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Why the automotive industry should be using social media more

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Coloured cars in a jarTwitter, Facebook and Instagram are not just for teenage girls, you know! People from all sorts of businesses and industries are quickly learning that social media is your one stop shop for simultaneously building your brand and gaining new customers online, and when it comes to social interactions online the automotive industry is lagging behind.

 So car dealers don’t fret! Our top tips for using social media to boost your business should help get you on the right track.


Show off your products
Instagram and Pinterest are a car dealer’s ultimate secret weapons online. Not only do they let you build up a stylish and stunning looking portfolio of what you have on offer, they also allow potential customers to covet and share their dream cars with all their friends.


A happy customer says it all
Using the likes of Facebook and Twitter to share photos of happy customers with their brand new purchase will do wonders for your business. Not only will the customer and all their friends and family share the photo, loads of potential new customers will see this free publicity and become aware of your business. Good reviews and messages of thanks directed at your online profiles also give your business a good name.


Interact and engage
Up to date and engaging social media platforms give your business a more personal vibe that allows customers and potential customers to contact and converse with you directly. From asking questions about the cars you have on offer to enthusing about how great a new model is, social media is a great way to be a part of the conversation and get to know your target audience even better.



From driving sales to steering customers in the right direction, get online and get social today!




For more information please get in touch with us here at The Bright Click on: 08433 832732

Four Reasons That You Should Be Blogging More

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Blogging is a term that most of us have heard of and is something that has been very much responsible for the exponential growth of the web and what we refer to as ‘content marketing’. 

People use the web primarily as a way to find information on a variety of subjects, and blogging allows people with knowledge on their chosen subject to get their ideas and thoughts out there for the world to read. A lot of blogs are written just for pleasure, or about hobbies (check out my mate Nick Bruzon’s unofficial Brentford FC blog as a good example).

The majority of blog sites (such as Nick’s) are built using specific blogging platforms such as Blogger (now owned by Google), Tumblr or WordPress.

But business websites can also contain a blog and if you’re serious about your site being found online then these days it’s vital to have one, and even more vital to keep it updated.

Blog Example Now considering that we’ve written hundreds of blogs for clients in the last twelve months you’d think that we’d be good at this ourselves – unfortunately we don’t always practise what we preach but we’re working at it! Our last blog post regarding Enhancing Your Personal Brand Using LinkedIn  gave us a huge amount of web traffic earlier in the month – hence why I’m writing this blog post today 🙂

There are loads of great reasons to blog on a regular basis – here are four to be getting on with:

1) Authority – Blogging gives you the chance to demonstrate knowledge and authority on your given subject. It’s a great way of telling people who arrive on your website that you know what you’re talking about. You can have a whole load of generic content and copy on your website that explains the services that your business offers, but nothing demonstrates knowledge and understanding of a subject better than a series of blog posts.

2) Keywords – There maybe a whole range of keywords related to what you do as a business, but these can be difficult to fit into your site on a ‘standard’ amount of pages and navigation without it looking like you’re spamming or attempting to over-optimise your site for these specific words and phrases. Blogging allows you write a series of separate articles on all of these subjects, giving each article a keyword-rich title and featuring relevant keywords throughout the articles – linking back to other pages on similar subjects at the same time which is great for the user experience and navigation.

3) Dynamic Content  – There are other SEO benefits too besides the opportunity to feature extra keywords. For example, every time you write a new blog post, you are adding dynamic content to your site, and this is something that Google loves to see. Google basically needs to show the ten most relevant pages to the search term on page one of its site. It wants to know that someone searching for a term related to your business will find the most relevant, topical information that they can. One of the factors it uses to determine this is how much you care about your online presence – so adding  fresh, unique and relevant content to your site on a regular basis is a brilliant way of demonstrating this to Google.

4) Social Media Content – If you have Social Media accounts that represent your business (and if you don’t, then why not..?!) then your followers and fans want to see updates about the subject that you specialise in – they want to learn more – that’s why they’ve taken the time to follow you in the first place. So blogging gives you a great chance to provide this type of content to your followers. And there’s triple whammy here too. As Google likes to see a diverse range of traffic coming into your website, and shares and re-tweets encourage this from followers of your followers – result! Also – the more traffic you get from Social Media, the more Google deems your site as relevant. The more relevant Google deems your site, the higher it ranks you. The higher Google ranks you, the more search traffic you get. And the more search traffic you get, the more Social Media followers you’ll gain. It’s basically a loop and you the more you put into the loop, the thicker the loop grows and the more you’ll get out of it.

