Search Engine

optimisation

SEO has evolved massively since we started this business back on 2012 – it’s virtually unrecognisable from what it used to be.
Dodgy backlinks, white text on a white background, keyword-stuffing, we’ve seen it all and thankfully these ‘black-hat’ techniques are now largely confined to history.
SEO in 2020 is all about doing the things that Google likes to see, and doing them well, and consistently.
It’s about giving the user what they’re looking for, and providing the best experience for them that you can.
That means compelling content, fast page loading, mobile-responsiveness, strong calls-to-action and other factors that make Google (and the other search engines) happy.

Typically Our SEO Packages

look like this

Initally we run:

A performance audit on your website and report back with any suggested changes

A keyword audit to see which keywords your site currently ranks for, alongside associated monthly search volumes

Reports to see how your competitors’ websites perform and which keywords they currently rank for

We also:

Connect your site to Google Search Console, Google Analytics and our specialist software to make sure that Google is indexing your site fully, and understands what your site is about

Create a strategy in line with your objectives – initially based around organic traffic and search, and in time in line with sales and conversion objectives.

Then on a monthly basis we’ll:

  • Run a monthly keyword report in order to ascertain the best value keywords to go after (usually high-volume, lower competition keywords in the short-term, we’ll also have longer-term keywords to target)
  • Send you three templates per month in order for you to write content that is optimised specifically for these keywords (or we can write these for you if you’d prefer)
  • Proactively work through the site and suggest changes to enhance the performance of existing content wherever possible. This includes changes to page titles, meta descriptions, content, internal links and more.
  • Run a technical check of the site on a regular basis to make sure that the on-page performance is maintained – we’ll make proactive suggestions to improve elements where required. Where we can fix these issues ourselves we will.
  • Create ongoing directory listings and citations in order to create authoritative backlinks to the site, as well as potential extra traffic
  • Make suggestions in relation to other places to potentially provide guest content that can link back to the site.
  • Provide a monthly progress report, demonstrating rankings and traffic, with a bullet-pointed summary that we’ll be happy to discuss with you on a pre-booked monthly call.
  • Attend quarterly Zoom progress meetings to discuss strategy and the evolution of the campaigns.

Want to see how SEO might work

for your business?

To request a free, no-obligation website audit, please enter your details in the form below, and follow the instructions in the email that you receive back from us.  

Testimonial

“The Bright Click have been a great help to our business, their ability to explain in plain English how we can improve our online presence and then set out and follow a clear plan of action is a credit to the fun and knowledgeable team they employ. I would highly recommend The Bright Click to any organisation that wants to stand out from the crowd, work with an organisation that really cares and have a partner that is great fun to work with!”

Ian Perkins