Facebook

Why You Should Consider Facebook Messaging Bots As Part Of Your Social Media Strategy

600 200 Claire Archer-Davis

Chatbots are set to be bigger than ever this year, with many companies opting to choose the bots over a dedicated mobile app to provide customer support, or even providing their entire service through a Facebook chatbot. Bots are a cheap and reliable solution and we’re seeing everything from banks, savings companies, reminders, event planning and insurance quotes being organised through automated chatbots on Facebook. Providing up-to-date, 24-hour support and interaction with customers, chatbots could be bigger than anyone ever dreamed of, and if you want to get ahead of the curve, you need to get on board now!

According to a survey by Oracle, 80% of businesses plan to have a chatbot in place by 2020, so why not get to grips with the technology ahead of time? A chatbot is basically automated messaging software used by artificial intelligence to have a conversation with a person. You pre-program the bot with responses to questions and tasks that it can carry out, and then you let it do its thing. Whether it’s making a phone call, searching the internet or messaging an associate, bots can do all of the tasks you don’t have time for (or just don’t want to) and Facebook Messenger is where thousands of them live; in fact, there are over 300,000 active messaging bots on Facebook right now.

Think about it, using a Facebook Messaging bot is a lot cheaper, quicker and easier than employing a team and building a mobile app – it just makes sense to use Facebook’s already well-maintained messaging platform for your business conversations and here are a few other reasons why you should consider Facebook Messenger chatbots as part of your social media strategy in the future:

  1. Find Leads

Depending on how you set it up, you can pre-program your bot to greet potential customers with a few choice questions which can in turn quickly find you those who may be serious contenders for using your product or service. Once you’ve used the bots to weed out those who aren’t really all that interested, the real potential customers can be redirected to your human employees who can take over from there, thus saving you time and money.

  1. Save Money On Customer Service

Providing good customer service is one of the most important things a company can do, but it is often time consuming and expensive paying employees to basically answer the same set of questions and queries over and over again. This is where bots come in; they’re available 24/7, can be set up to answer those annoying but important questions that people often have and they allow your workforce to focus on the really important stuff instead.

  1. Re-engage Potential Customers

Bots are a great way to reach out to customers who haven’t interreacting with you or used your services in a while. An un-obtrusive and friendly way of remind customers that they still haven’t bought those sunglasses they added to their cart two days ago, or that there’s a discount code they could use that’s running out soon, chatbots are definitely the future when it comes to menial tasks like this.

How Will Facebook’s New Video-Ranking Affect Your Small Business?

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Facebook has a reputation for constantly tweaking the way advertising content gets ranked, so it comes as no surprise that many small business owners are now becoming concerned over how the latest video-ranking updates will affect their social media marketing efforts.
What the latest tweaks to the News Feed algorithm mean is that Facebook is now coming out in favour of video content creators that make videos that last longer than the average watch times and providing more information.
Another thing that Facebook is doing is to highlight those videos that are generating more repeat views. Popular videos are obviously an effective way to attract and keep people on the Facebook platform, so of course, they are going to more heavily feature popular videos.
From a small business owners viewpoint, it would be worth looking back through your video collection to see which ones were the most viewed and work out what the hook was that kept people coming back to re-watch your video.
If you can work out what attracts most views then see if you can recreate a similar theme with your follow-up videos.

The downside of the Facebook video tweak

Now for the negative bit…..

Facebook is also closely watching out for video content posted on pages they consider to be unoriginal or is actually repurposed content used for something other than it’s original aim.
Pages found displaying such video will be penalized by Facebook by limiting access and visibility to the page and also even limiting the monetisation options for the page owner. Obviously, not great for a small business page!

Facebook actually did issue an announcement about their video-ranking plans and then followed up with this notification:

“Last year we announced that we would limit distribution for unoriginal or repurposed content from other sources with limited or immaterial added value — as well as demote video content from Pages that are involved in sharing schemes. We will more strongly limit distribution and monetization for this kind of content.”

So what does all this mean?

Basically, if you are a small business operating a Facebook page properly, there is little to worry about. Good pages will be rewarded for actively building ongoing loyalty, posting unique and original video content and attracting consistent views.
If you are worried about your business page then there are steps you can take to help to comply with the new Facebook video-ranking tweaks and also give your page a great boost of fresh energy at the same time!