So how often should you blog? Ideally once a week, but once every few weeks is fine if you can’t find the time. Another good way to look at blog content is in terms of how it increases the size of your website. If your website currently has six pages, then blogging every week for a year would add 52 extra keyword-rich pages for Google to find.

Need more help or advice on how to get the most out of blogging? Email us today or give us a call on 08433 832 732. 

Thanks for reading 🙂

Written by Matt Davis | Managing Director | The Bright Click

Looking For A New Job? – Good, Because We Are Looking To Recruit

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We are pleased to announce that we are now looking to recruit the next member of our fast-growing online marketing team.

This role is full-time, although a part-time role would also be considered for the right applicant.

Our business is growing quickly and that’s largely thanks to the commitment, hard-work and expertise of our small but dedicated team.

We have recently moved into new offices next to Twickenham station in order to support our continued growth and to create a great working environment for our team.

So who are we looking for?

Ideally you will be interested in marketing, specifically online, and will have a passion for digital and technology.

This role would best suit a school or university leaver but all applications will be seriously considered regardless.

We will provide full training but previous experience or knowledge of online marketing strategies would be a bonus although by no means essential.

Our clients expect us to be pro-active, provide value and deliver excellent account management – we pride ourselves on this and would look for the same levels of service from the successful applicant. If you’re the sort of person who enjoys ‘going the extra mile’ then we want to talk to you…

We’d expect you to enjoy learning and to be pro-active in implementing strategies and techniques in an ever-changing and incredibly fast-moving environment.

Flexibility and adaptability are also key in the areas that we work in – we work in a relaxed environment but every now and again the pressure gets turned up and we need to be ready to react when this happens.

We are a small company so as clichéd as it sounds, teamwork and a willingness to help others plays a huge part in how our business moves forward.

The main day-to-day activities will be centred around Social Media management on behalf of our clients – representing our clients’ respective businesses by promoting them and engaging with their customers and clients online.

There will also be elements of other marketing involved including Google Adwords, SEO, Facebook Ads, e-marketing, blogging, web design and more.

If you think this could be your cup of tea then please get in touch.

Email matt@thebrightclick.co.uk with your CV and a covering letter and I’ll get back to you as soon as possible.

Matt Davis
Managing Director
TheBrightClick Ltd
07723 352 927

Event – So How Does Social Media Work?

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Juniper Event Panel

(l-r) Jane Mancini, Kevin Williams, Matt Davis

Last night I was fortunate to be asked to sit on a panel of industry experts as part of a presentation by Nicki Kavanagh at The Juniper Co to 35 business owners in Aldershot and the surrounding areas.

It was a superbly constructed event, with a great presentation by Nicki, punctuated by questions to the panel (which consisted of myself, web design expert Kevin Williams from Servon Design, and branding expert Jane Mancini of Wag Design, and lots of engagement and interaction from the audience, which created a great atmosphere.

A wide range of topics was covered including branding, which social media platforms you should use for your business, blogging, web design, customer engagement and much, much more.

You can view the original presentation here and you can find out more about Nicki and The Juniper Co here. 

What Google Wants Right Now – In A Nutshell

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Google LogoGoogle is constantly adapting and after the algorithm changes of 2012 it can become more and more complex and difficult for smaller websites and businesses to get noticed, especially when there are much larger companies and more established websites in competition. So how do you get ahead and make sure you still appear near the top in Google web searches? Well, 1st up on the list be, of course, do exactly what Google tells you to:

1/ DO WHAT GOOGLE TELLS YOU TO DO!

Don’t be silly. You cannot ‘outsmart’ Google. It’s waaay too powerful and important to your business. Do what it tells you to do, don’t do anything that you might think maybe it doesn’t want you to do, and everything else should be plain sailing. If you think you might need it, there are plenty of reputable internet marketing agencies out there that can help with optimization techniques.

2/ NO COPYING!

Whether you’re copying text from another website or have a range of websites with selling similar products, it’s all the same to Google. It’ll identify the repeat patterns and the sites will not be listed. Customers want choice and Google knows this. So it’s trying to prevent one company dominating a particular search by having lots of websites advertising the same product. Keep it original, keep it fresh.

