Referrals have been key to our growth as an agency and are usually the default way that a business can grow – do a great job for your clients and they’ll tell their friends and business associates, it sort of happens by accident, it doesn’t cost anything and a warm lead is the best type of lead. 

I’ve written at length in blog posts and newsletters about the problem of relying too much on one lead generation source and that’s particularly the case with referrals as by their very nature they’re unpredictable and as such if you’re only relying on referrals as your sole lead source, you can often find yourself in the classic ‘feast and famine’ cycle – sometimes a few will land at once, other times you might be waiting for weeks. 

There’s a strategy that hardly anyone uses though which can work wonders and it’s incredibly simple in its approach – and that’s to proactively reach out and ask for one! 

All of us know business owners either as friends or in our networks and there’s most likely a friend of a friend out there who could benefit from the services that your business provides, but who might not know that you even exist. 

So a simple “do you know another business owner who might benefit from the same services I’m providing to you” can go a long way! 

And the beauty of referrals in general is that the more customers and clients you have, the more opportunities there are to refer 🙂

I’ve recorded a quick two minute video, using a slide from a presentation I ran a few years back, to give you an idea as to how powerful this process has been for us and to demonstrate how working for a small estate agent chain in 2011, led to us building a website for an actual castle a few years later! 

Take a look here and let me know in the comments if there’s a specific type of client that you’re looking for right now?

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