April 16, 2013 •mattd
I’ve noticed a few things about the change in weather this week.
Firstly, it seems to make everyone a little bit happier when the sun comes out – all over Facebook and Twitter at the weekend were pictures of people out in the sunshine, kids eating ice creams – yes it was only a little bit of sunshine and a few degrees warmer but it made a big difference.
However I then realised that this change in attitude has a bit of a knock-on effect. 
The sun shining in through my living room window highlighted the dust settling on my blind – honestly I have no idea of the last time I dusted it! Also, the grass in the garden suddenly looked much too long, so I went to grab the lawnmower from the shed but there was loads of other stuff in the way where I hadn’t had to use it for a few months.
Then when I started mowing the lawn, I found loads of little toys under the long grass that I had to keep moving for fear of breaking the lawnmower by running one of them over. So it took twice as long as it should have.
Now it’s not really practical to mow your lawn throughout the winter as the weather doesn’t always permit you to, but it got me thinking that if I had mowed the lawn just once on a dry day in November, and again on a dry day in February, it would not have taken me so long this time.
If I had dusted the blind before the sunlight so embarrassingly illuminated it for me, it wouldn’t have taken me so long to clean (it took FOREVER!).
And then it occurred to me that the same really does apply to the maintenance that you carry out on your website – when was the last time you gave your website a spring clean?
But more importantly, what do you do weekly to keep your website ticking over as it should?
Because making these changes daily or weekly not only saves you time and hassle in the long run, it also keeps Google happy and lets the search engines know that your site is relevant, topical and dynamic.
A Broken Link – Google Doesn’t Like These
Here is a brief list of the sort of thing you should be doing daily / weekly on your site:
- Check for broken links – we’ve all done it – linked from one page to another (which Google loves) and then later on deleted one of the pages, forgetting that it was linked somewhere else (Google’s not so keen on this). Think of the user experience – you don’t want people landing on your site and within a couple of minutes getting the dreaded 404 page – nip this in the bud nice and early by using Google Webmaster Tools to highlight any broken links for you to fix. There’s also a handy WordPress plugin that does this too.
- Make sure your meta descriptions are up to date and relevant – that snippet of descriptive information that you see on Google searches stems from your website’s meta description – there’s not a huge amount of SEO value to these but you’ve got 140 characters to accurately describe your website to the person who’s searching so try and make it worth reading! Email me today for an awesome ninja trick that you can use on your meta descriptions – you won’t believe how simple and effective it is…
- Check that your images are all alt-tagged – you know that little yellow box that appears above images when you hover the mouse over it? Google takes notice of this and loves it when they are correct – make sure you get a keyword or two in there too…
- Write a blog and then tell everyone about it. This takes a bit more effort and I’ll go into more detail on this in a future post but blogging is the best way to tell Google how important your website is AND it gives you great content to post on Social Media too…
So – a few things to be getting on with and if you spread these out throughout the year then you won’t have to do them all at once – keeping your website visitors and Google happy at the same time!
I’m off to clean out the barbecue… 🙁
Need advice on keeping your website up to date, dynamic and Google-friendly? Drop us a line or call us on 08433 832 732…
Written by Matt Davis