SEO Blogs

What is SEO? And how you can easily improve yours…

1024 683 Jacob Vint

Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results, how this visibility is affected is down to a multitude of factors.

Some can be improved with ease, others with a little more work, but let’s have a look at what you can do – TODAY – to improve your website’s visibility.

Search engines are constantly changing the way that they index information, meaning that organic searches will change with the ebbs and flows of updates, here are a few best practices that have yielded results for companies since the birth of Google. 

Google is constantly looking for high quality, relevant information from a search inquiry. If your website looks like a wealth of knowledge, with an expert as its author, you should rank highly.

To help you rank highly, Google will take a few other aspects of your site into consideration.

  • Having high quality Links to high authority websites. For example, Backlinking a source in a blog is really good practice, but if an authoritative site such as BBC linked to your website then that would be even better! 
  • How do people engage with your site? Do people sit and read the content on a page because it is valuable… or do they bounce off of that page due to it not being relevant?
  • How fast does your site run? Is your site mobile friendly?
  • Does your site reflect ‘keyword’ terms that people are searching for within your niche?

This is just scratching the surface on what Google is asking for you to rank highly. So, what can you do to start your journey into building a high ranking website? (ultimately, all of this leads to better sales, it’s a no-brainer really). 

For some more in depth research, have a look at Google’s guide on SEO.

Your first steps in Search Engine Optimisation is to determine what you want to optimise for. 

Are you a Gym in Brixton? Well you best get to work littering your site with how you are the best Gym in London, especially Brixton. 

There are a few key factors to take into account when determining keywords you want to target on your account: Search Volume – Relevance – Competition. 

What you can do today to improve your SEO

Do you have an active blog? If not…Start one right now. 

Who are you? A veterinary clinic in Suffolk. Then write a blog on ‘Top 10 things NOT to feed your dog’. 

Throw in some keywords you know people will search for:  ‘Here at the Veterinary Clinic in Suffolk, we take Canine diets very seriously’.

Throw in some links to other respected sources of information within your industry, Google loves it. 

Make sure your Headings aren’t just normal text made bold. Tag them as H1,H2,H3 etc. Here’s a handy guide on what that means and why search engines love it. 

Make sure you set up a reminder in your diary, post on your blog at least once a month. 

Keep the content fresh and active. Be reactive! Has something happened in your industry that others are talking about? Jump on the bandwagon. 

Google will love to see that you are sharing your expertise and knowledge of your industry, and will rank you accordingly. If you are using WordPress to build your website, have a look at the Yoast Plugin, which makes optimising blogs an absolute breeze. 


If you want to have a conversation with us about how you can improve your SEO through honing in on the correct keywords, book a meeting with us today. No obligation, no charge, just a chat with a member of our team to help you strategise on how to best utilise your website to make sales.

LSI Keywords Image

What Are LSI Keywords And Are They Important?

940 788 Claire Archer-Davis
Keyboard

It is easy to become confused with so many different acronyms being used for techniques to help improve SEO, so you could be easily forgiven for not knowing exactly what LSI keywords are or how Google uses them.

LSI stands for Latent Semantic Indexing, and Google actively looks for keywords or phrases that are semantically related to a particular topic. So for example, if you were talking about laptops, then associated LSI keywords could include hard drives, memory cards, wireless mouse, laptop carry cases, power cables and USB chargers.

However, according to a top Google engineer, LSI keywords are not used by Google. Confused? It’s not surprising!

So what exactly is Latent Semantic Indexing?

Latent Semantic Indexing, also known as Latent Semantic Analysis, is actually quite an old keyword technique developed back in the 1980s. It was based on a mathematical formula to help deliver related information that has been indexed, but not under the keywords that a searcher uses.

So for example, if you were looking for ‘laptop sales’ Google would deliver results for similar synonyms – words or phrases that either means the same or nearly the same as the keywords you use to search with.

However, there is so much diversity used with keyword searches, especially when people use different words to describe the same product, service or idea that results can vary wildly. So if you have two almost identical websites offering the same product or service, your results would show the website in your search results that contain the keywords that most closely match the words you used to search with.

