September feels a bit like a mini January, doesn’t it? Everyone’s back from holidays, school terms are starting, and businesses are refocusing on goals for the final quarter of the year. For local businesses, this is the perfect moment to put your digital presence front and centre.
And that’s where local SEO comes in.
At The Bright Click, we work with small businesses across Staines, Richmond, Twickenham and beyond to help them get found by the right people—those living and searching right on their doorstep.
So if you’re thinking about freshening up your marketing for autumn, here’s why local SEO should be top of the list.
Why September Is a Crucial Time for Local SEO
After a slower summer, September sees a spike in activity. People are back at their desks, booking appointments, making decisions, and planning ahead. Whether they’re looking for a new gym, a family photographer, a local tradesperson or a dog walker—those searches start now.
And if your business isn’t showing up in those results, it’s time to change that.
The good news? You don’t need to overhaul everything. Small, strategic steps can make a big difference.
What Is Local SEO (And Why Should You Prioritise It Now)?
Local SEO is about ensuring your business appears in online searches conducted by people in your area. If someone Googles “accountant in Staines” or “coffee shop near Twickenham,” you want your business to appear at the top.
Unlike general SEO, which targets broad or national keywords, local SEO focuses on relevance, proximity, and trust signals, such as reviews and listings.
When done correctly, it helps you appear on Google Maps, in the local “3-pack” of results, and on the first page for relevant searches. And it works—especially on mobile, where “near me” searches are more common than ever.
5 Quick Wins to Improve Your Local SEO This September
If you want to improve your local visibility without getting overwhelmed, here are five simple ways to get started:
1. Optimise Your Google Business Profile
Your GBP is often the first thing people see when they search for your business. Make sure:
- Your contact info is up to date
- Your opening hours reflect any seasonal changes
- You’ve added fresh, high-quality photos
- You post regular updates or offers (a great way to promote September-specific services)
2. Ask for Reviews
A steady flow of recent, positive reviews helps build trust—and boosts your rankings. This month:
- Reach out to happy customers and ask for a Google review
- Make it easy: share your direct review link
- Respond to every review with a genuine thank-you
3. Add Local Content to Your Website
Google loves fresh, relevant content. Consider:
- Adding your location to page titles, meta descriptions and headings
- Writing a quick blog post about something seasonal or locally relevant
- Creating a “service areas” section if you cover multiple towns
4. Get Listed in Reputable Local Directories
This enhances your credibility and generates backlinks that improve your SEO. Start with:
- Yell, Yelp, FreeIndex, Thomson Local
- Any trade-specific or industry directories
- Your local Chamber of Commerce or networking groups
5. Use Location Keywords Wisely
It’s not about stuffing your site with town names—it’s about relevance. Think:
- “Web design agency in Richmond” in a service page heading
- “Serving customers across Staines, Twickenham and Windsor” in your homepage intro
- “Best family photographer near Kingston” in a blog title
What Local SEO Can Do for Your Business
We’ve seen firsthand how a few local SEO tweaks can make a big difference. One of our clients, a mobile beauty therapist in Windsor, went from two monthly enquiries to over a dozen—just by improving her Google Business Profile, asking for more reviews, and adding a location-optimised blog.
These changes aren’t expensive. They don’t take weeks. But they work.
How We Help Local Businesses at The Bright Click
We’ve been helping businesses across Surrey, Middlesex and London get found online since 2009. We’re based in Staines-upon-Thames and we work with clients in Richmond, Kingston, Twickenham, Windsor and everywhere in between.
Our Local SEO services are designed for real people running real businesses. No jargon. No fluff. Just clear strategies that help you get seen by more of the right customers.
What we offer:
- Google Business Profile setup or optimisation
- Local keyword research and implementation
- On-page SEO improvements
- Local content creation and blogging
- Directory listing management
- Review generation strategies
We’ve even created three monthly packages so you can choose the right level of support for your business and your budget.
Final Thought: Don’t Let September Pass You By
The momentum of autumn is already building—and people are searching for the services you offer. Local SEO helps make sure they find you first.
So whether you’re just starting out, have been doing your own marketing for years, or simply want to hand it over to someone who gets it—we’d love to help.
📍 Contact us today and let’s put your business back on the local map.