over how the latest update has affected the masses, but just like the previous Core Update performed in June, it has failed to show any consistent trend – yet!
However, some reports are coming in from SEO and Twitter authority voices stating that a wide range of websites dealing with healthcare and financial services have been affected.
As mentioned earlier, Google will continue its fine algorithm adjustments going forward for consumer issues dealing with health and money. But as with any update analysis, any changes to web rankings and visibility are not always caused directly by these updates.

What should webmasters do now?

Google published a blog post on its Webmaster Blog in advance of the September Core Update to explain which changes would be made to the algorithm and what webmasters and SEO experts could do to rectify any changes made by the update.
The Core Update was aimed at improving the evaluation of web content, so as long as sites “haven’t violated [Google’s] webmaster guidelines nor been subjected to a manual or algorithmic action” then you shouldn’t have been negatively affected by the update.
In fact, according to Google, the update was meant to help sites that were previously unfairly overlooked to now rank better (and vice versa). So in a way, Google is trying to make a more fair and equal landscape for everyone. The advice that Google has offered to webmasters and SEOs is to focus on ensuring you are offering the best content you can.

Adding more quality content

It seems to be the case that Google is still focusing on ensuring that websites get ranked for offering consistent quality content. The best way forward for webmasters is to ensure that websites offer original, high-quality content that isn’t just copied and pasted from somewhere else.
For webmasters looking at utilising the latest algorithm update it would pay to focus on

  • Fulfilling the site users expectations
  • Making sure page titles and descriptions are appealing and are relevant to the content
  • Making the content trustworthy
  • Providing added value content (more than you get from the competition)
  • Providing good presentation and production

Look at your website in the same way that Google does

You may have spent months or even years building and refining your website. It can be very difficult to take a step back to look at your site with a critical eye because you are so familiar with it.
However, when you look at your website in the same way that Google does, you may discover aspects that will need some work and actually take advantage of the new update.
While there isn’t any hard and fast critical advice coming from Google about what webmasters should do following any of their Core Updates, the general rule is to look at the reasons why Google are performing their algorithmic changes and what results they expect to see from them.

If you can answer these questions and look at keeping your focus on the quality of the content you offer, then you are doing all that you can.

4 Quick Ways To Improve Your Social Media Profile

940 788 Claire Archer-Davis

We know that you have a thousand things to do in a day as a social media or digital marketer, but take 15 minutes out of your day to make these 4 quick tweaks to your social media profiles and you’ll save yourself hours of time down the line.

1. Use the same profile picture
For consistency and ease of use, make all of your profile pictures on social media the same as each other. Not only does this help customers or your fans and followers find you more easily, it’s a great way of looking professional and put together. Try and stick to one look, logo or colour palette too, to keep things looking fresh.

2. Use the same handles
When you’re trying to get your brand established consistency really is key, so make sure all of your Facebook, Twitter, Instagram and Snapchat handles are the same. This means that if someone is tagging you your business is easy to find, and if someone is cross posting their post, your tag will work across the various platforms. When someone does the ‘@’ symbol and starts typing your name, make sure you are easy to find so they don’t have to go searching and give up!

3. Use the right size graphics
Different social media platforms have different size guides depending on what you’re posting, so make sure that you’re sticking to the right image sizes for newsfeed posts, blog posts, cover photos and profile pictures across the different platforms. Optimisation is extremely important to make sure that your images are looking good no matter where someone is looking at it. Here are a few key dimensions to keep you right.

