Social Media Marketing
Anderson Group approached The Bright Click, seeking assistance in enhancing their online presence as a new build property developer with large projects in Faversham and Sudbury. Specifically they wanted social media management and sought our expertise in this area to help them grow organically.
Practical marketing support, flexible campaign thinking and long-term client relationships.
Project Snapshot
A scannable overview of who Anderson Group are and how we work together
Anderson Group
New Build Property Development
Social Media Marketing
Faversham and Sudbury
Instagram and Facebook
Ongoing client relationship
Organic social media growth, brand awareness, property promotion, community engagement and event promotion.
Anderson Group approached The Bright Click, seeking assistance in enhancing their online presence as a new build property developer with large projects in Faversham and Sudbury.
Specifically they wanted social media management and sought our expertise in this area to help them grow organically in this area.
Anderson Group
Social Media Marketing
Faversham & Sudbury
Instagram & Facebook
Using their brand guidelnes we skillfully developed captivating, tailored posts aimed at elevating Anderson Group’s brand recognition across various social media platforms, with a primary focus on Instagram and Facebook.
Despite encountering obstacles such as the necessity to create a new Instagram page for the Faversham site and facing limitations in accessing the Facebook business manager for paid advertising, we flexibly adjusted our approach to ensure optimal impact within these confines, whilst working with Meta directly to help solves any teething issues.
When we launched, the Sudbury site had five homes remaining for sale. Our strategy included a mix of sales-oriented posts and general engaging content, incorporating calls-to-action (CTA). We drove attention to these homes, resulting in the completion of sales for the remaining properties.
In Faversham Lakes, the initial phase had nearly sold out, and we shifted our focus to promoting the newly released second phase. Our content strategy for this phase mirrored that of Sudbury, utilising a blend of sales-centric posts, showcasing the variety of new homes available, localised content, testimonials, and engaging posts to captivate the audience.
Sales-oriented content
Clear calls to action
Localised posts
Customer testimonials
New homes showcase
Community engagement
Our efforts extended beyond traditional sales posts, as we promoted events. One recent event, the “Get Glowing Event” at Faversham Lakes, attracted approximately 20+ attendees, including both residents and potential buyers. This event was extensively promoted on social media, creating a blend of community engagement and prospective customer interaction with the ultimate goal of tangible leads and the potential of a very high ticket house sale.
Initially, we maintained a frequency of three posts per week for both sites. Presently, we continue this frequency for Faversham Lakes, focusing on localised content, fun facts, and testimonials. However, for Chilton Place, where all homes have been sold, we have adjusted our strategy to a weekly post, emphasising engaging content to maintain community interest, giving Anderson Group constant flexibility in our service and costs.
Residents and potential buyers engaged through social media promotion.
In summary, our approach involved following brand guidelines, overcoming access challenges, and tailoring our content strategy to suit the unique characteristics of each site, resulting in increased brand awareness, successful sales, and enhanced community engagement for Anderson Group. We continue and extremely successful relationship with them today.
Social media activity helped strengthen Anderson Group's visibility across key platforms.
Content helped drive attention to remaining homes and support sales activity.
The campaign supported both prospective buyers and residents through social-led engagement.
A continued, successful partnership that adapts as Anderson Group's sites evolve.
Anderson Group
Visual Storytelling
A look at the social content, brand visuals and community moments from the Anderson Group campaign.
Related Service
If your business needs social media that builds trust, supports campaigns and keeps you visible online, The Bright Click can help create a practical plan around your goals.
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No hard sell. No vanity metric obsession. Just practical advice on how your social presence could work harder.
Bigger Picture
For many businesses, social media is only one part of the customer journey. The right plan may also include website improvements, SEO, Local SEO, paid advertising, content strategy and better lead capture.
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