Building loyalty

First and foremost, Facebook wants to see pages showing video content that attracts repeat viewers. They like loyalty and seeing people coming back to pages to pick up more fresh information.
This means that Facebook will be prioritising video content that users are seeking out via search or by visiting a video creators page. This also applies to the ‘More Videos’ recommendation as well as the News Feed and Facebook Watch functions.

How do I keep my followers coming back?

There are things you can do to help keep up your audience engagement and hungry to come back for more videos. Here are a few effective ways to do this:

  • Maintain your consistency: Make sure you post regularly and stick to a schedule. If your followers expect a weekly video from you, do not disappoint – make sure you deliver it. This will help build up trust with your audience.
  • Optimize your video content for search engines: Use appropriate keywords and key-phrases that your viewers will be searching with – include these in your video title and description.
  • Share valuable content: Keep them coming back with valuable informations such as ‘how-to’ video content or positive, inspirational content that helps them to feel better about themselves.

Make longer videos

Your video duration is an important factor with Facebook’s new video-ranking tweak. Facebook commented that it will, “add more weight in ranking to videos that keep people engaged, especially on videos that are at least three minutes long.”
Ideally, you will want to aim for longer engagement with your video viewers but it is also useful to know that Facebook will reward content that keeps the viewer watching for at least one whole minute.
If you think you will struggle to make a high-quality three-minute long video, then work on producing one that packs a lot of useful information into the first minute. This at least will help to boost your video-rankings much higher than someone doing a shorter video lasting under a minute.
Another great tip is to optimise your video for playing without sound. As 85% of viewers actually watch videos on Facebook with the sound off, you could look at making more visually informative videos using text and graphics displays.

What Facebook’s New Time Alerts Mean For Digital Marketers

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Over the past month of so Facebook have been rolling out a new update to users which shows them just how long that they have spent on social media that day.Both Instagram and Facebook users can use the new time management tools to see how long they’ve been online, and even set a daily reminder to let you know that you’ve been on the websites for too long.

To access the tools when they are available users can find the “Your Time on Facebook” option in the settings menu, while Instagram users can find it in settings under “Your Activity”. Once you have clicked on the option you will be able to see how long you’ve spent on the apps or websites with a daily average and a chart breaking your activity down by week day. Daily reminders will let you know when you’ve been on for a certain amount of time, and you can also temporarily mute push notifications if you want a break for social media altogether.

This feature may seem a little counterintuitive for Facebook as it might encourage users to stop spending so long scrolling through cat memes, but it’s actually all a part of Mark Zuckerburg’s 2018 plan which is to make time spent on Facebook and Instagram ‘time well spent’ and full of engagement and learning for the user rather than what is called ‘passive consumption’. It is this increasement of engagement that will serve Zuckerburg well, and in turn, serve digital marketers well if they play their cards right.

Instagram’s Ameet Ranadive and Facebook’s David Ginsberg wrote the following in a blog post about the new tools:

“We developed these tools based on collaboration and inspiration from leading mental health experts and organizations, academics, our own extensive research and feedback from our community. We want the time people spend on Facebook and Instagram to be intentional, positive and inspiring. Our hope is that these tools give people more control over the time they spend on our platforms and also foster conversations between parents and teens about the online habits that are right for them.”

So, with people presumably not spending as much time on social media apps due to these alerts, how can digital marketers react to these changes?

Make better content
This one should go without saying, and all digital marketers should be making the highest quality content available at all times, but if you’re making rubbish content to post online, now is the time to step up your game! With users spending less time on social media platforms, you need to make sure that if they choose to look at your content, that you aren’t wasting their time.

Stand out from the crowd
With users spending less time scrolling through social media, you need to do something to make your content stand out. Whether that’s covering stories first; using eye-catching images or getting an interesting perspective, make sure you are being creative and thinking out of the box. Most websites and companies these days tend to copy each other and it gets boring, so take a risk!

The Changing Face of Facebook – Can Stories Be Effective Marketing Tools?

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While most people will be aware of the most recent changes to Facebook, and how they have been pitched to the general public as positive changes to help people connect better on a personal level, Facebook marketers, however, seem to be having a rough time of things lately.

New Facebook algorithms have been tweaking with news feeds and restricting those coming from brand marketers and publishers. These changes have resulted in many Facebook marketers finding it increasingly difficult to reach and engage with their target audience. Marketers are now finding it harder to compete for an audience’s attention.