        • Facebook profile picture: 170 X 170 pixels
        • Facebook cover photo: 828 X 465 pixels
        • Twitter profile photo: 400 X 400 pixels
        • Twitter header image: 1,500 X 500 pixels
        • Google+ profile picture: 250 X 250 pixels (minimum)
        • Google+ cover photo: 1080 X 608 pixels
        • LinkedIn profile photo: 400 X 400 pixels (minimum)
        • LinkedIn custom background: 1584 X 396
        • LinkedIn cover photo: 974 X 330 pixels
        • LinkedIn banner image: 646 X 220 pixels
        • Instagram profile picture: 110 X 110 pixels
        • Pinterest profile picture: 150 X 150 pixels
        • YouTube profile picture: 800 X 800 pixels
        • YouTube cover photo: 2,560 X 1,440 pixels on desktop

4. Use your social media to promote your other social media
Most social media platforms like Facebook will let you enter a URL, website or link for people to reach you at, so make sure that you are posting all of your social media links here to get the most impact. If someone is on your Facebook, they may be interesting in your Instagram, or your website too, so make it easy for them to find them by posting the links clearly for them to see.

 

4 More Digital Marketing Tips For Beginners

1024 1024 Claire Archer-Davis

Digital marketing can seem extremely daunting if you’ve never ventured into the world of online promotion before, and it can often be hard to know where to even start. From Facebook and Snapchat, to Instagram, Twitter and email lists, there are just so many different platforms where you can reach potential customers and it can all get a bit much for beginners. We previously outlined 4 top tips to get you up and running, and here are 4 more!

When it comes to digital marketing, social media is what it’s all about. If you’ve already got a website or a mailshot all set up, then the next step is to get some social media buttons on there so that people can find all of your online profiles quickly and easily. You want to make things as easy for people as possible, and these links are just one more step where you can lock people in.

One of the biggest ways to get insight into your target market, your demographic and what works in terms of digital marketing strategies is to follow similar businesses to yours on social media. This way you can see the types of things that people in your target market react to, and what works and doesn’t work from an outsider point of view. As you get more experienced in digital marketing and as your business grows you can start to use your own ideas rather than relying on your competitors, but it’s still a good way to get started.

Hashtags are a great way for you to jump on the bandwagon and potentially connect with new followers without too much work. Keep an eye on trending hashtags on Twitter, Instagram or Facebook and try and create some relevant content that will appeal to your followers as well as apply to your services in some way. Stay away from completely irrelevant hashtags as having a link to what you are trying to sell is key.

Even if you’re a complete beginner to digital marketing, it is key for you to acquaint yourself with metadata and make sure that your website is up to date with title tags and descriptions to keep everything in check. It’s also a good idea for you to look into SEO as you will be dealing with Search Engine Optimisation a lot in the future. A simple Google search will give you the information needed to get started in the world of SEO.

3 Digital Marketing Tips You Probably Didn’t Know

150 150 Claire Archer-Davis

When it comes to digital marketing things move so fast that it’s hard to keep up to date with the latest tips and tricks to get yourself noticed online. Here are three top tips to keep your digital marketing plan ticking over.

Less Is More
Lots of digital marketers think that the key to a successful digital marketing campaign is quantity, but the truth is that it is quality that is key. Whether it’s posting twenty times a day, or trying to keep six different social media platforms up to date, there’s no way that you can keep up the quality across all of those platforms. When you’re trying to create and update so frequently it becomes more about just posting something rather than posting the best quality content that you can. Stick to one or two platforms and concentrate or spending your time creating content rather than sharing content; if you’re putting out good blogs and graphics, then your audience will find it.

 

Influencers are your friend
We live in a materialistic world where influencers are royalty, and it can be extremely beneficial to mix things up and get some relevant influencers on your side. Instead of marketing to your target audience, you can pay or ask an influencer to spread the word about your products or services to their followers. People trust influencers they like, and this can be an easy way to get lots of new people to hear about your brand. Depending on what services or products you offer, you can send out PR packages for influencers to sample, ask for guest spots so you can blog on their websites or pay them for shout outs on their social media pages.

