It's a Marathon, Not a Sprint - The Secret to Long-Term Digital Success

We're off on holiday on 15th July and cannot wait - we're lucky enough to be heading back to Lake Como which holds some special memories to us as it's where Claire and I got engaged, and then a year later where we spent our honeymoon. 

We loved it so much that we then wanted to take the kids there in July 2020, before a certain pandemic put paid to that idea. 

So in just over three weeks, we'll be trying again and we're very excited about it. 

Showing the kids some photos of our honeymoon a few weeks back, I realised that I was a bit slimmer back in 2019 - makes sense as I'd been regularly visiting a Crossfit gym to get wedding-fit, plus this was before lockdown and those daily 5pm cheese and crackers which I've never quite recovered from. 

So I decided to get on a pre-holiday health-kick - but as a 45 year-old Dad, seeing results quickly is tougher than it's ever been!  

I've tried all sorts of health-kicks in the past, but it's easy to give up as achieving the real results can take a long time. 

You can browse through all those healthy Instagram recipe posts, eat well and exercise regularly for days at a time, but you won't look much different too quickly, especially as you get older! 

It also works the other way - you can devour a KFC and a full-fat Coke and it won't really change anything either, you'll probably look the same as you did the day before. 

However - do either of those actions over and over, and you'll end up with two very different results.

To achieve success in anything, it takes consistent effort, over a sustained period of time. 

And that's exactly how SEO works.

When self-managing SEO campaigns, one of the biggest mistakes we see people make is to make one or two changes to their site, perhaps publish a couple of blog posts and then sit back and see what happens. 

And when they don't see more web traffic within a couple weeks, they assume SEO doesn't work.

Whereas our vast SEO experience tells us that it takes about three-six months minimum of consistent effort before you'll start seeing results...

That means publishing a substantial amount of content, building regular links and citations, and proactively working on your site consistently over the course of months, and it's then that you'll start seeing the real changes to your rankings, traffic and leads.  

The problem is that without a real plan and system, it's hard to stay consistent, especially when you have other day-to-day responsibilities.

That's exactly what we can help you accomplish with our done-for-you SEO campaigns. 

It helps you get SEO results by consistently building up your SEO, month after month, with the right strategy - plus regular calls, updates and advice along the way. 

And for good measure - we GUARANTEE our work - if we haven't improved your rankings and organic traffic after an initial three-month period, we'll work for the next three months for FREE. 

If you're interested in how this might work for your business, please hit reply or schedule a free, no-obligation strategy call with me here.