You might be trying to solve the wrong problem
One of the things I’ve learned from working with businesses over the years is that what we think matters to our customers isn’t always what actually matters to them. And sometimes the difference is quite surprising. Take somebody looking for a builder to renovate their home. You might assume they’re interested in getting the best […]
Can a Stranger Understand Your Business in Five Seconds?
I was looking at a prospective client’s website the other day. It looked great. Professional branding, cool photography, fresh, clean design, clearly, somebody had invested a decent amount of time and money into it. After about a minute though, I realised something – I still wasn’t entirely sure what they actually did! Now, that probably […]