Email Is More Important Than You Think
With social media apps and push notifications, a lot of digital marketers tend to look over email as a form of digital marketing as they deem it old fashioned and out dated, however if used in the right way, email can be a key campaign tool that is very effective with only a little bit of work. Thanks to smart phones, email open rates have increased by 180 percent on mobile devices so people are definitely still looking at their email! Email newsletters are good as they reach your audience directly without being too intrusive like a text message may be; they can also be personalised and customised with links, pictures and other pertinent information. An occasional email in their inbox will keep your customers thinking about your brand when they aren’t expecting it.

How To Optimise Your Google Business Listing

640 427 tanmay

When looking for a local business, the first thing that most people will do is to perform a search on Google. For example, if you are looking for a local convenience store you might simply type ‘shop’ into the search bar. Most people will only look at the first one or two results that Google displays, before either visiting the shop, or contacting them to take things further. In this case, you will be looking at the information provided by Google that appears at the top of the page, usually with a map of the shop’s location.

This information is the first contact that most people will have with your business online, and this is why it is so important for you to have access to, and control over your Google My Business listing! Things like opening and closing times, services offered, your phone number, and photographs will also be displayed, so it is important that these are accurate.

How do I get a Google My Business page?
Now we know how important these Google Business pages are, let’s discuss how you go about getting yourself one. Visit https://www.google.com/business to claim and verify your Google My Business Listing. You will need access to your business’s phone line to verify your business, so make sure it’s close by.

How do I optimise my Google My Business page?
Optimising your Google My Business page may sound a little complicated, but it’s actually very easy. Simple fill out ALL of the information that Google asks for as accurately as possible. Everything from opening times, phone numbers, and services need to be identified so that your customers have an accurate overview of your business. Most people don’t realise that if you don’t fill certain details out, then anyone on the internet can suggest changes to add the information in – this is often wrong and could be damaging to your business as it confuses customers.

What are Google My Business Posts?
Google My Business Posts are sort of mini advertisements that show up near your Google My Business listing. You can add a photograph, image, links to other websites or even a Call To Action to get customers clicking around. These posts are a really fun way to advertise events, sales, blog posts or even new products, and even have the ability to stay ‘live’ for seven days and can ‘go dark’ after an event is over. 

 

2017 – Top 5 SEO Myths Busted

150 150 tanmay

Anybody who has any experience of SEO will know what a dynamic and constantly evolving field it is. Google want to keep you on your toes, and one way they do this is by making regular changes to improve their algorithm. Towards the end of 2016, we saw a major update to the Penguin algorithm which signals a clear initiative to reward only the highest quality websites.
Additionally, the way SERP’s display on a desktop has been updated. Adverts have been removed from the right side of the screen, and now a maximum of only four adverts appear on the top of the search results. As a consequence of these changes, SEO specialists are now focussed more on producing higher quality web content than investing huge amounts of time on link-building strategies and keywords.
Because of it’s ever evolving nature it can be difficult for SEO agencies to stay up to date. As a result, you will, unfortunately, find many that have out of date ideas or are just wrong about how SEO works in 2017.
For the above reasons, we have decided to put together a list of the top 5 SEO myths that need busting!!

Keyword Research

1 – It’s all about keywords.
Keyword stuffing or making sure that you have the keywords in all the right places is an approach that has had its day and now needs to be forgotten as soon as possible.
Google’s Panda update was designed to target low-quality/keyword stuffed content and as a result cramming keywords into relevant sections of text no longer tricks the search engine algorithms and could, in fact, lead to your website being penalised.
That said, however, keywords do still play a significant role in today’s SEO, but the focus is now on contextual relevance. Taking the time to identify and use keywords, related keywords and long-tail keywords that your rivals have not yet managed to find is a great way of staying ahead of the competition.

