What a Solar Eclipse Can Teach Us About Marketing
Unless you’ve been living under a rock for the last few weeks, you’ll probably have noticed there was a fairly significant solar eclipse last night. And here’s what amused me about the whole thing. We knew it was coming. Not a few days ago. Not when someone happened to look out of the window and […]
7 Signs Your Business Has Outgrown Its Website
Your business may have changed significantly since your current website was launched. You might offer more services, employ a larger team, work with better-known clients or be targeting a completely different type of customer. But has your website kept up? For many established businesses, the problem is not that their website is broken. It is […]
10 Reasons Your Small Business Isn’t Showing on Google (And How to Fix It)
You have invested time, energy, and money into launching your small business website. You’ve picked out a sleek design, added your logo, and proudly published your services online. So, why can’t you find your business when you type your services into Google? It is one of the most common frustrations we hear from business owners. […]
Every Unsubscribe Isn’t a Failure. Sometimes It’s Proof You’re Being Remembered.
Can I admit something? Even after all these years, every now and then I’ll send an email campaign and notice that somebody has unsubscribed. And yes… I still have a little look. Who was it? Were they a client? Did I say something wrong? Have I accidentally offended somebody? It’s ridiculous really. Because when you […]
Can a Stranger Understand Your Business in Five Seconds?
I was looking at a prospective client’s website the other day. It looked great. Professional branding, cool photography, fresh, clean design, clearly, somebody had invested a decent amount of time and money into it. After about a minute though, I realised something – I still wasn’t entirely sure what they actually did! Now, that probably […]