While this isn’t a bad thing because both of these websites would be relevant to your search, it means that the one you get at the top of your search results will more closely match your search words and phrases.

Polysemic keywords

Where things get interesting is with the use of polysemic keyword searches. Polysemic words and phrases are those with many different meanings. So if you wanted to search for a mouse to use with your laptop, if you Google the word ‘mouse’ the chances are you will get results relating to both computers and rodents.

Basic search engines that don’t understand the different meanings of polysemic words and phrases are more likely to deliver you with useless results. They are not capable of understanding words or phrases in context as a human does.

How does LSI help?

Google and other major search engines employ LSI techniques to overcome these issues. It involves using complicated mathematical formulas to establish relationships between keywords and key phrases drawn from a set of documents.

So if you run LSI using a set of documents about laptops, then the search engines will be able to figure out the differences between search results for a computer mouse compared to a rodent. This allows them to go far beyond simple exact keyword matching to be able to deliver more relevant results within the context that you are using your keywords.

Does Google use LSI?

LSI goes a long way to solve the problem of keyword context and meaning, so you can understand why everyone believes that Google and the other major search engines must use it to enable them to deliver such good search results.

Without LSI, all the search engines would only be capable of delivering exact keyword matching results, with a lot of references to cute mice with whiskers instead of computer hardware.

However, because LSI technology was developed in the 1980s a long time before the invention of the internet, it was never intended to be used in search engines. It simply wasn’t engineered to be used with such large sets of documents.

This is why Google has spent years developing better technology to solve the same problems that LSI does, but using a world vector approach that scales much better and works on the internet.

While LSI was created to index already existing document collections, the internet is so much larger and is a dynamic system – not a static system.

Many people say that without the invention of LSI, Google and other search engines would never have been able to evolve as far as they have.

LSI was a breakthrough technology for its time, but because there are billions of pages in Google’s index and these pages are constantly changing, LSI wouldn’t work for them because it was only created to index static document collections that don’t change.

How to Avoid Outdated SEO tactics

940 788 Claire Archer-Davis

Just as technology continues to evolve and improve, we need to understand that what SEO tactics we used to use may no longer be effective. In fact, by using old-fashioned and outdated SEO techniques you could actually end up hurting your website rankings rather than to help them rank higher in search results.

If you have been doing the same things for a long time to help boost your website rankings, then maybe it is time to review your SEO techniques and leave your old tricks back in the ’90s where they belong!

Ever-Evolving SEO Innovations

In the world of IT, nothing is set in stone. Nowadays website owners need to implement ever more technical SEO tweaks and create a lot of fresh high-quality and relevant content to help drive organic traffic to their site.

Having the ability to access and analyse critical data, test, observe and refine new approaches to engage with their target audience is the way forward that will allow website owners to create trust in their visitors and build a loyal customer base.

Ditching Black Hat SEO For Algorithms

If you have been around the block with search engine optimisation (SEO), you will remember very well that ‘black-hat’ techniques used to be all the rage before the big search engines began using algorithms to rank websites.

Black hat SEO tactics were sometimes underhand strategies you could use to manipulate your search engine results. These old tricks and techniques are now deemed unacceptable and highly unethical by all the major search engines such a Google and Bing etc.

The term ‘black-hat’ was coined from old western films where the bad cowboys would always wear black hats while the good cowboys wore white hats.

Who Used Black Hat SEO?

Black hat techniques were mostly used by marketers where they would try to manipulate their rankings to get their websites to the top of the search list ASAP. This often involved a lot of keyword stuffing where they would shoehorn in and over-use popular keywords that they knew their target audience would use to search for products to buy.

While organic keyword use is still an effective SEO tool, obvious keyword spamming in your web content can now cost you dearly. Google and the other major search engines will now actively punish websites that use keyword-stuffing techniques by knocking them down in search result rankings.

Sneaky Tricks To Avoid

One of the most overused black-hat tricks was the use of hidden text. This was where marketers would use invisible text on their website that was hidden from view to us but was visible to search engines and would rank in SERPs results.

