Perfection is the enemy of success

When it comes to getting your marketing mix correct, there are a countless amount of variables that you want to get perfected. This view can be ascribed to all walks of life, whether it be perfecting a recipe, creating a piece of artwork, or DIY.
How to generate more organic leads

Quick fixes are easy to come by in the digital marketing world, you can get a PPC campaign up and running tomorrow and if optimised properly it could start delivering results immediately. However the best marketing campaigns will be utilising a mixture of both paid and organic marketing, and driving leads from each of these […]
Are You Implementing The Three M’s In Your Marketing Strategy?

A few years ago, I was sat with someone at an event and was discussing a potential target audience for a campaign I was looking to run to attract new website customers to the business.
Pay Per Click (PPC) should be an integral part of your marketing plan.

You know those ads you see on sidebars, that litter you with stuff that seems all too accurately targeted at you. That is PPC, and it is really really clever. Well… a certain kind of PPC, but we will get onto that another time.
What Ramadan means to me

Hello, I’m Kamran. An apprentice here at The Bright Click. This week is the last week of Ramadan, and has been very important to me. I have found that not many people know what Ramadan actually is, so I threw this together in the hope to educate more people about its significance.
Why is Retargeting so effective for estate agents?

How many banner ads have convinced you to buy the clothes you have been considering? Or have you noticed what you have most recently searched keeps popping up as advertisements… Retargeting ads drive your consumer decision making more than you think.
Best tips to grow on Instagram

Set up your account properly
Do you know what keywords your business needs to be hitting?

There are loads of different free Keyword research tools that you can use to ensure that your website is populated with the correct content to get you ranking highly.
What you can do today to improve your SEO

Do you have an active blog? If not…Start one right now.
What is SEO? And how you can easily improve yours…

Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results, how this visibility is affected is down to a multitude of factors.