Number 1

2 – You need to be number 1!
Understandable, when you have paid good money to an SEO company it’s likely that you will want to see your website on the first page of the SERP’s and that you will want to see it there quickly. While this may have been possible in the past, you will find that it isn’t so much anymore. SEO does play a role in ranking, but in 2017 the focus should no longer be about quick wins but more about creating a solid foundation to be built upon.
SEO strategies that work the best are centred around increasing organic traffic, engaging the user and improving visitor experience. If your focus is only on getting to the top of page one, your SEO formula is likely to neglect these key things, and as a result, any gains you may see will not be lasting.
Instead be smart and formulate a plan of action.
What is it that you want? More engagement, more conversions or maybe just finding a way for more people to see your product?
Once you know what your SEO goals are then you need to identify your ideal customer. You can do this by looking at audience data on Google Analytics – You need to research, and you need to crunch some numbers! It’s a time-consuming process, but necessary to find out as much information as possible about your audience. Look at what keywords your customers are using to find you and track them throughout the whole process. If you want to build landing pages that convert then this is the information you need to do it.

Social Media Scams Blog

3 – Social Media is an entirely separate project.
Sorry – No it’s most definitely not! The traffic you generate across your social media platforms may not be directly affecting your rankings but what it is doing is growing your online presence and increasing brand awareness. Social media is an easy way to communicate and interact with your potential customers, and if you get it right, it will increase your authority as well your online visibility. It’s no coincidence that all the top ranking businesses are also prolific across social media!

SEO spider chart

4 – All you need is great content – SEO is dead!
This is a very common misconception, and because we have already highlighted the importance the search engines place on quality content, it’s easy to see why. But great content still needs to be optimised, and it still needs to be promoted otherwise nobody will ever see it. Additionally, what if your content ticks all the boxes but your website it set up in such a way that it can’t communicate well with the search engines?
Having great, relevant content should always be at the top of your list of priorities, but you must also make sure that your content is being crawled and indexed by the search engines in a way that will benefit your rank.

Broken Link

5 – Link Building = Google penalities
Google webmaster guidelines clearly state that any link designed to deliberately manipulate a site’s ranking is a violation of quality guidelines.
However, the fact is that link building is still an incredibly useful way of increasing traffic and online presence. The key here is that the links must be natural, relevant and most importantly from a reputable source. One of the best ways to link content in 2017 is by having a guest poster or by being a guest poster/promoter for someone else.

Here at The Bright Click we have SEO experts who will work with you and your business to help maximise your online presence and build authority. We are constantly updating our knowledge to keep in line with any changes made by Google and the other major search engines.

If you would like any more information then please get in touch with on: 0208 614 3294

How to Avoid Social Media Scams

150 150 Claire Archer-Davis

Social Media Scams Blog

Facebook and Twitter are constantly awash with social media scams, drawing people in and then either not delivering, or worse, trying to steal your identity, but with so many cluttering up your daily online feeds, how do you go about spotting a scam?
Not all scams are plotting to steal your personal details; some are set up to get as many ‘likes’ as possible (such as a recent ‘Pool Party Coming to Your Town’ post), before changing the page’s name and details and spamming you with fictitious and fraudulent information.
Whether it’s a ‘free’ trip to Disneyland Paris or an upcoming tour of Ninja Warrior in your local town hall, there are a few things to look out for before you go ‘liking’ that page that looks too good to be true.

Check the spelling
Whether it’s spelling mistakes, grammar mistakes, or sentences that just don’t make sense, a proper company will employ people to make sure these things don’t happen. With social media being such big business these days, there’s no way a well-known company will post nonsense on their pages. This is especially pertinent for spelling mistakes in the company’s name; there is no way a genuine company would spell their name wrong. You may need to look quite carefully, to spot the errors, missing letters, or misplaced punctuation are just a few of the warning signs.

Check out the photos
So you’ve looked at the previous posts for spelling mistakes, what next? The next step is to have a look through the photos posted to the page and uploaded to the account. Check for professional looking photographs that aren’t blurred or pixelated, and watch out for the calling cards left by the big companies. For example, an EasyJet page without any orange would seem pretty alarming. However, this isn’t a failsafe way to identify scammers as Photoshop and other software mean the quality of images can be very convincing.

