News Stories

How Influencer Marketing Can Help Your Business

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The term ‘influencer marketing’ has become a new buzzword within the sales and marketing arena. But what is influencer marketing and how can you use it to help boost your business revenue?

Influencer marketing is a type of marketing strategy that has become a very useful way of getting your company name out into the world and recognised as a genuine brand. Influencers are people who have a strong fan base and are usually seen as an authority or expert in their own field. What this means to a business owner is that you can use their influence and popularity to more easily reach a target audience. More people will then become aware of your company and accept it as a legitimate and trustworthy business.

Influencer Marketing

Influencer marketing can be an excellent opportunity to build trust within your business through an outside voice that is well respected by their followers. In turn, these people will then start to communicate with their friends and peers in their network, meaning you will be reaching a much more comprehensive audience than can be achieved through traditional marketing methods.

Influencer marketing can help you gain credibility. It can help unlock new markets and reach your ideal demographic very quickly simply because you have a powerful influencer guiding them in your direction. It basically helps more people to get to know you and build trust in your company.

Building Authority

For a B2B company, you can use influencer marketing to quickly build your authority in your niche or business sector through sharing authentic content. Your business peers will be more accepting of you and be more willing to do business with you if they can see you have a significant social influencer as your ambassador, as well as a strong following and a loyal customer base.

Using Influencers in your Niche

In the same way that giant cosmetic and perfume companies will use national celebrities as their choice of brand ambassadors, you should try to locate key leaders within your industry or business niche to approach. By choosing someone who is well-known and respected within your sector, this will allow you to more easily reach your target audience. It will bring a valid sense of connection and value that is tangible and real for your customers to believe in.

By working with these influential people, you can get them to help promote your brand name throughout their own network of followers. This can happen in a much more organic way through word of mouth and via social media, which is a much more swift and trustworthy approach than using more traditional forms of marketing. Your chosen influencer will be spreading your brand name far and wide through digital marketing, whether that’s on Instagram, Twitter, Facebook, or via a personal blog.

At the end of the day, it boils down to one simple fact: People trust the word of other people. When you have a powerful influencer spreading that word, then you are going to reach more people in your chosen demographic, as well as more quickly build authority in your sector and trust in your brand name.

Election 2017 – Who were the digital winners?

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One week on from the election results, don’t worry, I’m not going to ask you how you voted but thought it was worth taking a look back at the tactics used by both parties in terms of their marketing strategies, and in particular who they were marketing to, and how.

Labour famously won many more seats than was anticipated and this was largely due to the fact that they were trying hard to target younger people, and it seems, they were very successful in doing so.

They did this by utilising the digital platforms that the demographic they’re targeting are using, for example, WhatsApp, Twitter and Facebook.

Their WhatsApp technique was particularly effective as they utilised what’s known as a WhatsApp cascade – they had the WhatsApp contact details of lots of young people who has signed up for various initiatives, and just prior to, and on the day of the election, they sent a message out to all of these people, and asked them to forward this message onto all of their friends. This message contained links on why to vote, how to vote, and reassurances for people who for example had lost their polling card.

Imagine that the first message was received by just 100 people, and they in turn sent it to another 100 people each – you can see immediately how quickly this message could spread, and Labour used this technique incredibly efficiently, and in terms of their marketing budget, it would have cost virtually nothing to implement.

They also used Twitter Ads, Facebook Ads and various sponsored posts to make sure that their message was hitting the right people and in the right places.

Compare this to the Conservative Party, who arguably didn’t want the younger generation to vote, and therefore turned their attention to more traditional forms of campaigning / PR. Of course, there is still a place for this, however where they fell short, in my opinion, was that while Theresa May effectively spent the final two days of the campaign criticising and undermining Jeremy Corbyn, she was doing this through traditional mediums, and largely to people who were already likely to vote Conservative – she was preaching to the converted.

