How To Get The Most From Your Thank You Page

Most of us are familiar with the concept of a 'thank-you' page but for those that aren't, it's the page that you typically land on after you've filled in a form or purchased something on a website. 

As a rule, you'll fill in a form and once you've hit that 'submit' button (or ideally the 'send me the info' or 'please contact me' button, but that's another email for another day) you're diverted to a page that will say something such as 'Thanks for your enquiry - a member of our team with be in touch soon'.

Or 'Thanks for your purchase' if you've ordered something from the site. 

This is absolutely preferable to an 'inline' thank you within the form itself - firstly as it gives the user a better experience but also it's brilliant for tracking the success of your marketing, as having a completely separate page to add some code to at the end of your marketing goal (which nine times out of ten will be getting the visitor to fill in a form or make a purchase) can help in understanding that the visitor to your site started on an ad for your product or service, and ended up on the 'thank you' page. 

We refer to this as a 'conversion' and as a result can see which of our marketing efforts are leading to success and which aren't. 

One other element that's rarely considered though is that just saying 'thank you' on your 'thank you' page is a bit of a waste of real estate! 

You've got a whole page there, the visitor has filled in the form and so is interested in what you've got to offer, so what better time to give them something else to immediately think about..! 

For example, you could provide the opportunity for them to book a slot into your diary for a discovery call using a tool like Calendly - we use Hubspot's innate calendar booking engine and it's fantastic (and free).

Or you could provide some more information on your business such as a 'meet the team' style snippet, or perhaps link to a recent relevant case study to provide the visitor with some proof of some recent client success, to give them even more reassurance that you're the right company to be working with moving forward... 

We recently ran a targeted campaign to try and attract more roofing companies to do business with us, as we've seen great success in working with a local roofing company (if you Google 'skylight installation London' you'll see our clients Roofpro proudly occupying the number one organic slot there) and would like to work with more if we can. 

We offered them the opportunity to download a case study on how we've gone about this, and once they'd filled in the form we 'bumped' them to this 'thank-you' page. Check it out and maybe download the case study while you're there :-)

Hopefully there's some food for thought there - I can promise you that there aren't many businesses doing this so there's a real opportunity here to steal a march on your competitors and perhaps win some business from under their nose as a result. 

Let me know how you get on and if you need any help in setting this up then you know where we are

Need some advice on this? Schedule a free, no-obligation strategy call here.