4/ DON’T BUY DODGY BACKLINKS!

Google used to keep an eye on how many other websites had a link to yours and make an assumption that the more links you had, the more popular your business. Makes sense, right? Well, no actually. Because this could obviously be exploited as a good business opportunity by sharp entrepreneurs looking to sell lots of backlinks to companies in a bid to up their perceived popularity. And it was. A lot. Which was why when Google cracked down on this kind of behaviour lots of business shot down the rankings virtually overnight.  Don’t fall for it, don’t buy them. Organic (ie legitimate) backlinking does carry some weight still but is certainly no-where near the way forward as it might have been a couple of years ago.

5/ MAKE YOUR CUSTOMER YOUR FOCUS

A lot of businesses will reason that because Google are all powerful, it should be their primary concern with regards to marketing, forgetting all at once the key player in your business. The customer. Google after all, is constantly tinkering with its product to meet the demands of its customers, so this is what you should be doing. Create great, original, fresh new content regularly. Update your website with new ideas, new blogs, share interesting information and people will naturally be drawn to it. Get them reading, sharing and commenting on your content, and search engine traffic will increase as a result.

6/ CREATE A GOOGLE+ ACCOUNT

If you haven’t already, do this now. Then make sure that everything you produce has your name (and/or photo) and is linked to your Google+ account. Then, make sure that your Google+ account lists whatever it is within the contributor section of links. You are doing this because Google has recognized that social signals are a great indicator for search engine rankings. The more ‘shares’, ‘likes’, and ‘+1’s’ your content the higher up the rankings you are going to be. Plus if you regularly blog or post on a particular subject, and you get lots of comments, likes and +1’s, then you’re more likely to be ranked as an author in that particular field. You are using Google, you want Google to like you, so sign up to Google+ and show them you like them too. And make sure you engage on other Social Media platforms too – Google likes this. Social is BIG in 2013.

7/ KEYWORDS

Time was when a website, in order to be recognized in a search ranking, would insert ridiculous amounts of keywords relating to their business in order to fly up said rankings (or worse, from a customer perspective, be taken to their website when they actually wanted to be somewhere else). But Google, again, thinking of their customers, have tried to stop this. Customers don’t want to read reams of pointless keywords (in fact, they don’t, they just click the X and move on), so in order to change this up, Google will now recognize repeated keywords and penalize the offending website accordingly. Whatever you put up, read it back, aloud. Does it sound natural? Are you repeating keywords or phrases over and over again? Mix it up. Make it interesting. Using different words will not only make it far less boring for your customer to read (if they read it at all), but will also serve to increase your rankings in the other words.

The Benefits of Search Engine Optimisation (SEO)

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Online Marketing

There are two types of marketing approaches for search engine listings. The first is; ORGANIC; search
engine results are natural or ‘free’ listings. The second is PAID; search engine results have are paid
advertisements AKA ‘sponsored links’.

Search engines will rank the most relevant at the top of the page. This is determined by the
searchers query. Depending on the search engine, the relevancy of the search is calculated in
different ways. On Google, both organic and paid results will appear for the same query, however
the results are separate from each other. This means that the ranking of an organic search result will
not interfere with the ranking of an ad. The advertiser can perform well and have a strong online
presence, even if their site doesn’t rank top in the organic search results.

SEO

Search Engine Optimisation (SEO) = Creating new websites or altering existing in order for them to
rank highly in a search engine’s organic listings when users search on terms that are related to the
site’s content.

Search Engine Marketing

Search Engine Marketing (SEM) = the process of marketing and promoting a site through paid listings
on a search engine.

Using keywords associated with your website improves the ranking results of your website a great
deal. It is vital to generate engaging content and appropriate keywords in order to achieve the best
results possible for your site.

The majority of search engines work by using a pay-per-click (PPC) service, meaning that your only
charged when a user clicks on your ad and not for an ad impression (the amount of times in which
your ad appears on the page).

It is becoming increasingly popular to advertise websites rather than opting for the organic search.
There are several benefits of the PPC service; advertising allows you to become more proactive
about when and where a listing for your site to appear. Targeting and engaging with an audience
becomes a great deal easier, you can specify the user’s location, demographic, language. You can
also determine how to reach your audience through the device they use i.e computer or mobile
phone.

