When did you last ask for a referral?
Most businesses I know get the majority of their work through recommendations. I know we certainly do at The Bright Click, and there’s nothing quite like getting an enquiry from somebody who’s been told by a friend or colleague that you’re worth speaking to. It’s a lovely way to win business, not least because somebody […]
Black Friday Isn’t Just for Online Shops
Black Friday is just over three weeks away, which means that if you’re running an online shop, there’s a good chance you’ve been planning for it for months. Or you’ve just looked at the calendar and realised it’s November already. In which case, don’t worry – you’ve still got time! For plenty of retailers, Black […]
Is your online presence doing you justice?
Have you ever looked up a business on social media, clicked through to its Facebook page and discovered that its last post was from September 2023? Perhaps it was wishing everyone a lovely bank holiday weekend, or announcing that they’d be closing early on Friday for a staff event. You scroll down a little further […]
Important website security update – we’re on the case
You may have seen the news this morning about a major security issue affecting websites around the world. It’s a pretty significant story, with organisations including government departments and major businesses taking websites offline as a precaution while emergency security updates are applied. The issue relates to PHP, the technology that sits behind WordPress and […]
Even the AI companies still need humans
I saw something last week that made me smile. Anthropic, the company behind Claude, one of the world’s leading AI tools, was advertising for a personal assistant. The salary? £145,000 a year. The job involved managing diaries, organising travel, dealing with emails and generally keeping things running smoothly. All things that AI is increasingly supposed […]
You might be trying to solve the wrong problem
One of the things I’ve learned from working with businesses over the years is that what we think matters to our customers isn’t always what actually matters to them. And sometimes the difference is quite surprising. Take somebody looking for a builder to renovate their home. You might assume they’re interested in getting the best […]
6 things you can do today to improve your Google visibility
Last Tuesday, I ran a webinar on how to get more local visibility through your Google Business Profile. One of the main things I wanted people to take away from it was this: Having a Google Business Profile isn’t the same as having an *optimised* Google Business Profile. For a lot of local businesses, their […]
One idea. A whole lot of marketing.
I met with a client this week who has an article coming out in a magazine at some point before the end of the year. It’s a decent opportunity, with a big audience, and we were talking about how we could get as much value from it as possible. Because the obvious thing would be […]
Can You Explain What Your Business Does in One Sentence?
We had Dom’s girlfriend’s parents staying with us from the US at the weekend. On Saturday evening, we were chatting over dinner and they asked Claire and me a perfectly straightforward question: “So, remind us, what do you guys do for a living?” You’d think, after running a business for this long, we’d have a […]
Write to One. Measure the Many.
I’m not writing this email to 2,000 people. I’m writing it to you. Which might sound slightly odd, given that around 2,000 people will receive it. But when I sit down to write these mailshots, I don’t imagine a database. I imagine one person opening their emails, probably with another 37 unread messages sitting underneath […]