For example, if your website had a white background you could add a block of keywords on the background in white (or whatever matching colour background your site had) to make it invisible to the naked eye of web visitors. These keywords were most commonly hidden in the footer where they wouldn’t interfere with any website text or content.

Try this sneaky trick today and search engines will slap your site with a much lower organic ranking.

Other black hat tricks to avoid like the plague include:

  • Cloaking: This is a sneaky way to cloak one website within another. Effectively cloaking techniques showed one website to the search engines to rank, but a completely different one to actual website users.
  • Link farming techniques: While search engines do consider internal and external web links as valuable, those links need to be genuine and relatable to your website or the topic of your content. Link farms were used by marketers to add tons of additional links that pointed to their website, but search engines very quickly caught on to this trick and penalise any site that uses a link farm.
  • Keyword spamming: Keyword spamming or stuffing was a very effective technique back in the 90s and early 2000s to help rank websites organically in SERPs. However, this is unacceptable these days. Keyword-stuffing led to swathes of websites displaying content that make no sense and didn’t offer any quality information that was useful for the web visitor. 

Anyone that simply inundates their website with all the keywords they want to be ranked for will be penalised now. Since the release of the Panda update, Google closely monitors keyword density very carefully. Google and the other major search engines now value and rank higher sites that create user-friendly, valuable content using natural language that reads well and makes sense.

The best reason to ditch your old black-hat SEO techniques is that modern search engines are now smart enough to see through all of these old tricks. Try any of these things now and you will soon find your site punished with very low rankings or even completely removed from SERPs results completely.

Recent Google Core Update: What’s it all about?

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September 2019 has seen Google perform a third global update to its core algorithm this year. While the update was pre-announced by Google, it has raised questions about what it involved and how different it was to their most recent June update.
The Google September 2019 Core Update was applied globally, so the update covered all search indexes and included some changes to the core of Google’s ranking algorithm.
Although Google stresses that the update was rolled out on the 24th September, the company have not agreed to announce a completion date because they will be doing smaller updates continuously going forward.

Speculation over the changes

It is still too early yet to draw any sound conclusions over how the latest update has affected the masses, but just like the previous Core Update performed in June, it has failed to show any consistent trend – yet!
However, some reports are coming in from SEO and Twitter authority voices stating that a wide range of websites dealing with healthcare and financial services have been affected.
As mentioned earlier, Google will continue its fine algorithm adjustments going forward for consumer issues dealing with health and money. But as with any update analysis, any changes to web rankings and visibility are not always caused directly by these updates.

What should webmasters do now?

Google published a blog post on its Webmaster Blog in advance of the September Core Update to explain which changes would be made to the algorithm and what webmasters and SEO experts could do to rectify any changes made by the update.
The Core Update was aimed at improving the evaluation of web content, so as long as sites “haven’t violated [Google’s] webmaster guidelines nor been subjected to a manual or algorithmic action” then you shouldn’t have been negatively affected by the update.
In fact, according to Google, the update was meant to help sites that were previously unfairly overlooked to now rank better (and vice versa). So in a way, Google is trying to make a more fair and equal landscape for everyone. The advice that Google has offered to webmasters and SEOs is to focus on ensuring you are offering the best content you can.

Adding more quality content

It seems to be the case that Google is still focusing on ensuring that websites get ranked for offering consistent quality content. The best way forward for webmasters is to ensure that websites offer original, high-quality content that isn’t just copied and pasted from somewhere else.
For webmasters looking at utilising the latest algorithm update it would pay to focus on

  • Fulfilling the site users expectations
  • Making sure page titles and descriptions are appealing and are relevant to the content
  • Making the content trustworthy
  • Providing added value content (more than you get from the competition)
  • Providing good presentation and production

Look at your website in the same way that Google does

You may have spent months or even years building and refining your website. It can be very difficult to take a step back to look at your site with a critical eye because you are so familiar with it.
However, when you look at your website in the same way that Google does, you may discover aspects that will need some work and actually take advantage of the new update.
While there isn’t any hard and fast critical advice coming from Google about what webmasters should do following any of their Core Updates, the general rule is to look at the reasons why Google are performing their algorithmic changes and what results they expect to see from them.

