Using Twitter To Win More Businesshttps://thebrightclick.co.uk/wp-content/themes/osmosis/images/empty/thumbnail.jpg 150 150 mattd mattd https://secure.gravatar.com/avatar/6edab81ad1859824eeb70220e6bb3fdd?s=96&d=mm&r=g
Social Media marketing can be used for a variety of different purposes – the most important thing to do when starting any marketing campaign is to set objectives – to know what you want to achieve from the campaign.
This enables you to determine whether or not the campaign was a success.
Marketing of any kind should not be about ‘ticking boxes’ – for example – Facebook Page? Tick. Twitter Account? Tick.
These platforms can be incredibly powerful if used properly and it’s on this subject that I wanted to post an article from Sarah Blenkinsop at Golden Frog PR.
Sarah and I have been working in collaboration for a little while now and are getting some great results for our clients.
However it’s the story of how Sarah gained three new clients through Twitter that I really want to highlight – she has learned through trial and error how to best utilise the platform for her needs, and now she has a solid Social Media strategy she is seeing some incredible results – I’ll let her take up the story:
“When I first signed up to it, I wasn’t sure what the use of Twitter was – I was a bit delayed in getting involved to be honest, despite my profession.
I spent the first little while working out how it worked, and then decided to follow a load of people to see if they followed back. To my surprise they did! One day, when feeling rather philosophical I posted my favorite saying – If you live today thinking about yesterday you don’t let tomorrow happen. It was re-tweeted all over the place, and my following got huge! I guess as a result of having more followers I got more followers, and now I fluctuate between 3500 and 4000.
I have realised that some things make followers disappear. For example I lost 500 in one day by posting details of a sale that one of my clients was having. I learnt not to do that again!
The best thing about my engagement is that it has won me three new clients. I do fashion PR – it’s hard to win new clients as there are a lot of people out there doing what I do. One client approached me direct and asked me to pitch, which I did, and won. Another client tweeted that he wanted free PR, so I got in touch and we worked out a way he could afford it.
And the last was hunted out by me – I had loads of cross promotional opportunities and so tweeted offering some free PR, and approached specific companies with the offer. One took me up on it, and added a retainer on top! I never thought that Twitter would amount to actual contracts. It’s subtle, but if you play it right it can translate into serious commercial sense, for what amounts to a few minutes a day.”
It’s a fantastic case study and proof that if you do things right using Social Media then you can achieve amazing results.
Have you got a Social Media success story that you want to share with us? Let us know in the comments box below or over on our Facebook Page.
Have a great day!