Switching up your marketing tactics
As Facebook is currently the world’s largest social media channel, it is no wonder that it has attracted so many marketers and brand owners wanting a slice of the action. Facebook marketing has grown over recent years to become a handy tool for raising brand awareness and efficiently targeting their desired demographic.

What many marketers have switched to doing since the last raft of changes, is to target Facebook Groups with niche interests as a way to keep their profile high with their audience. The latest tactic is to look at how they can use Facebook Stories to boost their connections and continue to grow their base of followers.

Understanding the power of stories
There is a great power to be gained from telling a good story. It can hook in and captivate a specific target audience that conventional marketing techniques cannot match. However, precisely what is a ‘Facebook Story’ and how is it so different from other marketing methods that have been proven to work before?

Facebook Stories use an intriguing mix of images and videos that are played in succession. They are perfectly crafted to be accessible through smartphone use and can play across all platforms. Many people think that Facebook Stories was partly inspired by Snapchat that launched its ‘My Story’ feature back in 2014. Facebook has picked up and run with this feature, making a great success.

Fear of Missing Out
Facebook Stories was initially released in 2017 for mobile use and has since spread to be used across all devices. The feature now pulls in an average of 150 million daily users. What is compelling about using this ‘storytelling’ format is that whatever comments you get on your post only have a short life. All of the comments will disappear after 24 hours, so ‘FOMO’ (Fear of Missing Out) really comes in to play here!

Because of the rise in popularity of the storytelling feature, Facebook analysts fully expect that Stories will grow to overtake posts in regular news feeds as the most common way of sharing across all social apps and platforms. Even Facebook’s Chief Product Officer, Chris Cox, has predicted that Stories will surpass regular feeds by as soon as next year!

What does this mean for marketers?
Marketers who want to keep their finger on the pulse will need to track the rise of Facebook Stories to see if the feature really will skyrocket as predicted. The best way to take advantage of this trend is to add your own Facebook story.

As a marketer, you can post a story from your brand page, so this may help to increase the chances of your content getting noticed by your target audience. What is interesting to note is that this feature isn’t being used very much at all by marketers as yet, so this is a clear indication that this feature could be a lucrative target area to focus your posts.

One thing we do know for sure is that Facebook is very keen to grow Stories and this can mean marketers can now develop a brand-new avenue of opportunity to reach out and engage with their target audience. It could also be a very useful tool for reconnecting with those lost customers that are no longer seeing your regular content in their Newsfeed.

There really isn’t anything to lose by pursuing Facebook Stories. It could be time very well spent!

Our Top Tips For Using Facebook For Your Business

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Everyone uses Facebook, right? So, if 99% of your customers and potential customers are on Facebook, then why wouldn’t you want to capitalise on that? Here are a few simple tips and tricks to help you get the most out of digital marketing on the minefield that is Facebook.

Use Facebook Business Manager
Many people set up a business page for their business on Facebook and then think that that is enough. Unfortunately, the ‘likes’ and ‘followers’ won’t come automatically, you will need to be really investing quite a bit of time into Facebook before you hope to gain any sort of results. To really get the most out of your business page why not install the ‘Business Manager’ tool which gives you ultimate control over all aspects of your page and any advertisements you run on Facebook?

Use the ‘invite’ button
A really useful tool on Facebook is the option to invite select people to ‘like’ your page. As well as being able to invite people who you are friends with, you can also invite anyone who likes or comments on any of your posts. So, for example you may have someone who interacts with a competition that you run on Facebook, but they haven’t actually gotten around to ‘liking’ your page yet. Facebook makes it easy for you to invite these people so they won’t miss out on any future updates that you post.

Target your ads
Another great feature on Facebook is the ability to boost posts and run adverts, but did you know that you can specifically target your adverts to the exact type of people that would benefit from your product or service? As well as choosing from location, age, sex, interests and a whole host of other factors, you can also narrow down who sees your advert by what type of device they are using, or whether or not they are using Wi-Fi.

Look at your insights
The beauty of a Facebook business page is that there is all sorts of insights and information that you can use to market your wares more efficiently. By using the ‘insights’ panel you can see exactly what type of people are looking at your page, what age they are, whether they are male or female and what time they are most active on Facebook. This is the key information that you need to know when creating advertising campaigns and knowing more about your customers can really help you save money and target more people in the long run. 

Facebook business page

Facebook Is Making Changes To Their News Feed!

