You might be trying to solve the wrong problem
One of the things I’ve learned from working with businesses over the years is that what we think matters to our customers isn’t always what actually matters to them. And sometimes the difference is quite surprising. Take somebody looking for a builder to renovate their home. You might assume they’re interested in getting the best […]
6 things you can do today to improve your Google visibility
Last Tuesday, I ran a webinar on how to get more local visibility through your Google Business Profile. One of the main things I wanted people to take away from it was this: Having a Google Business Profile isn’t the same as having an *optimised* Google Business Profile. For a lot of local businesses, their […]
One idea. A whole lot of marketing.
I met with a client this week who has an article coming out in a magazine at some point before the end of the year. It’s a decent opportunity, with a big audience, and we were talking about how we could get as much value from it as possible. Because the obvious thing would be […]
Can You Explain What Your Business Does in One Sentence?
We had Dom’s girlfriend’s parents staying with us from the US at the weekend. On Saturday evening, we were chatting over dinner and they asked Claire and me a perfectly straightforward question: “So, remind us, what do you guys do for a living?” You’d think, after running a business for this long, we’d have a […]
Write to One. Measure the Many.
I’m not writing this email to 2,000 people. I’m writing it to you. Which might sound slightly odd, given that around 2,000 people will receive it. But when I sit down to write these mailshots, I don’t imagine a database. I imagine one person opening their emails, probably with another 37 unread messages sitting underneath […]
10 Reasons Your Small Business Isn’t Showing on Google (And How to Fix It)
You have invested time, energy, and money into launching your small business website. You’ve picked out a sleek design, added your logo, and proudly published your services online. So, why can’t you find your business when you type your services into Google? It is one of the most common frustrations we hear from business owners. […]
Can a Stranger Understand Your Business in Five Seconds?
I was looking at a prospective client’s website the other day. It looked great. Professional branding, cool photography, fresh, clean design, clearly, somebody had invested a decent amount of time and money into it. After about a minute though, I realised something – I still wasn’t entirely sure what they actually did! Now, that probably […]
What Businesses Can Learn from the Digital Tabloids About AI
Have you ever noticed how often you end up on the Mail Online, The Mirror or The Sun after Googling a completely random question? “How old is Jeremy Clarkson?” “Why did Oasis split up?” “Who is the new Doctor Who?” Love them or hate them, the digital tabloids are brilliant at one thing. Getting found. […]
Stop Making Assumptions
Have you ever noticed how quickly we make our minds up about a business? We all do it. You land on a website, glance at a logo, see a few photos and, within seconds, you’ve already started filling in the blanks. “They’ll be expensive.” “They’re probably too small.” “They only work with big companies.” “They’re […]
How and Why I Started The Bright Click
I’m writing this blog post as we approach the end of my tenth year of running The Bright Click, a fact that seems extraordinary to me even as I type the words!