One of the most attractive aspects of online marketing is that it can be tailored to fit any budget.
There are a number of formats you can use to target different users such as text ads, graphical
images, audio streams or interactive and video ads. Also, if you find that the ad is not as influential
as you first hoped and believe that a different approach is needed, the formatting of your ad can
easily be changed.

Direct response vs. Branding

Direct response

Direct response determines what action you want your audience to take after they have clicked
through to your website, it could be; making a purchase, sign up to a newsletter or request a quote.
The action of your desired user is called a conversation.

By setting up a cost per acquisition (CPA), the impact of your ad can be measured. This is a great
way of monitoring the performance of your ad and ensuring that your CPA targets are met.

If your advertising goal is to promote your brand then your main purpose for advertising online is to
raise awareness of your brand and engage with potential audiences. This is achieved by being ahead
of as many competitors as possible within your target audience.

Examples of how online marketing can help you:

  • If you are an online retailer without a shop of location. Driving traffic to your website through displaying ads with keywords that will target your audience.
  • If you own a small business that cannot afford traditional marketing materials/ methods: Narrowly target your ads to target niche audiences and closely control your costs and track your return on investment (ROI).
  • If you own a large company but want to build on your brand awareness. Place images on sites you think your audiences will spend most of their time.

How can Google Ad Words benefit you and your company?

It is argued that the most beneficial aspect of Google ad words is how thoroughly measureable
it is. This makes it easier to understand what works and what doesn’t; every user’s click is linked
to a particular ad, keyword and search query. You can track each aspect and make improvements
and adjustments whenever you feel is necessary. This will enable you to engage more with your
audience and improve your return on investment.

Ad words will also be beneficial to you in terms of targeting audiences more directly. The ads will
target a user according to their query; the result being only highly relevant ads will be advertised to
the user. They are more likely to click on an ad if it is advertising what the user is searching for.

Want help with your SEO? Find out more by calling us on 020 3131 2230

5 Tips for Promoting a Product on Facebook

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Facebook is a great way to increase brand awareness, build an online community and strengthen customer service for businesses.

Below are some of the key factors to take into consideration when promoting a product on Facebook.

Build a targeted audience:

It is essential that you target the right audience for your product. Start by understanding who your audience is and develop a strategy to attract that demographic to your Facebook page.

Creating content that is both captivating and informative should play a key part to your strategy; this will attract the right audience to your Facebook page (your audience are more likely to buy your product if the content you produce is interesting.)

Researching your competition should be an essential part of your strategy, it is important that you understand why your competitors are successful or not and become aware of what works and what not to do.

Facebook ads can also help businesses reach the right people, making it a great deal easier to establish the right audience for your product. Launching a Facebook ad to attract your target demographic is a great way to determine who to aim your product to online.

Creative giveaways:

Creating competitions on Facebook is a great way to generate awareness for a new product. Giving away a prize relevant to your audience through fun competitions is an effective way to engage with your online community and measure the popularity of your new product.

Prize giveaways are a great way of attracting new audiences to your Facebook page. Your target demographic will be more inclined to ‘like’ your page if there is potentially a chance of winning a prize.

For your existing Facebook fans, a prize giveaway is still an attractive prospect and they are still likely to become involved.

Create clear landing pages and calls to action.

When linking from your business Facebook page to the product you are launching, it is important to direct the user to the right landing page and convey a clear call to action.

Landing pages are essential for initially engaging with the user and encouraging them to take more action – for example clicking ‘like’ or filling in a form or alternative call-to-action.

 

Solicit feedback to improve the product, involve your fans.

If your business has effectively built a Facebook following that resembles your target market, this network can be a major research and development asset. Ask for feedback on your product, positive and negative. Don’t be afraid of negative feedback, use it to your advantage and make changes to the product you are selling accordingly.

Involving your audience in these changes will make them feel a part of something; this will result in a stronger engagement and ultimately a larger following across your social media channels.

 

Displaying different content for Fans and non-Fans

Public profiles now allow separate default landing areas for Fans and Non- Fans. This allows brands to display a ‘become a fan’ button in a Facebook tab. It is important for your business’s strategy  to generate an incentive for Facebook users to click on the button and ‘become a fan’, whether that be to give away the product your promoting or to demonstrate what it is you’re selling through a video etc.

