Wordpress Web Development

Why We Use WordPress

940 788 Claire Archer-Davis

Why We Use WordPress

March 30th 2021

The Bright Click

there are currently over 75 million active WordPress websites worldwide

WordPress started out primarily as a blogging platform, designed to give aspiring bloggers, journalists and content writers an easy way to get their stories online without needing to know how to code. 

Due to increasing demand for these services, it started to expand its capabilities from a simple one page blog to extra pages, in order that the blogger could tell their readers more about themselves, or perhaps display some links to other sites. 

And from there – the WordPress website era was born. 

Initially, designs were limited to primitive themes, but as WordPress is open source software, third-party developers started to create fresh themes, plugins and ideas in order to expand on the basis of what had been created to date – and quickly a worldwide community of developers was born, to the extent that WordPress was quickly becoming the go-to platform on which to build your new website. 

So, when I started my business in 2010, that’s what I did. With the help of my good friend Mark, I built a WordPress website for my new venture. 

Yes it was basic. 

No it didn’t look great. 

But it was my website, and I loved it. 

One of the main reasons I loved it, was that it was easy to add content to, and incredibly simple to maintain. 

A friend of mine then asked me to build him a website. I told him that I didn’t build websites, to which he replied “ah OK, then can you put me in touch with the person who built yours”.

And over 200 WordPress website builds later – here we are 😊

The beauty of WordPress is despite massive advancements in the technology, and the quality of sites that can now be produced by experts like our team here at The Bright Click, the Content Management System (CMS) hasn’t really changed much since then  – and that’s one of the reasons that I still love it today. 

And you’ll love it too. 

Adding and removing content is simple, you can put the world to rights by adding a blog post directly from your smartphone if you want to. 

And because of its blogging heritage, Google LOVES WordPress. 
Google crawls WordPress sites in a unique way, and typically ranks WordPress sites higher than others in its results. 

Which is one of the reasons why there are currently over 75 million active WordPress websites worldwide. 

And yours could be the next one… call us today on 020 3131 2230 or click here to drop us a line…

Web design - Why choose The Bright Click

Need a New Website? Why You Should Choose The Bright Click!

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The Bright Click web development teamWhether you run an online store, a popular blog, or a simple information point for your business; having an aesthetically pleasing and user-friendly website is the key to your success online. Long gone are the days where word of mouth alone can make or break a business, it’s all about your online appearance now, so why not look try and look your best?

Realistically, you could have the best product or service in the world, but unless you can actually capture those potential customers via an intuitive and workable website, people will end up not even being able to find your website in the first place, or finding it and getting frustrated, and all leads will be lost.

You could genuinely have the next million-pound idea, but who has time to learn how to build an entire website, as well as launching a successful business or blog? Well, that’s where The Bright Click come in! With an expert team of people who each specialise in their own aspect and area of website building, we will follow your project step by step, making sure that each and every facet of your website is taken care of, resulting in the perfect website for you. By allowing us to create the perfect landing page and accompanying website for your business, you can let us do all of the boring tech stuff, so you can fully concentrate your attention on your real passions and inspirations. 

If you do choose to work with us at The Bright Click, you’ll be handing your precious vision over to us, so it’s only right that you get to know the team! In terms of creating your website, Claire, Peter and Dan will be hand-crafting and personally testing each and every aspect of the design and function to ensure that it works perfectly for your customers, and our unique way of working means that you will be kept informedat each stage of the process. 

(You can see some of our recent creations here!)

Each and every website starts off with Claire, our ‘SEO Maestro’ who skilfully develops a sitemap for your entire website which is basically a map of what pages and sections you will have featured throughout. She will also devise and allocates keywords for each of the pages on your site so that the customers who may be interested in your services can find what you have to offer quickly and easily through an onlinesearch engine like Google. You could have the best product or content in the world, but unless your customers can find you through these keywords, your website is useless: the content will be there, but no one will be able to find it. For example, if you run a hair dressing business, it would be extremely helpful to feature relevant words such as “hair”, “salon”, “blow dry” and “trim” as much as possible so that search engines learn to direct potential customers who search for those words online to your business. 

