Social Media Marketing

4 (More) Quick Ways To Improve Your Social Media Profiles

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We know that you have a thousand things to do in a day as a social media or digital marketer, but take 15 minutes out of your day to make these 4 (more) quick tweaks to your social media profiles and you’ll save yourself hours of time down the line.

1. Fill in every one you can
Different social media platforms give you different fields of information to fill in to set up your profile. Make sure that you’ve filled in every single field possible and given all of the relevant information that your audience needs to be informed or get in touch with you. Make sure that your phone number, address, business hours, goals, website, about section and email address is filled in and up to date to get the most out of your profiles. If you leave any of these blank, you may look unprofessional or even lazy.

2. Test your links
This may sound simple, but it’s crazy how many brands and businesses don’t check the links that they are posting. Take a few seconds to go through all of your clickable links on your social media platforms and make sure they are taking you where you are meant to go. As a rule of thumb, check each link that you post in a status update or blog each time you post something new too.

3. Pin your best work
Many social media platforms allow you to pin important posts to the top of your profile for all to see, so why not get the most from this feature and use it to regularly showcase the important things you want to share. Big updates, changes and announcements are ideal for pinning, just make sure you update these pins constantly and change them to something new if the old post is out of date.

4. Check your tags
A lot of brands forget to check their tagged posts and photos, resulting in incorrect information being spread around, or even inappropriate photos or posts popping up when someone searches your handle. You can check your photo tag settings on various social media platforms to see what you’ve been tagged in, who can see your tags, approve tagged photos before they appear, remove unwanted tags and restrict who can be tagged in photos to help keep you on the straight and narrow.

4 Quick Ways To Improve Your Social Media Profile

940 788 Claire Archer-Davis

We know that you have a thousand things to do in a day as a social media or digital marketer, but take 15 minutes out of your day to make these 4 quick tweaks to your social media profiles and you’ll save yourself hours of time down the line.

1. Use the same profile picture
For consistency and ease of use, make all of your profile pictures on social media the same as each other. Not only does this help customers or your fans and followers find you more easily, it’s a great way of looking professional and put together. Try and stick to one look, logo or colour palette too, to keep things looking fresh.

2. Use the same handles
When you’re trying to get your brand established consistency really is key, so make sure all of your Facebook, Twitter, Instagram and Snapchat handles are the same. This means that if someone is tagging you your business is easy to find, and if someone is cross posting their post, your tag will work across the various platforms. When someone does the ‘@’ symbol and starts typing your name, make sure you are easy to find so they don’t have to go searching and give up!

3. Use the right size graphics
Different social media platforms have different size guides depending on what you’re posting, so make sure that you’re sticking to the right image sizes for newsfeed posts, blog posts, cover photos and profile pictures across the different platforms. Optimisation is extremely important to make sure that your images are looking good no matter where someone is looking at it. Here are a few key dimensions to keep you right.

        • Facebook profile picture: 170 X 170 pixels
        • Facebook cover photo: 828 X 465 pixels
        • Twitter profile photo: 400 X 400 pixels
        • Twitter header image: 1,500 X 500 pixels
        • Google+ profile picture: 250 X 250 pixels (minimum)
        • Google+ cover photo: 1080 X 608 pixels
        • LinkedIn profile photo: 400 X 400 pixels (minimum)
        • LinkedIn custom background: 1584 X 396
        • LinkedIn cover photo: 974 X 330 pixels
        • LinkedIn banner image: 646 X 220 pixels
        • Instagram profile picture: 110 X 110 pixels
        • Pinterest profile picture: 150 X 150 pixels
        • YouTube profile picture: 800 X 800 pixels
        • YouTube cover photo: 2,560 X 1,440 pixels on desktop

4. Use your social media to promote your other social media
Most social media platforms like Facebook will let you enter a URL, website or link for people to reach you at, so make sure that you are posting all of your social media links here to get the most impact. If someone is on your Facebook, they may be interesting in your Instagram, or your website too, so make it easy for them to find them by posting the links clearly for them to see.