Too good to be true?
If it looks too good to be true, it almost certainly is. An all expenses paid trip to Dubai, a brand new Range Rover, or a weekend away to a 5-star resort for every person who ‘likes’ the pay, may not be exactly what they seem. Now be warned, some giveaways are of course real, but it’s worth it to do a little detective work before you get sucked in. Other popular scams include ‘The Facebook Dislike Button’, ‘Get 1000 New Followers’ or ‘See who has Unfriended You’. Again, if it seems too good to be true, it probably is.

Verified for a reason
Social networks such as Facebook and Twitter have a ‘verified’ button for a reason. Look out for the blue tick, to be sure that the company posting is the official page for that business. It’s highly unlikely that a company such as McDonald’s will be using an unverified account!

How many posts do they have?
There is categorically no way that a massive company will only have one post on their social media pages. Unless they are a new business, there is no way that the bigger players will only have a single post shouting about a competition. Also check for how many likes the page has, how long it’s been in existence and what photographs they show on their page.

Check the link
The main way that these scams work is by directing you away from the social media page to a non-related page where you enter your personal details to enter a competition. Check the link that you’re clicking on, and don’t be fooled by a shortening tool like ‘bitly’ that is used to mask the real URL. For the most part, if the competition is legitimate, you would be led to a genuine company website.

Search the real pages
When you see a potential scam, have a search for any more convincing pages that are more likely to be real. Many of the actual pages that are being duplicated share details of scams to avoid and what to look out for. If you’re unsure, it’s always worth double-checking.

When money is involved, it’s always a scam
If anyone is offering you money for anything online, stay well away. Instagram accounts offering their first 100 followers £100 each are obvious scams, as are Facebook pages offering money or vouchers to every single person who likes a post. It just isn’t feasible that a company could give that much money away, and if they did? They would be getting a lot of mainstream press!

Shock value
Be aware of videos or links offering scandalous or shocking results if you click on them. Realistically, a video pretending to show you a horrific car crash or a celebrity sex-tape is usually nothing of the sort. Likewise, for news of “Katy Perry’s Long Lost Love-Child”, or “The Queen’s Secret Life”. Scammers use these click-bait headlines to get you clicking, before showering you with pop-ups and unsavoury images.

The Internet can be a dangerous place, and although it may be fun to share a few snaps of your new puppy, or Snapchat your mates a photo of your super-expensive cocktail, be careful that you’re not sharing anything more personal.
You never know what the links you click on will take you to, or where your information will end up, so it’s best to be vigilant at all times. Luckily, if you follow the above steps, and have a bit of common sense when you’re surfing the net, you should be okay. However, if you do come upon an obvious social media scam, then report it to the website immediately, and you could save a lot of people from falling into the same trap.

If you would like to talk more about how to correctly use social media for your business then please get in touch with us here at The Bright Click on: 08433 832732.

Home

150 150 mattd

This site is under construction. Thanks for visiting and come back soon!

5 Ways To Use Facebook Places For Business

150 150 mattd

Facebook Places | Matt Davis MediaMashable is today reporting that Mastercard are spreading 20 seats from the now demolished Yankee Stadium across New York City, with each seat containing a unique QR Code which when scanned will check them into Facebook Places.

Then, once checked-in, they make themselves eligible to win VIP tickets to a 2011 Yankee game in MasterCard’s exclusive Batter’s Eye Café.

This a great example of a business using Facebook effectively – in particular Facebook Places, which many businesses that I’ve spoken with do not fully understand the potential of.

You see, Mastercard have done something very clever in that they don’t have a store, or stores, that people can visit in order to purchase their product, so they have placed these seats in specific locations to allow people to check-in to a ‘place’.

However, of course, many businesses have premises that customers will visit daily and its these businesses that could really benefit from Facebook Places.

