If you run a business in Surrey—whether it’s a boutique in Staines, a café in Weybridge, or a local service in Ashford—you already know how important it is to be seen by the right people. But being “seen” doesn’t mean a well-located storefront or good signage. In 2025, visibility means showing up when someone Googles what you do. And not just showing up, but showing up first.
That’s where local search visibility comes in.
At The Bright Click, we’ve worked with dozens of Surrey-based businesses to strengthen their digital presence. From optimising websites to launching targeted ad campaigns, we know what works for local companies looking to compete online. If you’re unsure whether your business is appearing where it should, here are seven proven ways to improve your local search performance—and get more of the right people through your (virtual or real-world) door.
1. Optimise Your Google Business Profile
It’s hard to overstate how powerful a fully optimised Google Business Profile can be. When people search for a local product or service—”florist near me” or “barber in Chertsey”—Google prioritises businesses with well-maintained profiles. That means you must fill in every detail: business name, address, opening hours, phone number, website, and service area.
Regularly updating your listing with fresh photos, responding to reviews, and posting business updates all signal to Google that your listing is active and trustworthy. For many local businesses, this profile is the first impression a customer will get, so make it count.
2. Keep Your Business Info Consistent Everywhere
Name, address, and phone number (or NAP for short) might seem minor details, but consistency here is crucial. Google and other search engines scan the web for mentions of your business to verify legitimacy. If your details don’t match across your website, Facebook, Yelp, and online directories, it could hurt your local rankings.
Take the time to review where your business is listed and ensure the information is up-to-date and identical across every platform. It’s a small job that lays an essential foundation for your search presence.
3. Use Location-Specific Keywords
One simplest but most effective SEO strategy is weaving local keywords naturally into your website copy. Think about how potential customers search. Instead of typing “accountant,” they’re probably searching for “accountant in Egham” or “small business accountant Staines.”
By including your town or service area throughout your site—from homepage copy to meta descriptions and headers—you help Google connect your services with local intent. This doesn’t mean keyword stuffing, but rather writing content that reflects where you operate and who you serve.
4. Write Content That Speaks to Your Community
Search engines love relevant, fresh content—and so do your customers. Creating blog posts, guides, or even case studies that highlight your involvement in the local area not only helps you connect with your audience but also boosts your visibility.
You might write about a local event your business is involved in, share insights into your industry from a local perspective, or offer tips tailored to customers in Surrey. Google sees this as a sign that your website is active and relevant to the area, improving your chances of showing up in local search results.
5. Earn Links from Other Local Businesses
One of the more powerful ranking signals Google looks for is backlinks—other reputable sites linking to your own. When those links come from trusted local sources, such as nearby businesses, local blogs, or community directories, it reinforces your authority in the eyes of search engines.
Consider joining your local Chamber of Commerce, collaborating on promotions with other Surrey businesses, or sponsoring local events. These partnerships can often lead to valuable backlinks that increase your visibility and credibility.
6. Gather and Respond to Customer Reviews
Positive reviews do more than build trust—they’re also a major driver of local SEO performance. When customers leave reviews on your Google Business Profile or platforms like Trustpilot and Facebook, it tells search engines that people are engaging with and valuing your business.
Ask your happy customers to leave a review, especially after a successful job or in-store experience. Just as importantly, take the time to respond to each one. Thanking customers and addressing negative feedback shows you’re proactive, professional, and customer-focused. All things Google—and your future customers—will notice.
7. Make Sure Your Website Works Beautifully on Mobile
More than half of all local searches happen on mobile devices, and that number continues to rise. Suppose your website loads slowly, doesn’t display well on phones, or is difficult to navigate. In that case, you risk losing rankings and real potential customers.
A fast, responsive website is essential—not just for user experience but also for SEO. Google now uses mobile-first indexing, which means it primarily uses the mobile version of your site to determine rankings. Your search presence could suffer if your mobile site isn’t up to scratch.
Every business wants to be seen by the right people. But in an online landscape where customers often decide where to shop, eat, or hire within seconds of a search, visibility isn’t optional—it’s essential.
If your Surrey business isn’t showing up where it should, or you’re unsure where to start, we’re here to help. At The Bright Click, we combine deep local knowledge with real digital expertise to ensure your business is found and chosen. Get in touch today to discuss how we can support your online growth.