 

Why You Should Be Using SnapChat For Your Business

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It is no longer just all about Facebook, Twitter, Pinterest and Instagram! Snapchat is the ‘relatively’ new kid on the block and with over 180 million active daily users, it looks like the photo-sharing app is here to stay.
For those of you in the world of business, that means a new marketing tool has opened up, and the potential is massive. In case you don’t already know, Snapchat is a mobile app that allows users to send videos and photographs to their friends that self-destruct after being viewed for a pre-determined amount of time. You can draw over pictures and videos, add effects and even overlay graphics over the top to maximise the message’s impact and the best part? Your updates are always ready and waiting for your viewers when they check in with the app, so you don’t need to worry about scheduling posts or timing things perfectly.
From Hillary Clinton and Donald Trump to Rihanna and Kim Kardashian, people all over the world are using Snapchat to further their careers, so why can’t you? Below are The Bright Clicks top tips for how to successfully use Snapchat for your business.

Take your audience backstage
Snapchat is quick, easy and pretty much the most informal way you can share information with your fans and followers. So keep it fun by taking snaps and videos at any events you attend, show off your new products and even let people get a glimpse behind the scenes. If you’re continually posting exclusive and exciting content, then current and potential customers will be racing to check your updates every day, boosting your popularity and increasing your impact. It’s a good idea also to vary the person who is in charge of your Snapchat each day or each week to help keep things interesting.

Geo-filters
One of the most fun and unique aspects of Snapchat is the ability to add geo-filters to your snaps. A sort of overlay for your images, geo-filters are linked to specific events and locations and can be created and used for a small price. If you’ve got a big product launch or even a physical storefront, these geo-filters are a great option to spread the word throughout a particular area, but if you aren’t up for shelling out for your brand-specific filter, you can add pre-made ones to your snaps easily by just swiping the screen.

Reward your fans
Snapchat is a superb tool for thinking outside of the box and rewarding your current fans with something a little bit different. For example, a recent campaign saw fashion brands Michael Kors and Rebecca Minkoff debut their collections on Snapchat before they even hit the runway. The disposable nature of the content being shared means that you can be a little more free-spirited about what you let your followers see, sharing sneak-peak and backstage footage.

Host a take-over
Much like writing a guest blog, or asking an influential blogger to write a guest blog for you, hosting a Snapchat takeover is a fantastic way to reach new followers. Let another business or personality control your Snapchat feed for a day, or vice versa to capitalise on this great opportunity. Not only does it expose you to new fans and followers, but it also helps you to focus on what type of message you want to convey.

Find a brand similar to yours
It can be very intimidating trying out a new social media strategy, especially if you’re unfamiliar with the technology that you’re using. An excellent way to make sure that you’re on the right track is to find a few brands on Snapchat that are similar to yours, or who would have the same target audience and follow them for a while. Take notes of what strategies they try and then ultimately, give them a go yourself.

Try a bit of audience participation
It can be straightforward to focus on trying to get your content out there, rather than on actually engaging with your followers and starting a conversation. So why not create a Snapchat lens which users can add to their snaps (those fun face masks you see popping up all over the place) to get your followers involved? You can also use Snapchat to host competitions and contests, or even ask your followers to share their snaps with you to win a prize. The more fun and interactive you can make the competition, the better!

Sell, sell, sell
Getting people viewing and engaging with your content is all very well and good, but it’s not very useful to your business if they don’t buy anything from you while they’re at it. Use Snapchat as a starting block for bigger and better engagement online, and make sure that you’re promoting your products, your social media profiles or your website regularly. A fun way to boost your sales is to post a series of mysterious snaps throughout the day that culminates in a puzzle that your followers have to piece together to get a discount code, or you can even direct them to your website to find the final clue.

