Not every month feels like a big campaign moment. We all know the buzz that comes with the start of a new year or the Christmas rush, but what about those in-between months like May and June? It’s a bit of a no man’s land. The Easter activity is behind us, the summer break isn’t quite here yet, and lots of businesses go into autopilot.
But here’s the thing, this lull can actually be a gift. It’s the perfect time to stop, reflect, and get organised. We use this time with our clients to regroup, refresh their digital presence, and build momentum for what’s coming next. And it works.
So if your inbox has gone a bit quiet or your ad campaigns aren’t buzzing like they were, here’s how to use this ‘middle ground’ to your advantage.
Start With a Review of What’s Working
Before you dive into anything new, take a proper look at how things are performing. Check your Google Analytics, dig into your Google Ads account, and scroll through your social media insights. What’s landing? What’s not?
Are you seeing traffic from the keywords you’ve been targeting? Are people actually converting when they land on your website? Which of your social posts got traction and which flopped?
It might not sound glamorous, but an honest review is the foundation for smarter marketing. We do this regularly with our clients, sometimes with surprising results. Often, the things you think are working aren’t the real performers, and vice versa. It’s always better to be led by data than assumptions.
Tidy Up Your Website & SEO
This is the time to do the jobs that are always at the bottom of the list. The ones we all say we’ll get round to “when things calm down.” Well this is your moment.
Start by checking the basics:
- Is your contact info up to date?
- Have you added your latest testimonials or case studies?
- Are there any broken links or out-of-date pages?
Next, think about your SEO. When was the last time you reviewed your meta titles and descriptions? Are your core service pages still targeting the right keywords? Are you missing opportunities for local SEO?
We’ve worked with lots of local businesses across areas like Staines, Richmond and Twickenham, helping them show up better in search by making small but impactful tweaks. Adding schema markup, creating specific landing pages, or writing blog content for key search terms can all help improve visibility.
Plan Ahead for Summer
Use this quieter time to get your ducks in a row for what’s coming. Got summer offers planned? Hosting an event? Want to run a seasonal campaign? Now’s the time to build the plan, not the week before you launch.
Start by mapping out the key dates and milestones. Then think about what you’ll need:
- Are there emails to write?
- Social posts to schedule?
- Landing pages or graphics to create?
- Paid ads to set up?
It doesn’t have to be a huge campaign. Even a light-touch summer offer can perform well if you’ve given yourself the time to prep properly. We always say to our clients: when you plan early, you reduce stress and improve results.
Stay Visible (Even If You’re Not Selling)
One of the biggest mistakes we see is businesses going completely quiet during the slower months. But visibility is a long game and consistency is key.
Even if you’re not pushing a big product or running ads, keep showing up. Share behind-the-scenes updates. Answer a few FAQs. Post a quick tip or testimonial. Maybe send a short email that adds value without a hard sell.
Think of it like watering a plant. You don’t see results straight away, but you’ll thank yourself later. This is the kind of work that keeps your brand top of mind, so when your audience is ready to buy, you’re the first one they think of.
Use the Time to Experiment
Without the pressure of big seasonal deadlines, now’s a great time to try something new.
- Test a different ad format on Meta or Google.
- Create a short-form video.
- Try a different posting schedule.
- Run a new lead magnet or freebie to grow your email list.
This kind of low-risk experimentation can lead to big learnings. We often help clients test fresh approaches in these months and use the findings to shape bigger campaigns later in the year.
Final Thoughts
The ‘quiet’ months don’t have to mean a dip in results. With a little structure and a shift in mindset, they can actually be some of the most productive.
This is when you plant the seeds for the busy seasons ahead whether that’s through better SEO, smarter planning, or just staying consistently visible. And if you need a hand? That’s what we’re here for.
At The Bright Click, we help businesses turn slow seasons into growth opportunities. If you’d like to chat through what that might look like for you, just drop us a message.