Do you know what keywords your business needs to be hitting?

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There are loads of different free Keyword research tools that you can use to ensure that your website is populated with the correct content to get you ranking highly. 

These tools, if used in tandem with each other can be used to create quite a substantial amount of keyword research, and will give you a much better chance at ranking highly. Because these tools are free, they are very selective in the metrics they give, so using multiple tools is the best way to get a more holistic view of your site. 

  1. Google Trends

Google Trends can allow you to see what queries and topics are being searched in relation to a keyphrase. When I type in ‘UK Architect’ at the time of writing this, related topics are: ‘Computer Aided Design’, ‘Infrastructure’, and ‘Computer Science’. This search also yields related queries. Such as ‘Ancestry UK’, and ‘What Qualifications do I need to be an architect?’. 

A bunch of these related keyphrases and topics can be extremely useful to you. As it can allow you to ride a trend. With these topics and search queries, best practice would be to write something that ticks as many of these boxes as possible. For example, A blog titled ‘What qualifications do I need to become an architect in the UK?’, in which some h2 subheadings are about some of the things you’d need to learn: ‘Getting started with Computer Aided Design (CAD)’, and ‘Learning about Infrastructure’.

  1. Keywords Everywhere

If you are new to the world of SEO, then Keywords Everywhere is a great way to start being able to understand some of the metrics that come with it. This handy piece of kit is a Google Chrome Extension, and shows you live data from different sites.

From simple being on Ebay or Etsy, this extension will grab their search data, and show it to you. For example if you search for a product on Etsy, this extension will show you search volumes of the amount of people who also look for the same or similar items. 

This can be incredibly useful in a way of basic market research. If you know the trends of your potential customers than you can use this to your advantage. 

Here are a few more Keyword research tools you should look into: Keyword Generator, Keyword Sheeter, Answer the Public, Keyword Surfer, Ahrefs, Keyworddit, Google Search Console, Questions, and Bulk Keyword Generator.

You could also take part in our Free SEO Audit, which should point you in the right direction on how to rank on the first page of Google. 

If you don’t fancy doing all of this yourself, you can let us do all the hard work for you.

If you want to have a conversation with us about how you can improve your SEO through honing in on the correct keywords, book a meeting with us today. No obligation, no charge, just a chat with a member of our team to help you strategise on how to best utilise your website to make sales. 


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