Call in the experts
If all else fails, call in the experts to get your Snapchat game on point. You can now work with one of Snapchat’s Creative Partners to create a campaign for your business that is effective and professional, rather than trying to do it all yourself.
From video ads, lenses and geo-filters, to competitions, VIP access and discount codes, Snapchat is an often underestimated, but extremely powerful social media tool, that if used correctly, can make a huge impact on your business.

5 design trends

5 Design Trends To Help Your Social Media Images Get Noticed

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Our social media feeds tend to look very same-y after a certain amount of time, don’t they? With brands simply copying each other all the time, it’s hard to make your content stand out in such a crowded space. So, if you’re at a loss for how to create some really cool images and designs across your website, Facebook, Twitter and more, then why not have a look at these 5 design trends that are guaranteed to get you noticed?

Design trends for social media images

Polygonal and geometrical shapes
Geometric shapes are big this year as they stand out very strongly on social media. Bold lines and block colours help to catch the viewers eye as they are scrolling through their newsfeeds and overlapping shapes help to add depth and creativity to any logo, image or website.

Gradients
For a while there we favoured flat, two dimensional images, but gradients are adding a bit more depth and texture to our images in 2018. Whether it’s a simple 2 colour gradient, or a more complex 5 or 6 colour gradient, this definitely adds a lot of fun to social media images and when used correctly can also add a bit of drama.

Double Exposure
Relatively simple to create, double exposure images fuse two images together to create a new and exciting image that is perfect for catching people’s eyes. Not only will a double exposure image make your content stand out, but if it’s aesthetically pleasing, it’s more likely to be shared across the internet just because it looks nice.

Typography exposure
Following on from double exposure images, typography exposure is a huge trend at the minute and it can really make your content look seriously cool. Some call it typography exposure, others call it ‘typography with real life elements’ or ‘negative space typography’, but whatever you call it, it’s definitely one of this year’s biggest design trends. Perfect for travel companies and blogs, this is a really good way to catch people’s attention.

Cinemographs
A novel concept, cinemographs are simple little movements within what appears to be a still image. Classy, simple and a lot of fun, they are a great way to surprise whoever is viewing the image and make them think twice about what may seem like a boring old picture. Much simpler than a standard GIF, this is the ideal way to get onboard with the popularity of GIFs on social media platforms. We expect to see the use of cinemographs skyrocket in the next few months, so why not jump on the bandwagon early and get ahead of the curve!

How your digital marketing style should change

How Your Digital Marketing Style Should Change For Each Social Network

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Look, it’s no secret that there are different social media platforms for a reason, and each and every one of the most popular networks should be treated completely differently. For example, Twitter and Facebook are two completely different websites, that offer two completely different types of experience for the user, so turn off any cross-posting automations you have and have a look at the words of wisdom below!

Facebook
Facebook is all about users creating a full profile of photos, personal posts, interesting articles and interacting with family and friends. With over 1 billion active users, Facebook is a great way for you to establish a sort of ‘base’ for your company (think of Facebook like a constantly evolving website for your business) so make sure your opening hours, locations and services are up to date. Also, a great platform for posting deals, offers, and examples of what you offer that don’t have an expiry date.

Twitter
Fast- paced, and non-stop Twitter is ideal for posting quick updates and notes such as flash deals, but the real beauty of Twitter is that it’s a place of conversation. Use Twitter mainly for building relationships and establishing links with other companies and customers alike, as well as answering any questions or queries that people may have.

Instagram
Instagram’s main audience is people between 18 and 29, so if you are trying to reach a younger crowd, then this is definitely the place. A photo-centric platform, Instagram is where you can build your online persona and get creative. Instagram is where you can post beautiful images and live your ‘best life’.

Snapchat
Snapchat is a funny one because any updates you make will disappear within 24 hours. For this reason, it’s a good idea to reduce your Snapchat usage to quickfire updates, rather than spending a lot of time and energy planning them out. Snapchat has an audience of around 43.9 million monthly millennial users, with the majority being 15 years old and younger. So unless this is the audience you are hoping to reach, it’s worth not adding Snapchat to your social media mix.

