Social Media marketing can be used for a variety of different purposes – the most important thing to do when starting any marketing campaign is to set objectives – to know what you want to achieve from the campaign.
This enables you to determine whether or not the campaign was a success.
Marketing of any kind should not be about ‘ticking boxes’ – for example – Facebook Page? Tick. Twitter Account? Tick.
These platforms can be incredibly powerful if used properly and it’s on this subject that I wanted to post an article from Sarah Blenkinsop at Golden Frog PR.
Sarah and I have been working in collaboration for a little while now and are getting some great results for our clients.
However it’s the story of how Sarah gained three new clients through Twitter that I really want to highlight – she has learned through trial and error how to best utilise the platform for her needs, and now she has a solid Social Media strategy she is seeing some incredible results – I’ll let her take up the story:
“When I first signed up to it, I wasn’t sure what the use of Twitter was – I was a bit delayed in getting involved to be honest, despite my profession.
I spent the first little while working out how it worked, and then decided to follow a load of people to see if they followed back. To my surprise they did! One day, when feeling rather philosophical I posted my favorite saying – If you live today thinking about yesterday you don’t let tomorrow happen. It was re-tweeted all over the place, and my following got huge! I guess as a result of having more followers I got more followers, and now I fluctuate between 3500 and 4000.
I have realised that some things make followers disappear. For example I lost 500 in one day by posting details of a sale that one of my clients was having. I learnt not to do that again!
The best thing about my engagement is that it has won me three new clients. I do fashion PR – it’s hard to win new clients as there are a lot of people out there doing what I do. One client approached me direct and asked me to pitch, which I did, and won. Another client tweeted that he wanted free PR, so I got in touch and we worked out a way he could afford it.
And the last was hunted out by me – I had loads of cross promotional opportunities and so tweeted offering some free PR, and approached specific companies with the offer. One took me up on it, and added a retainer on top! I never thought that Twitter would amount to actual contracts. It’s subtle, but if you play it right it can translate into serious commercial sense, for what amounts to a few minutes a day.”
It’s a fantastic case study and proof that if you do things right using Social Media then you can achieve amazing results.
Have you got a Social Media success story that you want to share with us? Let us know in the comments box below or over on our Facebook Page.
You can follow Sarah on Twitter here or The Bright Click here.
Have a great day!
Matt
