November 22, 2017 •tanmay
The term ‘influencer marketing’ has become a new buzzword within the sales and marketing arena. But what is influencer marketing and how can you use it to help boost your business revenue?Influencer marketing is a type of marketing strategy that has become a very useful way of getting your company name out into the world and recognised as a genuine brand. Influencers are people who have a strong fan base and are usually seen as an authority or expert in their own field. What this means to a business owner is that you can use their influence and popularity to more easily reach a target audience. More people will then become aware of your company and accept it as a legitimate and trustworthy business.
Influencer marketing can help you gain credibility. It can help unlock new markets and reach your ideal demographic very quickly simply because you have a powerful influencer guiding them in your direction. It basically helps more people to get to know you and build trust in your company.
Building Authority
For a B2B company, you can use influencer marketing to quickly build your authority in your niche or business sector through sharing authentic content. Your business peers will be more accepting of you and be more willing to do business with you if they can see you have a significant social influencer as your ambassador, as well as a strong following and a loyal customer base.
Using Influencers in your Niche
In the same way that giant cosmetic and perfume companies will use national celebrities as their choice of brand ambassadors, you should try to locate key leaders within your industry or business niche to approach. By choosing someone who is well-known and respected within your sector, this will allow you to more easily reach your target audience. It will bring a valid sense of connection and value that is tangible and real for your customers to believe in.
By working with these influential people, you can get them to help promote your brand name throughout their own network of followers. This can happen in a much more organic way through word of mouth and via social media, which is a much more swift and trustworthy approach than using more traditional forms of marketing. Your chosen influencer will be spreading your brand name far and wide through digital marketing, whether that’s on Instagram, Twitter, Facebook, or via a personal blog.
At the end of the day, it boils down to one simple fact: People trust the word of other people. When you have a powerful influencer spreading that word, then you are going to reach more people in your chosen demographic, as well as more quickly build authority in your sector and trust in your brand name.