GA4 Is Coming Soon! Why You Need It For Your Business!

Google Analytics is one of the most popular tools companies use to measure website traffic, user behaviour, and conversion rates. Recently, Google has launched a new version of Analytics called Google Analytics 4 (GA4), designed to provide deeper insights into user behaviour and help businesses make informed decisions. In this blog post, we'll examine why companies need to update to Google Analytics 4 now!

1. Better tracking of user behaviour
   One of the most significant advantages of GA4 is its ability to track user behaviour across multiple devices and platforms. Unlike the previous version of Google Analytics, GA4 allows businesses to track user behaviour across mobile apps, the web, and even offline channels. This makes it easier to understand how users interact with a brand across different channels and devices.
   
   
2. More accurate data analysis
   GA4 has a more streamlined data model than the previous version, meaning businesses can get more accurate data analysis and insights. The new data model is designed to provide more context around user behaviour, allowing companies to make more informed decisions based on the data they collect.
   
   
3. Advanced machine learning capabilities
   GA4 comes with advanced machine learning capabilities, which can help businesses gain insights they may have missed with the previous version of Google Analytics. With machine learning, GA4 can analyze data faster and more accurately, providing businesses valuable real-time insights.
   
   
4. Improved data privacy
   GA4 is designed with data privacy in mind and complies with the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). This means businesses can collect user data while still maintaining user privacy and protecting their data.
   
   
5. Seamless integration with Google Ads
   GA4 seamlessly integrates with Google Ads, meaning businesses can get more insights into their ad performance. With GA4, companies can measure the effectiveness of their ads and optimize their ad campaigns based on user behaviour and engagement.

In conclusion, Google Analytics 4 is an essential tool for businesses that want to gain deeper insights into user behaviour and make informed decisions based on the data they collect. With its advanced features, including better tracking of user behaviour, more accurate data analysis, advanced machine learning capabilities, improved data privacy, and seamless integration with Google Ads, GA4 is a must-have tool for any business looking to improve its online presence.

So, it's time for you to update to Google Analytics 4 to stay ahead of the competition and improve your online performance. Get in touch with us here at the Bright Click if you'd like us to help set up GA4 for you from scratch or to update your existing Analytics ahead of the July 1st 2023 deadline.

 Click here to see how we can help to make the transition as seamless / painless as possible.