How To Create a Week's Worth of Marketing From One Piece of Content

We've been working on a new content strategy internally across the last few weeks and months and have been seeing great success with it for both ourselves and also the clients that we've been implementing this for.

The basis of this strategy is that we're focusing on one topic per week primarily and building a raft of content around this topic, making sure we've got it covered from every angle in terms how we then make our audience aware of it.

In our case specifically, we're mostly building everything around a single video or blog post - so here's a peak behind the curtain as to what we're doing, how we're doing it, and why you should potentially consider this too... 

So in the first instance, we do some research into trending topics, or we take a question that we've been asked a lot by clients / potential clients in the previous days / weeks and put some focus around that as it's always a great idea to be proactively answering the questions that your audience might have. 

Ideally, we'll then record a short video conversation on the topic between a couple of members of the team - the idea of the video is an informal, friendly, accessible chat which is easy to watch / listen to and to understand. 

We've been recording this on Zoom typically, but have since discovered an amazing free (or otherwise cheap) resource called Riverside.fm which is a game-changer!  

Riverside.fm allows you to record video and audio content at the same time, whilst splitting these channels in the backend. It also allows you to create clips of your conversation and to format these into aspect ratios to be used for reels / stories and other social content. 

You can then upload the content you've created to YouTube, as well as the audio elements to Spotify - so automatically you have video and audio content from just the one recording session - brilliant hey! 

You can then use the clips to promote the recordings across your social channels. 

But it gets better. 

Riverside.fm also has an incredible transcription tool which is 99% accurate - it's 'listening' to everything you say and converting this into text automatically. 

You can then take this content, paste it into Chat GPT and ask it to produce a blog post based on what you've been discussing. 

You'll need to edit and finesse the content it produces in order to get the post reading well for the user, but it works brilliantly. 

As we all know, blogging is brilliant for your SEO as well as for authority and a bunch of other reasons, and it also gives you another angle in that you can promote this blog post via your socials and e-newsletter too.

So there you have it - one short video can lead to: 

• Video content for YouTube (great for SEO too) and your website 
• Podcast content for Spotify / Apple and all the other podcast platforms
• Social media content across all platforms 
• Blog post for your website 
• Newsletter content

If you're not quite ready to do the video element yet, then just working off blog content is better than nothing. Also if you'd rather use Zoom or another platform you're familiar with, that's fine too and there are ways around this in terms of the transcription elements too. 

However once you get into the routine of recording the videos (we do this every Wednesday morning when we can) and using the software, it becomes pretty easy to execute in around two hours per week, and has worked wonders for us in terms of not only finding new leads and customers (we onboarded nine new clients in May alone) but in building trust and authority with our audience in the process. 

If you're interested in how this might work for your business, please  schedule a free, no-obligation strategy call with me here.