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As a small business owner, the recent news about changes to Facebook may not have escaped your notice. Mark Zuckerberg announced via Facebook: “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”

Although Facebook was initially set up to offer a way for regular people to connect with each other, in recent years with the introduction of advertising on the social networking site, Facebook has always been an active platform for small businesses to reach their target demographic audience. So what does this change of focus back to social interactions mean for your business?

Change of focus
So with the changes planned designed to put more focus on tailoring news feeds towards building and maintaining personal connections, will there still be room for targeted business marketing? In short, yes. Because Facebook will be favouring content in the News Feed that will foster more meaningful interactions – if you work it right, you could end up with even more engagement for your marketing efforts rather than less.

The proposed changes are not a signal that Facebook is barring businesses from appearing in users News Feed. Quite the opposite in fact. It actually means that users will be seeing less public content on their feed such as posts coming from businesses and media outlets in favour of more meaningful one-to-one interactions between people.

Changing your approach
By now you will be wondering what does this mean to you and the way you promote your business on Facebook. We all know that the world of media and technology never stands still for long. Just look at the constant updates and changes to algorithms that Google perform! As business owners, we have learned to go with the flow and adapt our marketing approaches to get these changes to work in our favour instead of going against us. We simply have to look at these Facebook changes in the same way.

You have to remember not to take these changes personally. Ultimately, these changes are not aimed at you specifically, or at your small business. Zuckerberg’s intention is to slow down the onslaught of noise coming in and crowding out more personal and meaningful engagement. If anything, these changes are aimed more at the big brand names, news media and big business.

As a small business owner, you can still use Facebook successfully to establish and grow your online reputation through sharing your passions for your products and services. So you should be encouraged to post useful content that will be of value to your readers and followers. As long as you are engaging Facebook users with inspiring, educational, and even entertaining information, then you will still be working to engage with users and be taking part in meaningful conversations, which is precisely what Zuckerberg intends to increase with these new changes.

Where to go from here
You may be wondering what you should do next? Remember that we are all in this together and will be trying to understand and make good use of these changes all at the same time. This is why it is important to keep sharing discoveries and positive techniques with each other.

The best advice that can be taken here is to continue to offer great value with your content. Make sure that every video and post that you create offers customers something that they find interesting or useful and will want to share with other like-minded friends.

Spend more time in conversation with your target audience. This is what Facebook wants to see more of, so rather than posting a video or a bland press release and then just walking away, take some time to craft posts that pique interest and use topics that can start a conversation. Ask questions, create a poll and discuss your findings – join in on the conversation thread, respond quickly and provide useful answers.

There is no problem with continuing to use Facebook adverts. However, take extra care when using them to structure your advert correctly to fully utilise Facebook’s ad targeting tools. This way you will still get your advert in front of your chosen demographic, but your ad content should be created to spark conversations and encourage interactions.

For a small business where your marketing budgets may be tight, it will still pay you to stick with Facebook. There is no more natural way for you to access a vast pool of your demographic audience while remaining a very cost-effective marketing solution for you.

If you would like more information or advice then please don’t hesitate to contact us here at The Bright Click on: 0203 1312230.

“Facebook is not for me”

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I was speaking to a solicitor earlier this week when the subject turned to digital marketing (I’m quite good at making that happen).

I asked him which platforms he was using and whilst he had been quite busy on LinkedIn, with varied success, he told me that Facebook ‘was not for him’.

This is something I hear a lot – usually in a business-to-business sense – i.e. Facebook is a business-to-consumer platform so can’t be used for B2B.

This in itself isn’t true at all – I’m a business owner and I’m friends on Facebook with many other business owners – we may not be using Facebook for business purposes, however we’re still using it, and often several times a day.

I’m regularly targeted on Facebook with adverts for things related to what I do. SEO software, training courses, and also things related to my position in the business – car fleet deals, suits and shirts, you get the picture.

However that’s a subject for another day.

Let’s go back to ‘Facebook is not for me’ from a B2C sense.

Facebook has over 30 million active users in the UK, and over a billion active users worldwide. It ‘knows’ roughly 96 different things about everyone using it.

When I tell people this – they usually reply ‘scary stuff’ and yes, that’s a good point, in some ways, it is.

But from a marketing perspective, it’s a dream.

We can target people with advertising by age, gender, location, hobbies and so on, that’s been the case since the beginning with FB Ads – but in recent months, they’ve become smarter than ever.

85% of us are using Facebook on our smartphones, so it knows where we spend our time, and for how long, and how regularly.