A better use of this tactic might have been to adopt Labour’s approach of useful infographics and quick soundbites, but to target this at a digital demographic of say 35 – 55 year olds, who are incredibly active on Facebook in particular, and who may have been more unsure as to where their vote was potentially going to go. This may well have had some impact in areas where there were only a few seats in it, as it appears to be a tactic that they have almost entirely ignored, in favour of ‘what they’ve always done’, and as we know (and now they know too!) you’ve really got to move with the times, as your audience are moving whether you like it or not!

It would be interesting to see, should there be another election soon, whether the Conservatives take a more digital approach in targeting a demographic that’s much more likely to vote for them, in much the same way that Labour did so successfully just a week or so ago.

The Google Network

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The Google network is a great way to engage with audiences across the internet. It consists of both
the Search Network and the Display Network.

Search Network: Includes other search engines such as AOL as well as Google.

Display Network: Made up of a number of different websites which are owned by Google i.e.
YouTube and sites which specifically relate to Google such as Gmail.

The Google network makes up thousands of sites which display targeted AdWords. AdWord
campaigns are placed in the Google network by default. However it is possible to opt out of either
network by changing the settings.

Key things to know:

– If you are displaying a keyword – targeted ad, it can be placed across both the search and display network pages. Google uses search- engine- targeting to match keywords that users search for on search engines.

– Google display network pages use contextual targeting to match keywords to web page content, otherwise known as ‘automatic placements’.

-‘Placement-targeted’ ads can only appear on pages in the display network. It works by
choosing a specific audience and site to direct your ad at, otherwise known as ‘managed
placements’. The keywords and placements will combine efforts and work together to
determine the best position for the ad.

-Ads are displayed on Google based on their relevancy.

-Ads that are fully text based can appear on both search pages and on display network pages.

-Ads that feature images or videos can only appear on Display network pages.

Display Network Placements – Where do they go?

Search network ads are shown on pages related to the keywords related to the ad. These ads
appear alongside, above or below the search results and are specific to that particular search query.
Display network placements work differently.

‘Managed placements’ are ads which are placed separately for increased control. There is also the
added option of excluding certain placements for which you don’t want to run ads.

For more information on The Google Network contact us today on 08433 832 732

What is Pinterest and how does it work?

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Pinterest

What is Pinterest?

In a nutshell, Pinterest is a new social networking channel designed to engage with audiences by sharing pictures, videos and interests by using what is effectively, online pin boards.

Users can either upload their own images or ‘pin’ things they find on the web by using the Pinterest ‘Pin it button’.

A user can look through items that other users have pinned and ‘like’ ‘repin’ or ‘comment’ on them. It is encouraged to share content found on Pinterest across other social media networks or even by embedding pins onto blogs.

What makes Pinterest stand out from other social media networks is the emphasis placed on the visual rather than text to capture a person’s lifestyle. Pinterest has described itself as the social network which enables you to connect with everyone in the world through the things they find interesting.

Does it work?

The majority of businesses rely on driving traffic to their website in order to generate sales. Any business that wishes to increase sales should consider joining Pinterest. Early research has conveyed how Pinterest is more effective at driving traffic than other social media sites, including Facebook and Twitter.

Users can connect their Pinterest account to their Facebook and Twitter profiles, enabling users to post new pins to other channels which give increased access to your pictures.  When members are browsing through pins, they will have the ability to share posts through Facebook, Twitter or email. This will boost social sharing and strengthen your brand name.

How to build your Pinterest following

The first thing to do once you have set up your Pinterest account is to create a few pin boards, you need to create some interesting content in order to engage with your audience and to get users to pin or follow your pictures etc. Just like any social network, building an audience through a follower base is vital in creating a strong presence and driving traffic to your site.

There are two follower options on Pinterest, which differs from other social media platforms. A user can follow another user or can simply follow one of their boards.