Pinterest
Ideal for crafty business, those in travel, beauty, health or fashion, Pinterest is a great place to share useful updates such as relevant infographics, recipes and lists. However, if your business doesn’t really fit into any of the aforementioned categories, you can give Pinterest a miss.

When it comes to social media platforms, choose them wisely. Think about why you are posting on a specific platform, who you plan to reach and what type of content you plan to post. It’s definitely worth choosing just two or three relevant social media platforms, keeping them updated and getting results!

5 tips for Instgram

5 Tips To Help With Your Instagram Marketing Game

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Instagram is one of the most popular forms of social media out there, and with the emphasis on beauty and aesthetics, it’s a great way for you to really create a nice image of your business or services to share with your customers. From an eye-catching photo of your products in action, to a sneaky behind the scenes snap added to your Instagram-story, there are plenty of ways to get engagement and business using Instagram.

 

1 – Consistency
Now this tip doesn’t work for all types of business, but if you really want to create a strong brand identity, then consistency is key. Try choosing a consistent colour palate for your business, brand or even just a particular promotion. This will help to tie all of your Instagram posts together and it also means that customers or potential customers will know that a post on their feed is yours before they even see your brand’s name. You can also play about with always using the same font, laying out your captions in the same way or always including your logo for easy identification.

2 – Use hashtags
Not just for Twitter, hashtags can be extremely effective on Instagram and they are a great way to help new customers find your business. Try thinking about what specific hashtags apply to your business and don’t go overboard or be too vague, or your products and services may be irrelevant.

3 – Have fun
Sometimes businesses get too serious when it comes to social media, always portraying a corporate image that is a bit boring and unengaging. It’s often a good idea to forget the facts and figures for a bit and have some fun, showing people behind the scenes of your business or posting funny captions. The Instagram stories function is great for this, and snaps will be deleted after 24 hours.

4 – Repost
Reposting another brand’s images that you find interesting or even a customer’s image of your product being used is a great way to build friendships online. Not only does it show off how real people are using your products or services, but it also lets other businesses know about your business, which is great for everyone.

5 – Add a link to your bio
We all know that Instagram doesn’t allow you to post links in the captions of your pictures, so why not get around this by posting a link in your bio? You can always let people know that the link is there in the caption, of your image.

 

Social Media

Why businesses should be using social media videos? 

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Photographs, infographics, regular graphics and text are old news. In fact, by this stage, you might say that they are so last year! The future for social media is video, video, video, and if you want to be impactful and relevant with your social media strategy, then you better get your business on board right now.

Whether it’s live videos on Facebook, 5 second videos on Snapchat, a quick clip on Instagram, a review on Twitter, a full scale film on YouTube, or a video on any other number of social media platforms, your customers (and the social media website algorithms themselves) are focusing on video first and foremost these days. And depending on the platform, there are a few different things to look out for which we will discuss below:

Facebook Logo

Twitter Logo

Snapchat Logo

Facebook
There’s no doubt about it, if you want your business to able to reach new and existing customers online, the best way to do it is by using Facebook. There are literally millions of people scrolling through their Facebook timelines 24/7, and your product or service could be exactly what they are looking for. In the past few years Facebook has put more into video than they have any other aspect of their service, and from the rather annoying (but effective) auto-play feature and similar content suggestions to their new video advert products, video is becoming more and more prevalent on people’s newsfeeds whether they like it or not.

Now, it’s not enough to simply post a video to YouTube and share the link through Facebook anymore, Facebook want you to be uploading those videos to Facebook natively, so much so, that the website will even reward you for doing so by showing your video to more and more people online. Invest a bit of money in boosting your videos, targeting them to people who might be interested in what you have to offer, and you will definitely be able to boost your business thanks to videos on Facebook.