Facebook buys data from a huge amount of sources. Bought a laptop online? Used the same email address for that purchase as you use to login to Facebook?

Facebook knows you bought the laptop.

Facebook knows if you’re mortgaged, what car you’re likely to drive and all sorts of other stuff, and as such it also knows what many of us have in common too – again a subject for another day!

But ‘Facebook isn’t for me’ – this would only apply to the tiniest minority of businesses (let me know if you can think of one).

A solicitor offering the opportunity to purchase a will for example, could aim an advert at parents, with a mortgage, who are likely to have private health insurance, who holiday once a year and with a household income of over £50k.

If the solicitor is local, they can drop a pin on an area and draw a radius around it.

The main reason that businesses fail in this aspect on Facebook, is usually simply down to execution – that the aspects of the advertising campaign are simply not congruent with the objective.

Firstly, the call-to-action of the advert – are you getting the person you’re targeting the advert at, to take the action that you want them to take?

Secondly – if and when they do take the action – are they landing on the content they would be expecting to?

The solicitor in question had tried an advert for Wills, but aimed it at just a generic local area, rather than trying any more specific targeting. Note – 17 year old students probably aren’t giving too much thought as to whether to make a will.

The ad itself, although specifically about making a will, just directed the person clicking on the ad to his website homepage. And on the homepage, there was no obvious place for the user to find out more about wills, or to get in touch (ie no major call-to-action) and that’s where the leads were no doubt being lost.

A targeted ad would make sure the right people were seeing the message to begin with – but if they want to know about making a will, it’s a great idea to take them straight to a page with information about making a will…! It sounds obvious, but this is where so many businesses fail – and make the mistake of blaming Facebook instead.

Facebook is one of the biggest companies in the world, and makes virtually ALL of its money from its advertising platform.

That’s because it WORKS – and I would urge you to see how it could be working for your business too.

Need any help or advice? Get in touch today.

5 Simple Ways To Improve Your Facebook Ads With Specific Targeting

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1. Know what your customers are interested in.

You can target Facebook users who have shown an interest in or even like pages related to a subject. This is called interest-based targeting.

You might be holding a charity football event in west London and need some people to come and support, so targeting people who support a local football team in the area might be a good place to start!

There are thousands of different interests that exist in this section, so go and have a play!

Facebook Ads

2. Combine age and gender with where people live.

Rather than just targeting your Facebook Ad at a specific area, why not try adding age groups and gender to the mix. This is a great tool because you can really narrow down where your ad can be seen and by whom. For example if you own a women’s clothes shop in Kingston selling trendy clothing, you could target you advert at women aged between 18- 35 who live in Kingston!

Facebook ads

3. Target people by industry or occupation.

You might have a product or a service that is ideal for people who work in a specific industry. You can target people with specific job titles or who work in a specific industry like ‘Sports and Media’ or ‘Education’

Facebook ads

4. Find friends of people who might be celebrating a milestone

Target friends of people who have a upcoming birthday or anniversary who will be looking to give their friends a nice birthday treat. Alternatively maybe you have a function room for hire and want to put an advert in front of people who are looking to put on a surprise party for their friend!

Facebook Ads

 

 

 

 

5. Target people who love to shop 

It makes much more sense to target online buyers with many lifetime online purchases than just to any random person who you know nothing about. So targeting to people who you know like to spend money online, and combine that with all of the above, and you really could be looking at getting yourself some brand new customers!

Facebook Ads

How Targeted Facebook Ads Can Benefit Your Business

If you need any more information about Facebook advertising or any advice on other aspects of marketing then please feel free to get in touch with us and one of our team will be happy to help.

Looking to enhance your LinkedIn presence?

The Google Network

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The Google network is a great way to engage with audiences across the internet. It consists of both
the Search Network and the Display Network.

Search Network: Includes other search engines such as AOL as well as Google.

Display Network: Made up of a number of different websites which are owned by Google i.e.
YouTube and sites which specifically relate to Google such as Gmail.

The Google network makes up thousands of sites which display targeted AdWords. AdWord
campaigns are placed in the Google network by default. However it is possible to opt out of either
network by changing the settings.

Key things to know:

– If you are displaying a keyword – targeted ad, it can be placed across both the search and display network pages. Google uses search- engine- targeting to match keywords that users search for on search engines.

– Google display network pages use contextual targeting to match keywords to web page content, otherwise known as ‘automatic placements’.

