Can You Explain What Your Business Does in One Sentence?
We had Dom’s girlfriend’s parents staying with us from the US at the weekend. On Saturday evening, we were chatting over dinner and they asked Claire and me a perfectly straightforward question: “So, remind us, what do you guys do for a living?” You’d think, after running a business for this long, we’d have a […]
Write to One. Measure the Many.
I’m not writing this email to 2,000 people. I’m writing it to you. Which might sound slightly odd, given that around 2,000 people will receive it. But when I sit down to write these mailshots, I don’t imagine a database. I imagine one person opening their emails, probably with another 37 unread messages sitting underneath […]
Are You Too Expensive – Or Have You Just Failed to Explain the Value?
I’ve managed to brush my teeth for 48 years without ever feeling that the process was particularly lacking in technology. Dyson clearly thinks otherwise. They’ve just launched a new toothbrush. It costs £420. Yes. £420. It has a tiny camera that looks inside your mouth, uses machine learning to identify the gaps between your teeth […]
September Is the Real New Year for Business
My son Tom started college this week. New place. New routine. New people. New timetable. And presumably several new reasons why getting out of bed before 8am is completely unreasonable. It feels like a proper fresh start for him. And it’s made me realise that September has always felt much more like New Year to […]
Boosting a Facebook Post vs Running Meta Ads: What’s Actually the Difference?
If you manage a Facebook or Instagram page for your business, you’ve almost certainly seen the suggestion. “Boost this post to reach more people.” Perhaps a post has performed particularly well. Maybe you’ve shared a new service, an upcoming event or an offer you’re running. Meta spots the opportunity and makes it incredibly easy to […]
What a Solar Eclipse Can Teach Us About Marketing
Unless you’ve been living under a rock for the last few weeks, you’ll probably have noticed there was a fairly significant solar eclipse last night. And here’s what amused me about the whole thing. We knew it was coming. Not a few days ago. Not when someone happened to look out of the window and […]
7 Signs Your Business Has Outgrown Its Website
Your business may have changed significantly since your current website was launched. You might offer more services, employ a larger team, work with better-known clients or be targeting a completely different type of customer. But has your website kept up? For many established businesses, the problem is not that their website is broken. It is […]
10 Reasons Your Small Business Isn’t Showing on Google (And How to Fix It)
You have invested time, energy, and money into launching your small business website. You’ve picked out a sleek design, added your logo, and proudly published your services online. So, why can’t you find your business when you type your services into Google? It is one of the most common frustrations we hear from business owners. […]
Every Unsubscribe Isn’t a Failure. Sometimes It’s Proof You’re Being Remembered.
Can I admit something? Even after all these years, every now and then I’ll send an email campaign and notice that somebody has unsubscribed. And yes… I still have a little look. Who was it? Were they a client? Did I say something wrong? Have I accidentally offended somebody? It’s ridiculous really. Because when you […]
Can a Stranger Understand Your Business in Five Seconds?
I was looking at a prospective client’s website the other day. It looked great. Professional branding, cool photography, fresh, clean design, clearly, somebody had invested a decent amount of time and money into it. After about a minute though, I realised something – I still wasn’t entirely sure what they actually did! Now, that probably […]