Want to promote your product on Facebook? Find out more by calling us on 08433 832 732

How can Pinterest be helpful to estate agents?

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How can Pinterest be helpful to estate agents?

–          Pinning great advice on buying/renting properties. Uploading articles, videos and links chock full of tips for first-time buyers, people will take notice and follow your board.

–         Expert advice on selling your home.  Handy tips on ways to sell your home; what works, what doesn’t work i.e colour schemes, less clutter, keeping the garden tidy etc. And other advice on what can help boost your home appeal.

–          Use Pictures and Videos– Upload pics and videos of homes (kitchens, living rooms, bathrooms etc) people will get an idea of what kind of homes you sell, even if the pics are of past properties, it’s still good to get a feel of what homes you can offer.

–          Green cleaning solutions -A board on how to be more environmentally friendly by reusing products and green cleaning ideas to make your new home spic and span. Ideas on how to save money on cleaning products and quick fixes for your home. Also, if you have a short supply of storage space, ideas on how to make the most of the space you’ve got.

–          Repin and follow– Follow people and boards on Pinterest that you like i.e a living room set, a nicely decorated room, a beautiful garden etc, people will start to get an idea of what kind of homes you represent, also people can then follow you off the back of it and will be aware of the properties you have available.

–          Repin products you love– repining or uploading products that you feel your customers will like i.e a cute cushion, a retro teapot, antique furniture, funky wallpaper etc the Rolfe East profile will become a lot more personalised and people will repin or like what you upload, a great way to engage with your audience.

–          Pictures and information of the areas the estate agents represent– Estate agents deal with property in several different areas, it would be a great idea to repin or upload pictures or any info about those areas.

 

Using Twitter To Win More Business

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Social Media marketing can be used for a variety of different purposes – the most important thing to do when starting any marketing campaign is to set objectives – to know what you want to achieve from the campaign.

This enables you to determine whether or not the campaign was a success.

Marketing of any kind should not be about ‘ticking boxes’ – for example – Facebook Page? Tick. Twitter Account? Tick.

These platforms can be incredibly powerful if used properly and it’s on this subject that I wanted to post an article from Sarah Blenkinsop at Golden Frog PR.

Sarah and I have been working in collaboration for a little while now and are getting some great results for our clients.

However it’s the story of how Sarah gained three new clients through Twitter that I really want to highlight – she has learned through trial and error how to best utilise the platform for her needs, and now she has a solid Social Media strategy she is seeing some incredible results – I’ll let her take up the story:

“When I first signed up to it, I wasn’t sure what the use of Twitter was – I was a bit delayed in getting involved to be honest, despite my profession.
I spent the first little while working out how it worked, and then decided to follow a load of people to see if they followed back. To my surprise they did! One day, when feeling rather philosophical I posted my favorite saying – If you live today thinking about yesterday you don’t let tomorrow happen. It was re-tweeted all over the place, and my following got huge! I guess as a result of having more followers I got more followers, and now I fluctuate between 3500 and 4000.
I have realised that some things make followers disappear. For example I lost 500 in one day by posting details of a sale that one of my clients was having. I learnt not to do that again!
The best thing about my engagement is that it has won me three new clients. I do fashion PR – it’s hard to win new clients as there are a lot of people out there doing what I do. One client approached me direct and asked me to pitch, which I did, and won. Another client tweeted that he wanted free PR, so I got in touch and we worked out a way he could afford it.

And the last was hunted out by me – I had loads of cross promotional opportunities and so tweeted offering some free PR, and approached specific companies with the offer. One took me up on it, and added a retainer on top! I never thought that Twitter would amount to actual contracts. It’s subtle, but if you play it right it can translate into serious commercial sense, for what amounts to a few minutes a day.”

It’s a fantastic case study and proof that if you do things right using Social Media then you can achieve amazing results.

Have you got a Social Media success story that you want to share with us? Let us know in the comments box below or over on our Facebook Page.

You can follow Sarah on Twitter here or The Bright Click here.

Have a great day!

Matt

Social Media 2012 – In Simple Numbers

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Catching up with a few things on this Sunny Monday morning we just came across this great slideshow that’s well worth a look.

The most exciting aspect of Social Media and online marketing in general is how quickly it evolves – it’s our job to stay on top of this and pass this value onto our clients.

In just a few short years the way that businesses are marketing online has changed completely… check out this slideshow and let us know what you think…