-‘Placement-targeted’ ads can only appear on pages in the display network. It works by
choosing a specific audience and site to direct your ad at, otherwise known as ‘managed
placements’. The keywords and placements will combine efforts and work together to
determine the best position for the ad.

-Ads are displayed on Google based on their relevancy.

-Ads that are fully text based can appear on both search pages and on display network pages.

-Ads that feature images or videos can only appear on Display network pages.

Display Network Placements – Where do they go?

Search network ads are shown on pages related to the keywords related to the ad. These ads
appear alongside, above or below the search results and are specific to that particular search query.
Display network placements work differently.

‘Managed placements’ are ads which are placed separately for increased control. There is also the
added option of excluding certain placements for which you don’t want to run ads.

For more information on The Google Network contact us today on 08433 832 732

The Benefits of Search Engine Optimisation (SEO)

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Online Marketing

There are two types of marketing approaches for search engine listings. The first is; ORGANIC; search
engine results are natural or ‘free’ listings. The second is PAID; search engine results have are paid
advertisements AKA ‘sponsored links’.

Search engines will rank the most relevant at the top of the page. This is determined by the
searchers query. Depending on the search engine, the relevancy of the search is calculated in
different ways. On Google, both organic and paid results will appear for the same query, however
the results are separate from each other. This means that the ranking of an organic search result will
not interfere with the ranking of an ad. The advertiser can perform well and have a strong online
presence, even if their site doesn’t rank top in the organic search results.

SEO

Search Engine Optimisation (SEO) = Creating new websites or altering existing in order for them to
rank highly in a search engine’s organic listings when users search on terms that are related to the
site’s content.

Search Engine Marketing

Search Engine Marketing (SEM) = the process of marketing and promoting a site through paid listings
on a search engine.

Using keywords associated with your website improves the ranking results of your website a great
deal. It is vital to generate engaging content and appropriate keywords in order to achieve the best
results possible for your site.

The majority of search engines work by using a pay-per-click (PPC) service, meaning that your only
charged when a user clicks on your ad and not for an ad impression (the amount of times in which
your ad appears on the page).

It is becoming increasingly popular to advertise websites rather than opting for the organic search.
There are several benefits of the PPC service; advertising allows you to become more proactive
about when and where a listing for your site to appear. Targeting and engaging with an audience
becomes a great deal easier, you can specify the user’s location, demographic, language. You can
also determine how to reach your audience through the device they use i.e computer or mobile
phone.

One of the most attractive aspects of online marketing is that it can be tailored to fit any budget.
There are a number of formats you can use to target different users such as text ads, graphical
images, audio streams or interactive and video ads. Also, if you find that the ad is not as influential
as you first hoped and believe that a different approach is needed, the formatting of your ad can
easily be changed.

Direct response vs. Branding

Direct response

Direct response determines what action you want your audience to take after they have clicked
through to your website, it could be; making a purchase, sign up to a newsletter or request a quote.
The action of your desired user is called a conversation.

By setting up a cost per acquisition (CPA), the impact of your ad can be measured. This is a great
way of monitoring the performance of your ad and ensuring that your CPA targets are met.

If your advertising goal is to promote your brand then your main purpose for advertising online is to
raise awareness of your brand and engage with potential audiences. This is achieved by being ahead
of as many competitors as possible within your target audience.

Examples of how online marketing can help you:

  • If you are an online retailer without a shop of location. Driving traffic to your website through displaying ads with keywords that will target your audience.
  • If you own a small business that cannot afford traditional marketing materials/ methods: Narrowly target your ads to target niche audiences and closely control your costs and track your return on investment (ROI).
  • If you own a large company but want to build on your brand awareness. Place images on sites you think your audiences will spend most of their time.

How can Google Ad Words benefit you and your company?

It is argued that the most beneficial aspect of Google ad words is how thoroughly measureable
it is. This makes it easier to understand what works and what doesn’t; every user’s click is linked
to a particular ad, keyword and search query. You can track each aspect and make improvements
and adjustments whenever you feel is necessary. This will enable you to engage more with your
audience and improve your return on investment.

Ad words will also be beneficial to you in terms of targeting audiences more directly. The ads will
target a user according to their query; the result being only highly relevant ads will be advertised to
the user. They are more likely to click on an ad if it is advertising what the user is searching for.

Want help with your SEO? Find out more by calling us on 020 3131 2230