If you can answer these questions and look at keeping your focus on the quality of the content you offer, then you are doing all that you can.

Four Top Copywriting Tips To Help Boost Your Google Rankings

940 788 Claire Archer-Davis

When building your online advertising campaigns you know how important it is to create a highly focussed keyword list that will hit your target audience. Yet you know that no matter how robust your efforts are, you still face a stumbling block in the shape of your ad copy.
The whole point of creating your ads is to encourage people to click on them. Not only this, but you need the right sort of people to click on your ads.
To achieve this it can pay you to put a lot more focus and thought into your ad content.

Let’s take a look at some top copywriting tips that will appeal to Google Ads.

1: The importance of understanding your customer journey
To start with you need to be able to align your messaging with your customer journey. Google will love this because its whole purpose is to serve its users with the most relevant search results.
Google is very keyword-centric. It relies upon your keywords to deliver results, so to help Google to determine which Ads are useful to its users it is essential to target relevant keywords with your ad copy.
However, keywords shouldn’t be your only focus when writing your ad copy. While they are relevant to help target your audience, you still need to be focused on the needs and desires of your target audience and how your product or service can benefit them.
This means that you need to align the message of your ad content with the different stages of your customer journey.

2: Targeting the different stages of your customer journey
Your target customer will be on a journey that you can tap into. They will go through different stages of a journey as follows:

  • The realisation of a problem (the awareness stage)
  • Searching for a solution to their problem
  • The discovery of a possible solution to their problem
  • Learning about the options they can choose from
  • Purchasing the solution to their problem (the conversion stage)

It is the different stages of this path that you can target your ads to, so rather than focus on the awareness stage alone, you can create ads that can take your customer on their journey right from the start to the finish.
By creating a complete end-to-end set of ads that target the different stages of a customer journey and delivering them with relevant information to each stage through your ad copy, you can encourage them to trust you and continue along to the ‘conversion stage’ where they will happy to buy from you.
At the end of the day, a customer will not click on your ad because of its excellent keyword density. They will click on your ad because it talks to them and offers a compelling solution to their problem.

3: Be more direct with your ads
When someone takes to Google to search for a solution to a problem they are having, they can be triggered to click on ads with a compelling message.
However, you don’t want absolutely everyone to click on your ads if they have no intention of becoming your customer.
The whole point of creating your ads is to win customers, right? Why would you want to pay for clicks from people that are not interested in your product or service and don’t want to become your customer.
Until the universe can invent a way to eliminate unqualified clicks, there are strategies that you can use to reduce the risk of unwanted clicks. For example:

  • Be clear with your copy: One of the best ways to do this is to be absolutely clear with your message. Use your ad copy to tell Google users exactly who your product or service is for.
  • Don’t tell customers what they already know: Your ads have a limited number of characters to use. Wasting your precious characters on info that your customers already know is a waste of text. Instead, focus on what value your product or service can deliver to your customers.

4: Optimise your ads for smaller devices
With the majority of people using smartphones to search Google these days, it makes sense to optimise your ad for mobile devices.
Too many times people discover that Google will reduce your ad copy to optimise it for smartphones, but this can mean losing the best parts of your ad copy leading to poor results.
A while ago, Google made text ads larger by giving advertisers a third 30-character headline and a second 90-character description. However, smaller mobile screens and mini tablets don’t always accommodate this amount of text, so Google will cut some of your ad copy automatically.
To get around this you should make sure to include your most important information in the first two headlines and the first part of your description.

Conclusion
Use the advice given in these four tips to help you better target your ad copy and tweak your message to discourage unwanted clicks and optimise your ads to get your message over on smartphones and tablets.

Google Changes Planned For Mobile Indexing

940 788 Claire Archer-Davis

While we are all pretty used to Google shaking things up every now and then with major changes that affect SEO and rankings, they are now planning on implementing changes on July 1st 2019 that will affect the mobile market.
Their new mobile-first indexing changes will mean that this system will now become the default for all new web domains as of July 1st.
Up until this year, using a website’s mobile version to index its pages was only being used for just over half the search results for web pages in Google. As of the 1st July, mobile-first indexing will be the default for all new web domains going forward.