The ability to target videos to be shown to the exact people who are interested in your product is a mind-blowing advancement in advertising, meaning that if you run a pet grooming business in South London, you can specifically ask Facebook to only show your pet grooming video to people who live in South London and have pets; so you’re not wasting anybody’s time, you’re not annoying people who won’t be interested, and you have a much higher chance of gaining a new customer. What more could you ask for?

As if videos and video adverts weren’t enough, Facebook has taken live video to a whole new level in recent years, allowing you to instantly post live videos to Facebook, to see people’s reactions, comments and input right there on your smart device screen. Perfect for sharing news, drawing competitions and showing off relevant events, live videos are not only interesting to people, but there are extremely relevant and unique in that the content can’t be replicated.

Twitter
As with a lot of new features, Twitter is late to the video game, but now it’s finally arrived, their game is definitely strong. Twitter’s new video feature means that you can record a video right within your tweet, editing it and sending it out to the world with the click of a button. Quick, easy and powerful, video on Twitter is less about polished adverts and more about honest reviews, quick updates and engaging with real people.

Just like Facebook, Twitter have a live video service too, this time it’s called Periscope and it allows you to engage directly and in real time with your fans, existing customers and potential customers. Start a live video and you can interact with its viewers straight away, answering questions and showing them things that it would be hard to explain through a simple tweet.

The very nature of Twitter is that the platform is fast moving, and a simple tweet of 140 characters can get lost very quickly in the maelstrom of information that flows through your newsfeed at any one second, however videos have much more of an impact. Not only are the visually more prevalent on Twitter, they can also contain far more information than 140 characters, allowing you to have more of a conversation with your customers.

Snapchat
What may have started out as a crude sexting app, has now turned into a multi-billion-dollar company, and Snapchat knows it. With more than two billion video views a day, Snapchat allows for a really intimate, personal and realistic view of people’s lives, and that can help your business out in so many ways.

For example, if you run a beauty studio, you could take 5 minutes out of your working day to posting a short video review of some new make-up, to show a tutorial for a hairstyle, or to give beauty tips to your customers. If people are interested in this content then they can come back every day in their own time and view more of what you have to offer.

It is this idea that with Snapchat you don’t need to be constantly scouring a newsfeed or a timeline to find great content, it’s all waiting for you every single day that really makes Snapchat videos such a powerful tool. Any videos or photographs uploaded are available for 24 hours and then they disappear, making your content exclusive and meaning that people need to be checking your Snapchat every day or they will miss out. This urgency is a huge bonus when it comes to customer interaction and engagement.

Snapchat also allows you to be extremely creative with your videos, drawing on top of them, fast forwarding, rewinding, adding stickers and more! Thus, making it even more powerful in terms of creating and conveying a message to customers, fans and followers everywhere.

Whether it’s live, scripted or improvised, social media videos are undoubtedly the future, and if you want to offer your customers the best and more cutting edge service available, then you need to join the movement today!

If you would like any more information then please get in touch with us here at

The Bright Click on: 0208 614 3294

Sanity, Not Vanity – Reasons Not To ‘Buy’ Fans

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Social mediaOne of our favourite phrases in The Bright Click office is ‘Sanity, Not Vanity’ and in no better case can this be applied than in terms of the number of followers that you have across your social media channels.

Of course it looks great if you’ve got hundreds or thousands of followers, and if you’re a big company or organisation then the chances are that you could well be enjoying that sort of genuine attention.

The main thing you’re aiming for across any social campaign though is to be able to reach a target audience – an audience who are into what you’re doing.

Look at your Facebook news feed – are you following anything that doesn’t interest you? If you were a massive football fan but hated rugby, would you follow rugby teams on Facebook? The likelihood is ‘no’.

So why do your fans follow you? Either because they’re already your customers (and in which case your advocates – incredibly powerful) or because they’re interested in what you have to say.

There’s the ‘sanity’ part – you’ve got an engaged audience who will likely interact / comment / share your content, and as a result, their friends, colleagues and associates become increasingly aware of your brand in an organic way.

