BRIEF

Local SEO Marketing Strategy

The Bright Click drove Trojan Fitness to the top of Google for their target keywords with a bespoke Local SEO marketing strategy. The outcome resulted in new personal training clients and increased local visibility, which has proven essential for their business during the coronavirus outbreak where gym attendance fell significantly.

Trojan Fitness, a personal training business based in Ruislip, London, had a brand new website built for them which launched in December 2019. The website was well designed, well crafted for usability and provided all the necessary information about their business for potential customers.

Like many other’s who have a brand new and beautifully designed website built, the next challenge is figuring out how to draw relevant traffic to the website. After all, what is the use of an amazing website if no one can find it?

Nowadays, effectively marketing your website is essential to ensure organic visibility across popular search engines, like Google and Bing – especially if your competitors are investing in theirs too.

Trojan Fitness called on The Bright Click to improve their online visibility across search engines to ensure they are ranking well for competitive keywords that their potential clients were searching for.

Outcome

Increased visibility across relevant local keywords, a boost in online enquiries and ultimately new clients.

Utilising our local SEO expertise, Trojan Fitness soon began climbing up the ranks for their target keywords – a visible ROI which started leading to increased traffic and inquiries.

We managed to achieve page 1 results on Google for their main keyword ‘personal trainer in Ruislip’ – steamrolling ahead of their competitors to maximise their chances of potential clients landing on their website first.

But we didn’t just stop at Ruislip. We saw plenty of scope to target the surrounding areas, so we built targeted landing pages for terms such as ‘personal trainer in Eastcote’ to cover all bases.

We gained features within high-traffic personal training and athletic blogs which linked back to Trojan Fitness’s website – reinforcing to Google that they are an authoritative voice within their industry and that their website should reflect this.

By combining all these SEO elements, we managed to successfully reach and exceed Trojan Fitness’s goals for improving local visibility and are continuing to do so through the excellent relationship we have built.

Results

Number of users per month finding Trojan Fitness’s website organically from 1st Feb – 31st August.

Note the dip in traffic following the COVID-19 lockdown, to a steady increase in traffic following. As of 31st August, Trojan Fitness’s website traffic is the highest it has ever been.

Key statistics regarding Trojan Fitness’s Google My Business listing performance from the 1st Feb – 31st August.

Note the number of Website Visits which were attained through Trojan Fitness’s listing. If you are a local business who is not currently utilising Google My Business, these are visits that your competitors may be taking!