What do these changes mean for new websites?

What this means is that anyone registering a new website after this date will have their site crawled by Google’s smartphone ‘Googlebot’. The results displayed in searches will be mobile-friendly content and will show snippets where relevant.
Mobile-first indexing was first developed by Google back in 2016, with plans to roll out the new indexing system throughout 2018 to just a small handful of sites. However, they didn’t specify which sites this was being tested on.
In March 2018, mobile-indexing began to roll out on a much broader scale resulting in more than half of all web pages being indexed by Googlebot by the end of the year.

Why is Google bringing in these changes?

The new changes are being introduced to help primarily mobile users to better search the web and get relevant results.
Statistics show that since 2015, the vast majority of Google users initiate their web searches from their smartphones. So it makes complete sense to optimise mobile-friendly indexing to deliver better results the first time.
This will mean that smartphone users will be delivered the mobile version of websites rather than the desktop version for more easy access and navigation.

The growing mobile trend

Mobile-first indexing is just one of the advances that Google are implementing to deliver a better service for mobile users. With the larger mobile majority in mind, Google had already started to boost websites in their rankings that had mobile-friendly webpages.
This means that how fast your web page loads will determine your page’s mobile search rankings. Since July 2018, any slow-loading web pages and content were being down-ranked in favour of more mobile-friendly pages and content.

The importance of being mobile-friendly

While most modern websites now display the same content across all platforms (desktop and mobile), those older websites or sites built without mobile optimisation will now be at a great disadvantage.
Anyone worried about their website can check for mobile-first indexing by using the URL Inspection Tool in the search console to check when their site was last crawled and indexed by Google.
Google also provides support and help for website owners about how to make their website work for mobile-first indexing.
The focus now going forward is on more websites being mobile-friendly and ultimately crawl-able and indexed by mobile indexing tools.

 

What is schema markup

What is Schema Markup and how does it work for SEO?

500 300 Claire Archer-Davis

Schema (Schema.org) is a semantic vocabulary of microdata (or tags) that you incorporate into your HTML code to help search engines to interpret and rank your page in SERPs.

There was significant collaboration between search engine companies Google, Yahoo! Bing and Yandex and Schema.org was the result. What it does is to help users provide the right information to the search engines to interpret and understand web content. This then goes on to help them to accurately deliver your content in search results as well as possible.

By adding Schema markup to your HTML code, you allow your content to display better in SERPs because you are enhancing the rich tags or snippets that display below your page title. So depending on what you want to highlight and appear, you can choose to add Schema to your rich snippet to display a review star rating and publication date to show your fresh content. Without it, Google may choose to display your meta description instead.

So for example, to get a review rich snippet, you would use the following code:

<div itemprop=”aggregateRating” itemscope itemtype=”https://schema.org/AggregateRating”>
<span itemprop=”ratingValue”>[Aggregate rating given]</span> stars –
<span itemprop=”reviewCount”>[Number of reviews]</span> reviews
</div>

If you want to generate your code within your HTML, you can use Google’s Structured Data Markup Helper.

What is the difference between microdata, structured data and Schema?
Structured data works to pair a name with a value to help the major search engines to more easily index your page and content.

Microdata is a form of structured data. It works with HTML5, and Schema works to provide a set of definitions for microdata tags.

Schema and SEO
When you create your content, you can use structured data to mark up all sorts of different items. You may want to highlight a particular product that you are promoting, or highlight an upcoming special event that is time critical for bookings etc.

Most content creators use structured data to provide readers with more information without having to include it within the text on that page. So it could highlight anything from examples of creative work, information about a person or speaker at an event, provide more information about a place – anything extra that is important and related to your content.

Which search engines currently use Schema?
The co-collaborating major search engines that are using Schema are Google, Bing, Yahoo!, and Yandex. In fact, the Schema vocabularies are currently being jointly maintained by these companies. It is unclear or uncertain whether other search engine providers are using Schema markup to display their search results, but if they aren’t, it is likely that they will in future.

