Black Friday Isn’t Just for Online Shops
Black Friday is just over three weeks away, which means that if you’re running an online shop, there’s a good chance you’ve been planning for it for months. Or you’ve just looked at the calendar and realised it’s November already. In which case, don’t worry – you’ve still got time! For plenty of retailers, Black […]
Write to One. Measure the Many.
I’m not writing this email to 2,000 people. I’m writing it to you. Which might sound slightly odd, given that around 2,000 people will receive it. But when I sit down to write these mailshots, I don’t imagine a database. I imagine one person opening their emails, probably with another 37 unread messages sitting underneath […]