Avoid self-promotion on Pinterest, share things you like and you feel represent your company but don’t advertise your brand in such a way that will annoy other users. This will detour audience engagement.

 

 Happy Pinning!

Pinterest is fast becoming one of the most popular social media channels to promote businesses and is also becoming the most effective. It is a fun and creative platform for you to interact with other users and build upon your brand name.

The key thing to remember, is to use your Pinterest account to its full potential , don’t forget to upload your own images and information, this will drive traffic to your website. But also get involved, re- pin and like other user’s images and information. Get the balance right and you will see the results!

 

 

The Three Major Things You Need To Know About The New Facebook Changes

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Facebook LogoAt the recent F8 conference, Facebook‘s head honcho Mark Zuckerberg used his keynote speech to announce a wealth of changes to the site.

Many users have already expressed disappointment following changes to the news feed and layout that had taken place in the last week or so.

Here’s everything you need to know about the latest Facebook changes:

1. Your Profile Will Be Changed By The ‘Timeline’

You almost certainly can’t remember what your original profile looked like when you first signed up to Facebook, as it’s been one of the features that has changed the most over the years. However the latest change is the most drastic yet, as Facebook is introducing Timeline – essentially a chronological stream of information about you — your status updates, photos, where you’ve been — right back to when you were born! It’s aiming to become the story of your whole life and is encouraging users to post older photos from their childhood, to essentially become a scrapbook of your life. You will be able to highlight a star next to statuses or photos that you deem most important.

Timeline has yet to be rolled out and is still in a beta phase that you have to opt-in to at the moment – however in the near future it will replace your existing profile completely.

2. ‘Liking’ Is About To Get More Interesting.

Facebook is set to introduce ‘Gestures‘ – which basically means that you can use other verbs as buttons instead of just ‘like’. For example you might be ‘watching’ the football. Or ‘reading’ a magazine. In my opinion this could lead to too much information as users now have the option to share so much more – however the new ‘ticker’ in the top-right corner is designed to handle more ‘lightweight’ news, and the ‘subscribe’ options allow you to filter the data that you want to see. Still no ‘dislike’ button though!

3. Watch TV and movies, and listen to music – with your friends – in real time.

Facebook’s quest to have you doing anything you can do on the web within the site itself has taken another huge step forward as they have announced partnerships that enable you to watch a show on Hulu, listen to a song on Spotify, or check out a story on Yahoo News for example. While you’re doing this,  the ticker will tell your friends what you’re doing and vice-versa allowing you to share the experience with them immediately just by clicking the link.

What do you think? Have they gone too far? Made too many changes at once? Let me know your thoughts below! 



5 Ways To Use Facebook Places For Business

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Facebook Places | Matt Davis MediaMashable is today reporting that Mastercard are spreading 20 seats from the now demolished Yankee Stadium across New York City, with each seat containing a unique QR Code which when scanned will check them into Facebook Places.

Then, once checked-in, they make themselves eligible to win VIP tickets to a 2011 Yankee game in MasterCard’s exclusive Batter’s Eye Café.

This a great example of a business using Facebook effectively – in particular Facebook Places, which many businesses that I’ve spoken with do not fully understand the potential of.

You see, Mastercard have done something very clever in that they don’t have a store, or stores, that people can visit in order to purchase their product, so they have placed these seats in specific locations to allow people to check-in to a ‘place’.

However, of course, many businesses have premises that customers will visit daily and its these businesses that could really benefit from Facebook Places.

Here are a few ideas as to how these businesses can benefit:

Facebook Places | Matt Davis Media1) Claim your place! I’ve seen countless examples in recent weeks of businesses who didn’t even realise that people had been checking-in to their premises. This can create further issues as customers create multiple locations, enter the wrong information, even spell your business name incorrectly! By claiming your business not only can you see who’s checking-in, but you have control over the information related to your premises (for example opening times) and you can also encourage people to ‘like’ your page as well as ‘check-in’…

2) Because once they’ve checked-in, it’s in their interest to ‘like’ your page in order to hear of any special offers and stay up-to-date with the latest news on your business. They’ve taken the trouble to check-in which shows that they’re interested in the first place – it’s a perfect way to stay in touch with daily updates appearing in the news feeds of your customers – it keeps you in the picture.

