Search Engine Optimisation

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Sometimes maligned and often misunderstood, Search Engine Optimisation is a collective term for the variety of things that you can implement on and off your website in order to give it the very best chance of ranking well on Google and the other (yes there are others!) search engines. Our job is to find the keywords that people are searching for in order to find businesses like yours (they aren’t always the ones you think they are), make sure that enough people are searching for these terms to make it worth your while, analyse the competition, implement our findings and then do everything we can to help leave your competitors in your wake! There are no silver bullets or quick fixes with Google – it’s about doing the right things the right way, and consistently. But when done properly, it can be incredibly effective.
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Social Media Marketing

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No longer the ‘fad’ it was once christened (just like the internet was!), Social Media is going nowhere and remains the fastest-moving aspect of the digital marketing landscape. From old-timers such as Facebook, LinkedIn and Twitter, to disruptive upstarts like TikTok, these platforms allow you to engage, interact, listen to and build affinity with existing and potential customers alike. Implementing a strategy for these platforms has never been more vital. It’s no longer a case of just ‘plug and play’ – and organic reach doesn’t quite cut it anymore. But a ‘boost’ here and a ‘sponsored post’ there… now we’re talking – especially when you include the game-changing messenger and chat options now available. It’s never been easier to keep your existing customers happy, whilst driving passive, engaged leads in the background – it’s called ‘social’ media for a reason.
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Pay Per Click

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Often the quickest route to digital success, Pay-Per-Click campaigns give you the power, flexibility and control to get your product or brand seen by an audience proactively searching for businesses like yours. Google Ads allows you to show an ad at the top of the search results on Page One, to people searching for terms relating to the services you provide, or the products that you sell. Whereas Facebook Ads allow you to show an ad (using images or video) to an audience likely to be interested in what you’re offering. Both powerful. Both affordable. Both measurable. Both scalable. And it doesn’t stop there.
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E-Newsletters

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The death of email has been greatly exaggerated! Ten years ago we were all being told to forget about email and concentrate on Social Media instead, as in a few years Hotmail, Gmail, Outlook etc all will be things of the past… but it’s still here, and not only is it going nowhere, it remains a potent tool for building loyalty within your client base (particularly post-GDPR), and for nurturing potential clients too. Whether used as part of a CRM, or for standalone mailshots, ask anyone implementing an email marketing strategy if they see success with it, and you may well be surprised by their answer. There’s a reason that companies such as Mailchimp and ActiveCampaign are flying right now. It’s about more to just typing a few lines and pressing ‘send’ though…
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