August 29, 2018 •Claire Archer-Davis
Look, it’s no secret that there are different social media platforms for a reason, and each and every one of the most popular networks should be treated completely differently. For example, Twitter and Facebook are two completely different websites, that offer two completely different types of experience for the user, so turn off any cross-posting automations you have and have a look at the words of wisdom below!
Facebook is all about users creating a full profile of photos, personal posts, interesting articles and interacting with family and friends. With over 1 billion active users, Facebook is a great way for you to establish a sort of ‘base’ for your company (think of Facebook like a constantly evolving website for your business) so make sure your opening hours, locations and services are up to date. Also, a great platform for posting deals, offers, and examples of what you offer that don’t have an expiry date.
Twitter
Fast- paced, and non-stop Twitter is ideal for posting quick updates and notes such as flash deals, but the real beauty of Twitter is that it’s a place of conversation. Use Twitter mainly for building relationships and establishing links with other companies and customers alike, as well as answering any questions or queries that people may have.
Instagram
Instagram’s main audience is people between 18 and 29, so if you are trying to reach a younger crowd, then this is definitely the place. A photo-centric platform, Instagram is where you can build your online persona and get creative. Instagram is where you can post beautiful images and live your ‘best life’.
Snapchat
Snapchat is a funny one because any updates you make will disappear within 24 hours. For this reason, it’s a good idea to reduce your Snapchat usage to quickfire updates, rather than spending a lot of time and energy planning them out. Snapchat has an audience of around 43.9 million monthly millennial users, with the majority being 15 years old and younger. So unless this is the audience you are hoping to reach, it’s worth not adding Snapchat to your social media mix.
Pinterest
Ideal for crafty business, those in travel, beauty, health or fashion, Pinterest is a great place to share useful updates such as relevant infographics, recipes and lists. However, if your business doesn’t really fit into any of the aforementioned categories, you can give Pinterest a miss.
When it comes to social media platforms, choose them wisely. Think about why you are posting on a specific platform, who you plan to reach and what type of content you plan to post. It’s definitely worth choosing just two or three relevant social media platforms, keeping them updated and getting results!