3) Reward your customers for checking-in. For example if you own a coffee-shop, all a customer has to do is show you their smartphone in order for you to see how many times they’ve checked-in at your shop. You could offer a free coffee for every six check-ins, encourage them to return. And remember – every time they check-in, it shows up in their news feeds for their friends to see….

4) Feedback – …they may even tell their friends they got a free coffee…! Or you may notice certain trends – for example that more people are checking-in at weekends than weekdays. In this case you could promote a weekday-only check-in offer to encourage more weekday visitors.

5) Marketing – Even without analysing the trends, once you’ve merged your ‘Place’ with your ‘Page’ you can market directly to people who you already know are fans of your business. You’re preaching to the converted, a great opportunity to up-sell and offer further promotions.

Let me know how you’re using Facebook with your business – I’d love to hear how it’s going…

 

Google+ For Businesses – Coming Soon

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Google Plus | Matt Davis MediaHaving recently reviewed Google+ in my article Five Great Things About Google+, I noted that there didn’t yet appear to be part of the Social Networking site dedicated to businesses.

Google have today addressed this aspect, asking businesses and brands to refrain from setting up pages for the time being, as they are working on a product that will link to Adwords and provide deep analytics too.

Some major companies including car giants Ford have already established themselves on Google+, so how they integrate this existing profile with Google’s forthcoming offering should be interesting!

Here’s a short YouTube video from Google Product Manager Christian Oestlien explaining more:

The Museum Of Me

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I’ve just seen one of the most impressive sites I’ve ever stumbled across.

It’s made by Computer Processor giant Intel and is called Museum of Me , and I urge you to try it out.

It’s a showcase of everything that’s brilliant about Social Media – it works by logging into your Facebook account and then creating a museum dedicated to… you!

Once logged in, Intel takes you tour of your museum, which has rooms dedicated to your life, your friends, places you’ve been, things you’ve liked and even a huge screen (which looks like something from a U2 concert!) displaying words from your status updates.

Yes it’s a little ego-centric and although in my head I’d like to think that a Matt Davis Museum would have huge global appeal, the fact is I’d probably just about be able to persuade my wife to pop in and take a look – but regardless, treat yourself to three fascinating minutes of pure self-indulgence by clicking here.

Enjoy 🙂

Tag Pages In Your Facebook Photos!

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Facebook users can now tag Pages in their photos in the same way they can tag their friends. Photo tagging for Facebook Pages enables people to share richer stories with friends about the things they interact with in the real-world, such as businesses, brands, celebrities, and musicians.

A Page can be tagged anywhere that someone can view a photo in the photo viewer. These photos will appear on the Photos tab on the Page, and not on the Wall. In addition, a Page can be tagged by anyone on Facebook, not just people who have Liked your Page.

For now, only Pages within the Brands & Products or People categories brands, can be tagged in photos. We’re looking to expand this functionality to more Page categories over time.

To tag a single photo you are viewing:

Click the photo you wish to tag and select “Tag This Photo” below the photo.

Type the name of the people or product Page you wish to tag.

Repeat this process for every Page in the photo that you would like to tag.

Click “Done Tagging” in the bottom left corner.

Facebook Event Check-Ins Now Available On Mobile Devices

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With Event Check-ins now available on mobile devices, you have another way to increase awareness of events such as store openings and special sales.

Anyone invited to an event who responds as “Attending” or “Maybe Attending” will be able to check in three hours before the event starts and until it ends.

When they check in, the action creates a story in their friends’ News Feeds, spreading awareness of your business and your event in an organic way.

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