Driving more targeted traffic to your website – that’s what we’re all about here.
In some cases you can do this organically, or naturally – for example by using Social Media to drive increased awareness of your business, or by using smart techniques to ensure that your natural Google results are as positive as they can be.
But sometimes it’s good to take search results and Social Media activity a step further – and this is where digital advertising can be hugely effective.
With Google, it’s about making sure that your business appears at the top of page one for your chosen keywords.
With Facebook – how about putting your advert right in front of your exact chosen target demographic?
In recent times we’ve advertised a drink that cures Gout to people searching for a natural remedy to the problem. Wedding DJs to engaged couples. Energy drinks to marathon runners. A magic show to fans of Derrin Brown who live in Colchester!
We’ve saved Estate Agents thousands of pounds in recruitment costs too – just by targeting a well-placed advert for literally pennies. Not to mention the millions of pounds worth of valuation requests we’re sending our property clients daily, sometimes for pennies.
And what’s more – it’s incredibly measurable – you can see how many people saw your ad, how many of those clicked on it, try four adverts at once and run with the best, stop and start them at any time, scale the best performing campaigns at the click of a mouse.
Factor in lookalike audiences, advanced targeting by preferences and cross-platform / device integration and you’ll see that the possibilities are endless.
Your potential customers are out there waiting for you to reach them. It’s our job to make your business easy for them to find.
Just a quick word of warning though – once you’ve tried it, you won’t want to go back!