You know those ads you see on sidebars, that litter you with stuff that seems all too accurately targeted at you. That is PPC, and it is really really clever. Well… a certain kind of PPC, but we will get onto that another time.
As the name describes, you only pay when somebody clicks on your ad. So the more interaction you have with an audience, the more you pay. But ultimately, if you have set things up right, PPC should be bringing you a higher yield of sales and good leads. ‘And once you’ve got it working for you as a model, it’s usually possible to scale – so the you put in, the more you’ll get out – it’s a no-brainer for most businesses, as long as it’s managed properly’
PPC ads are great for those on a specific budget, as you can ensure that you are only spending money on an audience that is already interested in what you are selling.
Google ads is the best way to go, but you can also use Facebook ads, Twitter ads, Bing ads, and Linkedin ads.
When creating ads, you need to think about all the other pieces of extra content you can have working at the same time. Is the PPC showing a promotion? What landing page does the ad take you to? Are you doing anything extra with every person that clicks on the ad?
Using PPC in your marketing mix is brilliant, but knowing what content to surround it with is even better. The word we are looking for is that horrible corporate trope… Synergy.
You can use PPC and Social Media for Remarketing too. But that is a whole other kettle of fish that we will discuss in further Newsletters.
For any more advice about how you can improve your Marketing, book in a meeting with a member of our team.