So what happens when you have a page full of loads of followers who aren’t into what you do? Well, this is the ‘vanity’ part, and if this is your objective, then you’re probably wasting your time.

Facebook uses algorithms to determine which percentage of your followers see your posts. It’s a complex thing, and it evolves constantly, but only around a maximum of 25% of your audience will see your posts at any given time.

We always recommend adopting a paid strategy alongside your organic strategy too – it’s how Facebook makes its money but it’s also very effective, and probably a topic for another blog post!

However there’s two main things to note here.

The more followers you have, the more diluted your content becomes – if you have 1000 followers then around 250 will see your content.

But if only 100 of these are ‘genuine’ – there’s a good chance that the whole potentially engaged audience following you will miss your post entirely – and how crazy is that..?!

So, you’re not getting the engagement you were expecting and you boost the post. Great idea?

In theory yes, however you’re now paying to reach your 100 ‘interested’ fans, plus 900 who’ve never heard of you, and don’t care about your business, brand, or what you have to say… Not the greatest use of your marketing budget.

And that’s why neither is ‘buying’ fans.

You’ll see loads of sites offering you the chance to ‘buy’ fans and it looks too good to be true – £10 for an extra 1000 fans on your Facebook page seems like an amazing deal, but it’s a false economy and will cost you a whole lot more money, not to mention damage, in the long-term.

Concentrate on growing your audience organically by consistently providing great content, directly aimed at your brand advocates, with a paid boost here and there.

Sanity, not vanity.

Need help with your Social Media Strategy? Call us now on 08433 832732 or contact us here.

Event – So How Does Social Media Work?

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Juniper Event Panel

(l-r) Jane Mancini, Kevin Williams, Matt Davis

Last night I was fortunate to be asked to sit on a panel of industry experts as part of a presentation by Nicki Kavanagh at The Juniper Co to 35 business owners in Aldershot and the surrounding areas.

It was a superbly constructed event, with a great presentation by Nicki, punctuated by questions to the panel (which consisted of myself, web design expert Kevin Williams from Servon Design, and branding expert Jane Mancini of Wag Design, and lots of engagement and interaction from the audience, which created a great atmosphere.

A wide range of topics was covered including branding, which social media platforms you should use for your business, blogging, web design, customer engagement and much, much more.

You can view the original presentation here and you can find out more about Nicki and The Juniper Co here. 

Nicki Kavanagh

Nicki Kavanagh

The Google Network

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The Google network is a great way to engage with audiences across the internet. It consists of both
the Search Network and the Display Network.

Search Network: Includes other search engines such as AOL as well as Google.

Display Network: Made up of a number of different websites which are owned by Google i.e.
YouTube and sites which specifically relate to Google such as Gmail.

The Google network makes up thousands of sites which display targeted AdWords. AdWord
campaigns are placed in the Google network by default. However it is possible to opt out of either
network by changing the settings.

Key things to know:

– If you are displaying a keyword – targeted ad, it can be placed across both the search and display network pages. Google uses search- engine- targeting to match keywords that users search for on search engines.

– Google display network pages use contextual targeting to match keywords to web page content, otherwise known as ‘automatic placements’.

-‘Placement-targeted’ ads can only appear on pages in the display network. It works by
choosing a specific audience and site to direct your ad at, otherwise known as ‘managed
placements’. The keywords and placements will combine efforts and work together to
determine the best position for the ad.

-Ads are displayed on Google based on their relevancy.

-Ads that are fully text based can appear on both search pages and on display network pages.

-Ads that feature images or videos can only appear on Display network pages.

Display Network Placements – Where do they go?

Search network ads are shown on pages related to the keywords related to the ad. These ads
appear alongside, above or below the search results and are specific to that particular search query.
Display network placements work differently.

‘Managed placements’ are ads which are placed separately for increased control. There is also the
added option of excluding certain placements for which you don’t want to run ads.

For more information on The Google Network contact us today on 08433 832 732

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