Display & Paid Social


23% increase in Reach on the Facebook account

80,000+ reach on the Facebook account

283 additional targeted followers

44% email open rate

Ribs & Burgers – Social Media Marketing Case Study


Ribs & Burgers are a large restaurant chain based in Australia, looking to expand into the UK market whilst increasing their brand awareness in local areas.


We advised Ribs & Burgers that their goals should be:

  • Achieve targeted following via social media
  • Create and market to a targeted database of clients
  • Identify quiet restaurant periods for tailored marketing
  • Get customers in store


Working on a monthly retainer with the client we worked with Ribs & Burgers to identify key monthly targets structured around bespoke campaigns designed to bring in more clients to the restaurant. These varied from offer suggestions, and creation of artwork, to social media output and database collation.
We successfully implemented an email marketing avenue to promote the restaurant to coincide with social media advertising aimed at Ribs and Burger’s targeted audience. We’ve managed to help them build a social following which remains very engaged with the content being put out.
Our links with the local areas have allowed us to promote the business via other channels which may not be available to other agencies, which has also helped up grow their brand awareness.


“We’ve been working with The Bright Click now for 4 months and can safely say their experience in all marketing aspects has really propelled us to where we want to be in such a short space of time. Both Peter and Ellie’s enthusiasm and work ethic have been infectious and helped us step up a gear in terms of social output, quality control and type of marketing (both digital & print). We’re excited about what the future holds and honestly get the feeling The Bright Click want to not only help us but join us on this journey. Looking forward to many more years of success together.”
Vanessa Charles

Operations Services Manager