Once your sitemap and keywords are firmly in place, all of the content, media and images relating to the project are passed over to Peter, our talented web-designer who will liaise with you and come up with the initial design ideas for your website. Whether you have a clear vision for how you would like your website to look, or you don’t have the first idea what your customers are looking for, Peter will guide you through this process using his years of expertise to form a series of ideas that will become the basis of your future website. This is an extremely exciting stage of the process, and we cater to all styles of website and design, no matter what ideas you have or haven’t got.

Once the overall design vision has been approved by you, the project is then placed in our experienced web developer Dan’s capable hands. Here, he will construct the website and build you a fully functional site based on Claire’s sitemap and Peter’s design before passing it back to Claire who does the final checks to ensure that all SEO (Search Engine Optimisation) on each page is optimised for maximum impact. It is at this stage that page titles, meta descriptions and all of that complicated sounding (but very, very important) stuff is added, alongside analytics so you can track the progress of each aspect of your website to see what your customers like, and what doesn’t work for them at all.  Details are also submitted to Google search console, which is a free service offered by Google which helps your website to maintain its presence in the search results when potential customers look for words related to your business or service. 

At The Bright Click we fully understand that all of this website development jargon and talk of SEO can often sound confusing and get you down when you’re trying to run a successful business or blog, and if you’re not already familiar with what it takes to build a fantastic looking, user-friendly interface, we are genuinely here to help. Our passion is creating the most fitting and great looking website we can to get you sales!

We are a friendly, reliable and talented team of people looking to take all of those website building troubles off your hands so you can concentrate on what you do best, running your business. Affordable, approachable and with a unique way of working, each member of our team strives to create the most fabulous website for you and your business that not only looks great whether you view it on a desktop, mobile or tablet, but one that also drives customers to your business with each and every click.

For more information or to discuss your website requirements please get in touch with us here at The Bright Click on: 0208 614 3296

Matt Davis Speaking

Matt Talks To Us From The Acropolis of Athens

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Here at The Bright Click we build websites that have been designed to withstand the test of time. Matt explains how – all the way from the Acropolis of Athens!

What Makes a Great Website?

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There are literally millions of websites out there on the Internet, and if you want to make sure that yours stands out, it’s important that you follow a few simple rules before unleashing it on the public. We’ve come a long way from the clunky, pixel-filled websites of the past, and are now entering a new era where minimalism, simplicity and usability are key. So without further ado, here are our top 10 tips for what makes a great website:

User Friendly
Regardless of what purpose your website serves, it is extremely important that once you actually manage to get visitors to your site that you try everything you can to keep them there for as long as possible. Usability is key, so the more natural, intuitive and simple you can make the navigation, the better. Make sure that the information people are likely to look for is easy to find, and where you would expect it to be. It’s a really good idea to run some tests with friends and family to get feedback on how your website works in the real world.

The right typeface
If you’re not a natural web designer, then you might not notice the impact that different typefaces can have on a website. Simple clean lines, good spacing and an unfussy font will make your page much more appealing and easy to read, keeping visitors on your page for longer and ensuring they aren’t frustrated. As a rule, Sans Serif fonts (modern fonts that don’t have decorative flourishes or finishes) like Arial, Helvetica and Verdana are easier to read online, and the ideal font size is 16px. Use no more than 3 different typefaces and font sizes across your whole website to keep things looking fresh.

Great content
You could have the coolest, most well designed website, but if the content on your site isn’t quality, then no one will stick around. Whether your page is just used as a basis for people to contact you, or you run a blog or content-led site, you need to be producing interesting, well-written content that sticks in people’s minds. Adding a blog to your more functional website is a great way to lure in potential customers or visitors too.

Easy to share
So you’ve got people to your website and they like what you have to say, but that’s not much use if they can’t share your content with their friends. Make sure there is the ability for visitors to easily share your content to social networks like Facebook, Twitter and Pinterest, and you could double or triple your traffic in no time.