What about Open Graph?
The social media giant Facebook currently uses Open Graph markup to parse out their information. This helps them to sort out what descriptions and images to display on feeds. Open Graph is not quite so advanced as Schema, so doesn’t carry the more highly detailed list of options that Schema has. The great news is that both Open Graph and Schema can be used together, so combining the two should provide much better value and higher quality targeted information to news feeds.

How does structured data affect rankings?
So far, there is no conclusive proof that structured data improves rankings, despite many experiments and in-depth discussions by analysts. However, there are indications that search results that include rich snippets created by using Schema appeal to the user and encourage a much higher click-through rate.

The best thing to do right now is to do an n = 1 experiment using Schema markup to see how your customer base and target audience responds to your rich snippets.

Local Marketing - The Bright Click

5 Google My Business Features You May Not Know About

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Google My Business is a great tool provided by Google for business owners everywhere. Providing customers with accurate and up-to-date information about the opening and closing times of your business, it’s location, phone number, services and holiday hours. Having control over your Google My Business page means that you can keep customers in the loop with what’s going on with your business quickly and easily, but did you know that it has lots of other features that are helpful for business owners on a day to day basis. Here, we look at 5 features that you may not have heard about before.

Make Appointments
Google’s new Booking button feature allows customers to make appointments directly through your Google My Business listing. As long as you’re using integrated scheduling software, this can be a great way for you to gain new customers who may simply be searching through Google.

Receive Messages
Google My Business has a feature that allows customers or potential customers to message your mobile phone directly with any questions or queries they may have. A great way to connect directly with customers, you can even download Google’s Allo app which allows text messages to be sent to you, but not through your personal phone number.

Answer Questions
Another new feature is the Questions & Answers feature which allows people to ask questions about your business within your Google My Business listing, and lets you answer them directly. However, the feature isn’t visible on the mobile Google My Business app yet, and you do need to log in to the Google My Business dashboard to see and answer questions, but you can use the Google Maps App on Android devices to manage your Q&As.

Get Reviews
Any reviews that you get through Google will appear next to your listing in Google Maps as well as on your business’s Knowledge Panel in any searches. You can ask your customers for ethical reviews, as long as you stick to Google’s review policy and you can even respond to the comments directly using this service.

Responding to reviews whether they are good or bad shows that you care, and it also gives you a chance to address any concerns or criticisms that customers may have. As long as you are operating your business well, then you shouldn’t be concerned about bad reviews, and if you do happen to get a nasty comment or an unwarranted one-star review, common sense (and all of the other good reviews you have gotten) will tell any potential customers that this is a one off!

 

SEO Blog

Writing For SEO In 2018

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Effective SEO writing isn’t a cut and dried process, and many people are still leaning on outdated SEO tips and tricks in the hope that they will continue to work for them. The trouble is that search engine optimisation rules are like the ever-shifting sands of a desert. What techniques used to work can now see your site being penalised by the major search engines instead.
Getting to the top of the search engines is still the number one aim of any competitive website owner, but old-fashioned methods of reaching these heady heights through the use of techniques like keyword stuffing, keyword variants, cloaking content, keyword tags, and domain name keyword stuffing are all but dead in the water.

Are keywords still important for SEO?
Yes, keywords are still necessary for SEO despite their heavy-handed overuse years ago. You still need to use keywords, but you also need to know the critical locations to place keywords for them to be effective. The main thing to focus on here is for you to use your chosen keywords as naturally as possible – their use has to make sense and feel natural to read.

Solving problems
Search engines love helpful content. If your content can solve a searchers issues, then it will rank better than a page that offers no help to its readers. Search engines have gone through some drastic changes over recent years which means they have become much better at picking up language and interpreting intent. This is especially true of Google which seems to remain as the driving force behind us wanting to create good SEO content. Bing is also hot on optimisation skills, so both of these top search engines are actively looking for, and presenting in the first place, the fresh content that helps the searcher to achieve their goals.
If you write a lot of content that doesn’t aim to answer the questions or solve any common issues that your customer base usually has, then you will find it doesn’t rank well in search results. On rare occasions, you may well rank well with a fresh piece of content, but you may well find you don’t hold that position for long because someone else will come along and outrank you that does a better job of solving a searchers problem.

