Write to One. Measure the Many.
I’m not writing this email to 2,000 people. I’m writing it to you. Which might sound slightly odd, given that around 2,000 people will receive it. But when I sit down to write these mailshots, I don’t imagine a database. I imagine one person opening their emails, probably with another 37 unread messages sitting underneath […]
The Google Network
The Google network is a great way to engage with audiences across the internet. It consists of both the Search Network and the Display Network.
5 Great Things About Google+
Google.
Do You Need To Measure Social Media ROI? I Don’t Think So…
One of the questions that I get asked a lot is:
Email: Alive and Kicking… For Now At Least
Ah email, our old friend.
Why Social Media Is More Important Than Your Website
Last week I opened my door to find a peculiar yellow book on my doorstep. I picked it up, looked at it, and dropped it straight into my recycling bin without a second thought. A bit harsh perhaps, but my house is cluttered enough as it is without adding more to it with stuff I […]