Pictures and videos
It really isn’t enough anymore to just put words down on a page and forget about it, multimedia aspects like pictures, gifs and videos are an integral aspect of any self-respecting website these days, and for good reason too. Pictures must be high-quality and interesting, so you might need to get a professional in, or invest in good stock photographs to make your website pop. Eye catching full-page video banners are the latest trend too, which provide a fun, fresh and attention-grabbing intro to any page.

Mobile friendly
It’s an often overlooked fact that people won’t always be viewing your website on a laptop or a computer, and with the rise in smart devices like smartphones and tablets, it’s never been more important to have a versatile website that has a responsive design to fit all types of media. This means that visitors will get the same high quality experience no matter how they access your page.

People like to be in control of what they see and when they see it, so make sure that you include back buttons, visible links and NEVER set links or pages to open in a new window or tab, as users need to be able to travel back and forth throughout your website. The easier you can make it for your visitors to use your website, the more they will enjoy it, and the more likely it will be that they will keep coming back time and time again.

White space
White space, or negative space is the portions of a webpage that don’t contain any text or images. They don’t have to be physically white; they can actually be any colour, as long as they are left free. White space is an important element in any website, as it serves to keep things looking uncluttered, and keeps the focus on what counts.

Tying in with white space, minimalism is the future as far as web design goes, and keeping things simple, clean and stripped back is a great way to make your content shine. Don’t clutter your page up with hundreds of tabs or sections, evaluate what’s important for your site to work and strip it back.

Bold is beautiful, and choosing a few, vibrant colours to contrast against more neutral tones will make your content stand out. Try to keep things consistent by picking colours that relate to your brand and sticking with them throughout all of your pages. You can even try using strips of colour to break your webpage up into sections that guide the viewer’s eye from top to bottom.

Depending on who you ask, you could end up with hundreds of tips on what makes a great website, but underneath it all, the same few points keep coming up tine and time again. Regardless of what purpose your site serves, and what feel you want your website to exude, having a webpage which is uncluttered, easy to navigate and aesthetically pleasing definitely can’t hurt.

Here at The Bright click we have a highly skilled team of designers, developers and SEO experts on hand to ensure that all our new websites are build to the highest possible standard.

If you would like more information then please get in touch with our web design & development team on: 0208 614 3296

WordPress Web Development at The Bright Click

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With WordPress powering over 25% of the internet there is a good chance that your website is WordPress – but how are you getting on with it? Is your website working as well as you had hoped? Is it mobile friendly? Is it secure enough? Does it offer a user-friendly experience for your clients? If you find yourself wondering these very things, then you may need the help of our web development team.

Here at The Bright Click, we can help you with all your web development needs. WordPress offers extensive themes, layouts, and plug-ins. There is so much out there to make your website more efficient, but sometimes you just need an expert to help you make sense of everything.

Our web development team can help and support you with all your website needs. There is no limit to the user experience you can create for visitors to your website through WordPress and we will help you do exactly that. The more your website is enjoyed by visitors, the longer they will stay, and the more likely they are to purchase from you, return to your website or recommend you to others.

Wordpress web developer

Millions of people use WordPress everyday to scale their business with ease, but sometimes something just doesn’t work quite right. Our team continuously meet new clients that have wonderful ideas and even wonderful websites, but they’re just not working quite right. Our highly experienced team can recommend and complete fixes for clients in these situations, helping to make their websites perform better.

As WordPress Web Development experts we can convert your web design to high-quality HTML code, we can assist with plugin configurations and custom developments, we can set up themes, migrate websites to WordPress, translate WordPress into the language of your choice, convert your website design into a high quality WordPress website, complete any custom development work, recover any WordPress websites and eliminate errors, manage WooCommerce developments, improve your website ranking through WordPress SEO optimisation, fix any WordPress bugs, install and implement any WordPress updates and so much more.

Whatever your needs, we are confident that our team here at The Bright Click can help. Please get in touch with us today on 0843 383 2732.