Social media, everyone’s on it! Whether it’s Facebook, Twitter or even LinkedIn, social media is the main tool that people use to navigate their way through the world these days.
Need a plumber? Google it and ring the first one that has a passable Facebook profile. Need a hairdresser? Those who are most active on Twitter or Instagram will be busy with new customers found online. So why should your estate agent business be any different?
From marketing to customer relations, there are infinite reasons why you should be more active on social media, and here are just a few:
Show, don’t just tell
If a picture’s worth a thousand words, then an online portfolio of properties is an epic novel. Get potential customers interested right off the bat with Facebook albums or Pinterest boards dedicated to each property that buyers can peruse at their own leisure. It’s never been easier to display and update this information live and in real-time, so what are you waiting for?
The customer is key
Not only can customers find you easily online, they can also contact you, ask you questions and get to know what you offer as a brand. Social media platforms like Facebook and Twitter let you converse informally with customers and over time you also get to know what they’re looking for in a product.
It’s not just about selling houses
Obviously the bread and butter of your daily business is selling properties and making money, but it’s worth sharing tips and tricks related to the property market online too. From tips on how to make your house appeal to more prospective buyers to facts and figures on what people look for when they buy a house, building a bit of personality on social media goes a long way.
So now you have a few ideas to get you started, the more you use social media, the more you’ll learn what works and what doesn’t when it comes to your customers, but as long as you keep everything simple, up to date and accurate, you can’t go too far wrong!
If you would like more information please get in touch with one of the team here at The Bright Click on: 08433 832 732. We are social media marketing experts with lots of experience of working within the property industry. Give us a call today to find out how we can help!