Having a frequently asked questions page on your website is an excellent way of cutting down your customer service enquiries, and helping your customers out but did you know that it’s also a perfect way of boosting your SEO?
Yes, those pesky little questions that customers and potential customers keep asking you, can have a real impact on your SEO ranking, and here are five reasons why:
1. FAQs can rank organically
People are changing how they use search engines, and it is now more popular than ever for people to search using long tails and full sentences, rather than just keywords. Thanks to this, the likelihood of someone asking a whole question is much higher, meaning that if you have a parallel query on your FAQ page (which are quite likely to have), then your page may show up first in the search results.
2. They can create inbound links
An FAQ page is an excellent resource for anyone within your specific industry, which makes FAQ pages a great source for people to naturally link to from their website. Instead of writing their own FAQ page, many organisations will link to existing explanations elsewhere, and these inbound links are a great way to boost your credibility as a webpage, and you will be ranked higher thanks to this.
3. It’s a great place to link to your other content
A good FAQ page will take the opportunity to link to your other existing content as much as possible. This is a great way to increase your internal linkage for Google rankings, as well as cross-promoting your products or services in a natural and unforced way.
4. FAQs make great blog posts
It’s very easy to take a frequently asked question from your FAQ page and turn it into an informative blog post. This blog post can link back to your FAQ page, and vice versa, which is another fantastic way of boosting your links and increasing your credibility online.
5. FAQs and social media are friends
If you’re looking for compelling content to post on your social media pages, then look no further than your FAQ page. Addressing these frequently asked questions on your Facebook or Twitter is a great way to keep customers or readers informed and updated about the most popular questions you may have. This is not only good for building customer relations, but it is also an excellent way to direct people to your website and enhance your SEO.