We build branded scorecards that give your audience useful insights, capture their details and help your business start better sales conversations.
A smarter lead magnet built around value, data and practical next steps.
A lot of businesses ask visitors to book a call before they have built enough trust. The problem is that many people are interested, but not ready to speak to sales yet.
A scorecard gives them an easier first step. They answer a few useful questions, receive personalised feedback, and your business captures a warmer, better-qualified lead.
A scorecard feels easier than booking a call or filling in a generic contact form.
Users receive useful insights, scores or recommendations in return for their details.
Your sales and marketing team can follow up based on what the person actually needs.
A scorecard is an interactive assessment that asks users a series of simple questions, then gives them a personalised result, score or recommendation based on their answers.
It can be used as a free tool on your website to help potential clients understand where they stand, what they could improve and what they should do next.
A scorecard can be designed around your brand, your questions and your customer journey. Below are the key screens we typically design as part of a full scorecard experience.
Audience Fit
Who the scorecard is designed for.
Smart Questions
Simple yes/no or multi-choice questions.
Live Score Summary
Instant score with a category breakdown.
Headline Result
Category Breakdown
Strengths and weaknesses at a glance.
Visual Map
A visual view of gaps and strengths.
30-Day Action Plan
A week-by-week plan built from the results.
People are more likely to share their details when they receive something useful in return.
Answers help you understand the user's goals, challenges and readiness before you speak to them
Sales calls become more relevant because you already know what the person cares about.
Leads can be tagged and followed up based on their answers, score or result type.
A helpful scorecard shows expertise before the prospect has even spoken to you.
Your business gets a useful asset that can be promoted through your website, email, social media and ads.
We can help plan, design and build a scorecard that fits your business, your audience and your sales process.
Step 1
We define the audience, purpose, questions, scoring logic and lead capture journey.
Step 2
We create a branded scorecard experience that feels clear, useful and easy to complete.
Step 3
We build the scorecard, connect the forms and prepare it for CRM or email follow-up.
Step 4
We help you think about how to promote the scorecard through your website, email, social media and paid ads.
Help prospects assess where they are now and what support they may need.
Help homeowners understand whether they are ready to sell or how strong their property marketing is.
Qualify prospects based on goals, challenges and readiness to take action.
Give users a personalised starting point before recommending services.
Turn complex services into an easier first step for prospects.
Offer a useful free tool that captures interest before people are ready to enquire.
The Bright Click has its own Online Marketing Scorecard, designed to help business owners understand where their marketing is working, where it is falling short and what to do next.
Marketing Score
Tell us a little about your business and what you’d like the scorecard to help with. We’ll come back to you with some practical next steps.
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Clear strategy. Useful questions. Better lead capture.
A scorecard can give your audience genuine value while helping your business capture better leads, understand prospects and follow up with more relevant marketing.
Clear strategy. Useful questions. Better lead capture.
