You might be trying to solve the wrong problem

One of the things I’ve learned from working with businesses over the years is that what we think matters to our customers isn’t always what actually matters to them. And sometimes the difference is quite surprising. Take somebody looking for a builder to renovate their home. You might assume they’re interested in getting the best […]
Can You Explain What Your Business Does in One Sentence?

We had Dom’s girlfriend’s parents staying with us from the US at the weekend. On Saturday evening, we were chatting over dinner and they asked Claire and me a perfectly straightforward question: “So, remind us, what do you guys do for a living?” You’d think, after running a business for this long, we’d have a […]
A Marketing Lesson From The Norfolk Coast!

Last week, my wife Jane, my daughter Evie and I spent a few days away at a Haven on the Norfolk coast. Before I went, Matt had sent out his email about Nashville and how Broadway ended up teaching him a lesson about marketing. So naturally, I spent most of my holiday looking for […]
Boost Your Social Media Presence Today with The Bright Click!

At The Bright Click, we’re committed to helping you maximize your online success. In this newsletter edition, we’re excited to share some simple yet effective tips to immediately supercharge your social media presence. These quick actions require no external assistance and will noticeably impact your digital marketing efforts. Let’s dive in!
What you can do today to improve your SEO

Do you have an active blog? If not…Start one right now.
What is SEO? And how you can easily improve yours…

Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results, how this visibility is affected is down to a multitude of factors.
How to punch above your weight

Can I let you into a little secret?
Four New Digital Marketing Trends for 2021

With the 2020 pandemic really throwing a spanner into the works with most brands digital marketing plans, what can we expect to trend as we move into 2021?
The Importance of Keeping on top of your Digital Marketing During Lockdown

Claire Archer-Davis The Importance of Keeping on top of your Digital Marketing During Lockdown June 12, 2020 The COVID-19 pandemic has had a major impact on many businesses, both large and small. With so many companies needing to cut back on internal costs to get them through the lockdown, it is important to remember that […]
How Coronavirus is Affecting the Marketing Industry