Here are a few ideas as to how these businesses can benefit:

Facebook Places | Matt Davis Media1) Claim your place! I’ve seen countless examples in recent weeks of businesses who didn’t even realise that people had been checking-in to their premises. This can create further issues as customers create multiple locations, enter the wrong information, even spell your business name incorrectly! By claiming your business not only can you see who’s checking-in, but you have control over the information related to your premises (for example opening times) and you can also encourage people to ‘like’ your page as well as ‘check-in’…

2) Because once they’ve checked-in, it’s in their interest to ‘like’ your page in order to hear of any special offers and stay up-to-date with the latest news on your business. They’ve taken the trouble to check-in which shows that they’re interested in the first place – it’s a perfect way to stay in touch with daily updates appearing in the news feeds of your customers – it keeps you in the picture.

3) Reward your customers for checking-in. For example if you own a coffee-shop, all a customer has to do is show you their smartphone in order for you to see how many times they’ve checked-in at your shop. You could offer a free coffee for every six check-ins, encourage them to return. And remember – every time they check-in, it shows up in their news feeds for their friends to see….

4) Feedback – …they may even tell their friends they got a free coffee…! Or you may notice certain trends – for example that more people are checking-in at weekends than weekdays. In this case you could promote a weekday-only check-in offer to encourage more weekday visitors.

5) Marketing – Even without analysing the trends, once you’ve merged your ‘Place’ with your ‘Page’ you can market directly to people who you already know are fans of your business. You’re preaching to the converted, a great opportunity to up-sell and offer further promotions.

Let me know how you’re using Facebook with your business – I’d love to hear how it’s going…

 

Impatience

150 150 mattd

Being super-busy this week I frustratingly haven’t found the time to write a new blog post, but my impatience to try and get something out there reminded me of an article I wrote on my old blog around this time last year. So here it is – a lot has changed since then!

I am the most impatient person that I know.

Christmas Eve = Nightmare.  Birthday on a Monday? Let’s start celebrating on the Friday. Waiting for a bus = Don’t even get me started.

The day the clocks go forward is my favourite day of the year –

“Everything’s gonna be happening an hour sooner…?! Fantastic!”

However at the moment I’m experiencing a different level of impatience, and one that can be a real struggle to control.

Waiting for the baby.

We found out that we were expecting back in July 2009.  Eight whole months ago. To the average person, eight months lasts around 32 weeks,  or about 224 days. To me eight months can be roughly translated as a lifetime. Just writing “224 days” made me break out into a cold sweat.

And the pregnancy is then filled with a number of mini impatience scenarios – a myriad of targets and dates to work towards, all of which are just that little bit too far away, and all measured in actual periods of time to boot.

The 8 WEEK scan. The 12 WEEK scan. The 20 WEEK scan.

Or as  I think of them  – the 4 WEEK wait, the other 4 WEEK wait, and the 8 WEEK wait.

And then from 20 weeks onwards – the 19 WEEK wait – brilliant.

Now as I was born without an ounce of patience in my body, this presented a series of challenging situations, some of which were preceded by sleepless nights, pacing around the house and arriving at hospitals over an hour early, not to mention the chewed nails and endless cups of tea.

But after the 20 week scan, something odd happened. We knew it was a boy, and we knew he was due on 14th April, the sonographer told us everything was looking good and we walked out of St Peters hospital beaming.

Then we got home, and armed with a couple of very fattening Gregg’s Chicken Bloomers and a KitKat, started working out how much we had to do.

Paint the nursery. Buy furniture. Buy clothes. Buy a bloody tumble dryer. Start saving money like, yesterday. Start stocking up on nappies. Book the NCT classes. Book the NHS classes. Look at pushchairs, car seats, prams, cots, Moses baskets. Look into Maternity Leave, Paternity Leave, child allowance, tax benefits. Bunting, teddies, baby monitors and some bizarre sling device that I can’t figure out.

And as I finished that last stick of KitKat, I thought –

“This baby can take as long as he likes…”

www.mattdavismedia.co.uk

  • 1
  • 2