In 2018, matching matters
When creating your SEO content, you must plan to reverse-engineer your piece before you start to write it. It is all about figuring out what your demographic or customer base needs from you. What problem is it that your product or service can solve for them or help them with?
You need to be specific here and match your chosen keywords with your intent to answer a question or solve an issue. Matching matters here, so just because there are a bunch of popular keywords in your niche or sector that you could use in your content unless those keywords are directly related to your product or service, your efforts won’t get you very far.
For example, if you were a beauty therapist promoting your services, you probably wouldn’t use ‘Botox treatments’ as a keyword phrase in your content if you don’t offer them. Years ago you may have gotten away with using that as a hook to entice people in to discover your beauty services, but at the end of the day, you are not offering what people are searching for when they key that phrase into the search engine.
If your prospective customers are typing in keywords with intent, then you need to find out what their intentions are and what they hope to discover. Figure out the searcher’s intent and develop keywords around them that match what your product or service offers. You can then write a page of content that serves that intent and includes natural keywords that are linked to your product or service.

The importance of tags for SEO in 2018
A few years ago people went ‘tag-mad’ with their content! These days you can afford to tag less simply because the search engines have become far more sophisticated. Tags are still relevant, but you need far less of them for SEO purposes.
There are two main tag areas to concern yourself with – the title element and the body content. You may still be able to rank without including keywords in these two areas, but it will be far more effective if you did. Remember that people will still be more inclined to click on a headline in the search results if it contains the keyword they are searching for. However, if you place your keywords in your body content rather than your title, it will still show up in the search results for your chosen keywords, you would need to ensure that your headline was enticing enough to tempt people to click through.
You may also be wondering about filling out your meta description. Although meta descriptions are not used for ranking purposes, they are read by searchers, so it is vital that these read well and make sense. If your meta description carries the keywords or phrases the searcher is looking for, then there is a higher chance that they will click through to read your content.
Linking internally to relevant content is also important because you are providing more help to your searchers and Google loves that. Linking out to very credible authority websites will also carry value with the search engines, so add one or two trustworthy links that can add value to your content too.
The emphasis on your SEO writing is to be as natural and as helpful to your searchers as possible. Get this right, and your website rankings will improve significantly in 2018.

If you would like more help or advice on how to write great SEO articles for your business then please get in touch with us at The Bright Click on 020 3131 2230.

 

Why Having an FAQ Page On Your Website Can Boost Your SEO

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Having a frequently asked questions page on your website is an excellent way of cutting down your customer service enquiries, and helping your customers out but did you know that it’s also a perfect way of boosting your SEO?

Yes, those pesky little questions that customers and potential customers keep asking you, can have a real impact on your SEO ranking, and here are five reasons why:

1. FAQs can rank organically
People are changing how they use search engines, and it is now more popular than ever for people to search using long tails and full sentences, rather than just keywords. Thanks to this, the likelihood of someone asking a whole question is much higher, meaning that if you have a parallel query on your FAQ page (which are quite likely to have), then your page may show up first in the search results.

2. They can create inbound links
An FAQ page is an excellent resource for anyone within your specific industry, which makes FAQ pages a great source for people to naturally link to from their website. Instead of writing their own FAQ page, many organisations will link to existing explanations elsewhere, and these inbound links are a great way to boost your credibility as a webpage, and you will be ranked higher thanks to this.

3. It’s a great place to link to your other content
A good FAQ page will take the opportunity to link to your other existing content as much as possible. This is a great way to increase your internal linkage for Google rankings, as well as cross-promoting your products or services in a natural and unforced way.

4. FAQs make great blog posts
It’s very easy to take a frequently asked question from your FAQ page and turn it into an informative blog post. This blog post can link back to your FAQ page, and vice versa, which is another fantastic way of boosting your links and increasing your credibility online.

5. FAQs and social media are friends
If you’re looking for compelling content to post on your social media pages, then look no further than your FAQ page. Addressing these frequently asked questions on your Facebook or Twitter is a great way to keep customers or readers informed and updated about the most popular questions you may have. This is not only good for building customer relations, but it is also an excellent way to direct people to your website and enhance your SEO.